How to write names for boards on Pinterest that will attract your audience!

Pinterest is not just about pinning—it’s about creating a visual masterpiece that attracts the right people to your brand. Everything from your pin designs, your profile verbiage and your board names need a solid strategy to effectively use Pinterest for business.

You can use your Pinterest business account as a place to connect with your audience in a very unique way. Your Pinterest account can house your portfolio, be a catalog of blog posts or a place to inspire your customers. Pinterest boards are one of the most effective ways to organize and catalog your content. As much as I wish there was an easy Pinterest board name generator, it’s better to create board names that are specific to your audience and brand.

The first step in writing names for boards on Pinterests is understanding that Pinterest is a search and discovery platform.  Everything you put on Pinterest is telling the platform how your brand should be categorized, including your Pinterest board names! This is where understanding your keywords and having a thorough Pinterest SEO strategy will help you refine your Pinterest marketing strategy.

In this blog post, we’ll explore the art of crafting Pinterest board names, so you can unleash your creativity and stand out from the crowd.

How to Write Names for Boards on Pinterest

How to write names for boards on Pinterest in 7 easy steps!

1. Use Keywords

Now, let’s talk about the magic of keywords. Incorporating relevant keywords into your board names can do wonders for boosting your Pinterest visibility. But how do you find those keywords? Well, there are a few places to find the Pinterest keywords that will bring your the most traffic, but the Pinterest search bar is a great place to start. Start typing words related to your board’s theme, and see what comes up. This will give you insights into popular search terms that you can use to your advantage. Don’t forget to sprinkle those keywords organically into your board names and descriptions to increase your chances of showing up in users’ search results.

2. Be Specific and Descriptive

When it comes to naming your Pinterest boards, don’t be afraid to let niche down and be specific. Instead of settling for generic titles like “Recipes,” why not spice it up with names that make people’s mouths water, and help them understand more about what you offer. Some better board names might be “Healthy Summer Dinners” or “Mocktail Recipes”, these names are terms a pinner might specifically be searching for and they give potential followers a sneak peek into what they can expect, leaving them eager to explore your boards further. You can have as many boards as you want as long as they are relevent to your brand (i.e. if you’re a gardening ecommerce brand, a board about potty training isn’t relevent to your audience).

Board Names on Pinterest

3. Keep it Short and Sweet

Imagine a Pinterest grid filled with captivating board names that make people stop in their tracks. To achieve that, keep your board names short, sweet and keyword focused. Long names can clutter up the grid and make it harder for users to browse through your boards effortlessly. Aim for snappy names that grab attention, ideally under 20 characters. Remember, the goal is to capture users’ curiosity and inspire them to click and explore your boards further.

4. Infuse Your Brand and Voice

Pinterest is not just a platform; it’s an opportunity to express your unique personality and establish your brand identity. Be sure to have a board or two that is for your brand and content specifically. This could be a board that showcases all your products or blog posts, make it easy for people to learn more about what you do.

Injecting your personal touch and branding into your board names is also a powerful way to make a lasting impression. A great place to do this is in your board descriptions.Think about your brand’s voice, tone, and aesthetic. Do you want your boards to reflect a playful vibe, a minimalist style, or a bold and vibrant approach? Consistency is key, as it helps users recognize your boards and fosters a deeper connection with your brand.

How to write Pinterest board names

5. Use the Seasons & Trends to Stay Relevent 

Pinterest is a hub of inspiration and trends, and you can use that to your advantage when naming your boards. Stay on top of seasonal and trending keywords and incorporate them into your board names. For example, during the holiday season, create boards with names like “Holiday Drink Ideas” or “Thanksgiving Side Dishes.” By aligning your board names with what’s currently capturing people’s attention, you’ll attract a broader audience and keep your boards fresh and exciting.

6. Look at the Analytics

Pay close attention to your Pinterest analytics to see how your boards are performing— Pinterest will tell you what your top boards are. Monitor follower growth, engagement, and the overall impact of your board names monthly to see what what boards are attracting your target market. This is a great way to learn from your audience and stay connected with what’s attracting them.

Pinterest Board Names

7. Hire a Pro!

If you want help with your Pinterest board names or setting up your Pinterest account, we would love to help! We offer Pinterest Set-Up & Strategy Consultations that are designed to get your Pinterest account in tip top shape for better results. You’ll also get a one-on-one consultation to get a Pinterest marketing strategy for your brand! Learn more now!

Pinterest for Business


Congratulations! You’re now equipped with a toolbox full of strategies and ideas for writing compelling names for boards on Pinterest. Remember to be specific, use keywords wisely, keep it concise, infuse your personality, add a dash of visual delight, ride the wave of seasons and trends, and always stay open to experimentation and adaptation. With your newfound knowledge, you’ll create captivating board names that attract the right audience, inspire engagement, and elevate your Pinterest prHow esence to new heights. Happy pinning!

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