Pinterest isn’t just about pretty pictures anymore; it’s also a place for sharing captivating videos. If you’re new to this and want to learn how to upload videos on Pinterest for your business, you’re in the right spot.
It’s no secret that almost all digital platforms have shifted to a focus on video in the past few years, Pinterest is no different. Pinterest is prioritizing video big time, which we have seen across the board with our clients. Videos generally perform way better in almost all applications on Pinterest. We recommend every business figure out a way to use Pinterest video in their marketing.
This post will walk you through why Pinterest video is important, how to upload videos on Pinterest, what types of videos your business should post and how to save videos on Pinterest.
Why Videos Shine on Pinterest: A Look at the Numbers
Before we dive into the how-to, let’s take a quick look at why video content is thriving on Pinterest. Here are some statistics about video on Pinterest:
- Engagement Boost: Videos on Pinterest tend to receive higher engagement compared to static images. In fact, according to Pinterest, videos are 2.6 times more likely to be saved by users compared to other content types.
- Extended Reach: Pinterest’s algorithm prioritizes video content, giving it greater visibility across the platform. This means your videos have a higher chance of reaching a larger audience compared to static pins.
- Increased Click-Throughs: Videos have been shown to drive more click-throughs to external websites compared to other pin formats. This makes them a valuable tool for driving traffic to your website or online store.
- Mobile-Friendly: With the majority of Pinterest users accessing the platform via mobile devices, video content is perfectly suited for on-the-go consumption. Pinterest reports that 85% of users watch videos on the platform with the sound off, highlighting the importance of visually engaging content.
- Growing Popularity: The popularity of video on Pinterest is on the rise, with video views on the platform increasing by over 100% year-over-year. This trend indicates that users are increasingly turning to video content for inspiration and ideas.
These statistics highlight the significant role that video content plays on Pinterest and underscore the importance of incorporating videos into your Pinterest marketing strategy. Now, let’s explore how you can leverage this powerful medium to share your message and connect with your audience on Pinterest.
What You Need to Get Started
Before you jump into uploading and saving videos, here’s what you’ll need:
- A Pinterest Account: If you don’t have one already, you’ll need to sign up for a Pinterest account. Make sure it’s a business account so you can access all the features.
- Your Video File: Have the video you want to share ready on your computer or phone. Make sure it’s in a format that Pinterest supports.
- Some Basic Info: Think about what you want to say about your video. A catchy title and a brief description will do the trick.
How to Upload a Video on Pinterest
Ready to share your video? Follow these simple steps:
- Log In: Sign in to your Pinterest account and head to your profile.
- Create a Pin: Click on the “Create” button to start making a new pin.
- Choose Your Video: Select the option to upload a video and pick the file from your device.
- Add Details: Give your video a title and write a short description. This helps people find your video when they’re searching.
- Pick a Board: Choose which board you want to save your video to, or create a new one.
- Tags and Keywords: Keywords are the most important part of uploading video on Pinterest, research your Pinterest keywords and use them in the title and description of your post.
- Choose a Thumbnail: Pinterest lets you pick a cover image for your video. Choose one that looks eye-catching and represents your video well.
- Publish Your Pin: Once everything looks good, hit the “Publish” button, and your video will be live for everyone to see.
Choosing the Right Videos for Your Business
Now that we’ve covered why videos are a hit on Pinterest, let’s talk about the types of videos you can create to showcase your business and engage with your audience.
- Product Demonstrations: Showcasing your products in action is a great way to entice potential customers. Create short videos demonstrating how your products work or highlighting their key features and benefits.
2. Tutorial and How-To Guides: Share valuable knowledge and expertise with your audience by creating tutorial videos. Whether it’s a step-by-step guide on using your products or helpful tips related to your industry, tutorials can position your business as an authority in your niche.
3. Behind-the-Scenes Footage: Take your audience behind the curtain and give them a glimpse of the people and processes behind your business. Behind-the-scenes videos humanize your brand and foster a deeper connection with your audience.
4. Customer Testimonials: Let your satisfied customers do the talking by featuring their testimonials in video format. Authentic customer testimonials can build trust and credibility, helping to convince potential customers to choose your products or services.
5. Seasonal and Holiday Content: Capitalize on seasonal trends and holidays by creating themed video content. Whether it’s a festive recipe, a DIY project, or holiday gift ideas, seasonal content can drive engagement and tap into the spirit of the moment.
6. Educational Content: Share valuable insights and expertise related to your industry through educational videos. Whether it’s tips for success, industry trends, or informative interviews, educational content can position your business as a thought leader and resource for your audience.
7. User-Generated Content: Encourage your customers to create and share their own videos featuring your products or services. User-generated content not only provides social proof but also fosters a sense of community around your brand.
PS- Are you already creating Instagram Reels or Tik Tok videos? Check out our guide for How to Repurpose your Instagram Content for Pinterest
By creating a variety of engaging videos tailored to your business and audience, you can effectively showcase your products or services, build brand awareness, and drive engagement on Pinterest. Experiment with different formats and themes to discover what resonates best with your audience and helps you achieve your marketing goals.
Tips for Making the Most of Your Videos
Want to make sure your videos get noticed? Here are some tips:
- Keep it Short: People on Pinterest like quick, bite-sized content. Try to keep your videos short and sweet.
- Think Mobile: Most people use Pinterest on their phones, so make sure your videos look good on small screens.
- Add Some Text: Consider adding captions or text overlays to your videos. This makes them more accessible and engaging.
- Stay True to Your Brand: Make sure your videos reflect your brand’s style and personality.
- Share Your Videos: Don’t just upload your videos and forget about them. Share them on other social media platforms to get more views.
How to Save Videos on Pinterest
Want to save a video you found on Pinterest for later? Here’s how:
- Find the Video: Scroll through your feed or use the search bar to find the video you want to save.
- Open the Video: Click on the video to open it up and watch it.
- Save it: Look for the three dots in the corner of the video player. Click on them and select the option to save the video.
Sharing videos on Pinterest is a great way to connect with people and showcase your creativity. With just a few simple steps, you can upload your own videos and save ones you love from others. So why not give it a try? Start sharing and saving videos on Pinterest today and see where it takes you!
