Your guide to the Pinterest Algorithm in 2024!
When it comes to social media marketing, SEO or any digital marketing, there will be an algorithm to deal with. Each algorithm is different, each one is important and each one can drive the marketer insane! And just when you think you’ve got it figured out, it changes. Yes, the algorithm is a necessary evil, but the more you understand about it, the more success you can have in your marketing.
When it comes to the Pinterest algorithm, there is a lot of outdated information out there. In this comprehensive guide, we’ll delve into the intricacies of Pinterest’s algorithm in 2024 and unveil strategies to stay ahead of the curve.
How does the Pinterest Algorithm work?
The Pinterest algorithm is a complicated formula used by the platform to curate and display content to its users. It’s designed to show users the most relevant and engaging content based on their interests, preferences, and behaviors. While the exact details of the algorithm are not publicly disclosed by Pinterest, several key factors influence how content is prioritized and displayed in users’ feeds.
Unlike chronological feeds, Pinterest employs a smart feed algorithm designed to curate personalized content for users based on their interests, interactions, and engagement history. Pinterest is also first and foremost a search engine, so we know that keywords and SEO strategies are things the algorithm takes into consideration.
Key factors influencing the algorithm include:
- Pinning Quantity: Pinterest prioritizes content from users who consistently pin and engage with content. The more active and engaged you are, the higher the visibility of your pins.
- Pin Quality: Pins that resonate with users—those with high-quality visuals, informative descriptions, and relevance—are favored by the algorithm. Focus on creating captivating and useful content that adds value to your audience.
- Engagement Metrics: The algorithm looks at saves, clicks, and comments to signal that your content is popular and deserving of wider distribution. This means if someone is searching for something relevent to your subject they can find your pins more easily if you have good engagement on the pin. Encourage engagement by crafting compelling calls-to-action and fostering community interaction.
- Fresh Content: This is one of the biggest shifts in Pinterest marketing in recent years. Pinterest values fresh content and rewards creators who regularly publish new pins (not just repins). Keep your profile dynamic by consistently sharing new content tailored to your audience’s interests. This doesn’t mean you have to be writing new blog posts every day, it just means you can’t just keep pinning the same pin for your blog posts over and over again.
- Relevance and Trends: Align your content with trending topics and popular searches to increase its discoverability. Conduct keyword research and optimize your pins with relevant keywords to improve their visibility.
- Broken Links and Domain Authority. If your pin goes to a broken link it will not get traction and will be penalized. Pinterest also looks at your website domain and factors in things like how long people stay on your website and click through rates.
Now that we’ve demystified the algorithm, let’s delve into actionable strategies to elevate your Pinterest marketing strategy.
Tactics to Improve Your Pinterest Marketing Strategy:
1. Optimize Your Profile and Boards:
Your profile tells Pinterest how you want your business to be categorized. It’s crucial to optimize it for maximum impact and it all starts with a keyword strategy. Spend the time researching your keywords and knowing how your audience is searching for your products or content. Once you have a good list of your top keywords, make sure your profile is complete, including a clear profile picture, keyword-rich bio, and relevant links. Organize your boards strategically, using descriptive titles and keyword-rich descriptions to enhance their discoverability.
You also need to make sure you have a Pinterest Business account with a claimed website to encourage domain authority with Pinterest.
2. Create Compelling Visual Content:
On Pinterest, visual appeal reigns supreme. Design is so important to the Pinterest algorithm that we have a professional graphic designer on our team whose only job is to design pins. Think of Pinterest like a visual Google, and you will see just how vital your pin design is.
Invest in high-quality, eye-catching visuals that stand out in users’ feeds. Whether you’re sharing product images, infographics, or step-by-step tutorials, prioritize aesthetics and readability to capture users’ attention and encourage engagement. Check out our Pinterest Design Guide for tips!
3. Leverage Rich Pins and Descriptive Metadata:
Rich Pins provide additional context and information about your content, enhancing its appeal and relevance. Whether it’s product details, recipe ingredients, or article summaries, enable Rich Pins to provide users with valuable insights at a glance. Additionally, optimize your pin titles and descriptions with relevant keywords to improve their visibility in search results. Again, having a good keyword strategy is so important!
4. Engage with Your Audience:
Building meaningful connections with your audience is key to fostering engagement and loyalty on Pinterest. Actively engage with your followers by responding to comments and sharing user-generated content. Followers are not as important on Pinterest, but they can help you increase engagement which is a good reason to build your Pinterest following.
5. Monitor Analytics and Iterate Accordingly:
Regularly monitor your Pinterest Analytics to gain insights into your audience’s preferences, behaviors, and content performance. Identify top-performing pins, popular topics, and emerging trends to inform your content strategy. Continuously refine and iterate your approach based on data-driven insights to optimize your results and stay ahead of the competition.
Conclusion:
By unraveling the intricacies of Pinterest’s algorithm and implementing strategic marketing tactics, you can elevate your Pinterest marketing game and achieve better results. Embrace the power of visual storytelling, foster community engagement, and leverage data-driven insights to stay ahead in the game of Pinterest marketing. Remember, mastering the algorithm is not a one-time thing but an ongoing journey of adaptation and optimization.
