How to find the Pinterest Keywords for your business!
Pinterest is a powerful visual search engine that can seriously increase the amount of traffic and visibility that your business or blog is getting. But with so many pins and boards out there, how can you make sure your content stands out? The answer lies in finding the right Pinterest keywords.
Pinterest is not a social media marketing platform, it’s a visual search network. People use Pinterest to search for inspiration, ideas, and products related to their interests and hobbies. Whether it’s planning a wedding, decorating a home, or finding a new recipe, Pinterest users search for specific keywords and phrases to find relevant content. They can also browse through categories and boards related to their interests to discover new ideas and products. Because Pinterest is a visual platform, users can quickly and easily see images and videos related to their search, making it a convenient and enjoyable way to find inspiration and products. By optimizing their content with relevant Pinterest keywords, businesses can make their products and services more discoverable to Pinterest users looking for exactly what they offer. This means you get to meet your audience right at the decision phase of their buyer journey. Pinterest marketing is especially ideal for visually-driven industries such as fashion, food, travel, and home decor (check out the top Pinterest categories).
Knowing the search terms and phrases that people use to search for your products or services can make or break your Pinterest SEO strategy.
When we start with any client here at PinHoussour first step is always to research and identify the top 50 keywords for the brand. This list is not exhaustive, but is a designed to give us a good lay of the land for the business and guide us as we optimize their account and pin content.
So in this blog post, we thought we would walk you through the steps we use for finding keywords, so you can make your own list of top 50 Pinterest keywords. Use your list to clean up your Pinterest for business account and to create keyword dense pin titles and descriptions. Refer and update it often for best results in your Pinterest marketing.
Step 1: Start with your niche
The first step in finding your top Pinterest keywords is to identify your niche. Whether you’re a blogger, a business owner, or a content creator, you need to know what topics you want to rank for on Pinterest.
For example, if you’re a food blogger, your niche might be “healthy recipes” or “vegan cooking.” If you’re a travel blogger, your niche might be “adventure travel” or “luxury vacations.”
Once you’ve identified your niche, you can start brainstorming keywords related to that topic. Think about what your target audience might be searching for on Pinterest and jot down any relevant keywords that come to mind.
Step 2: Use the Pinterest Trends Tool & Search Bar
One of the easiest ways to find popular Pinterest keywords is to use the platform’s Trends Tool or search bar.
Simply start typing in a keyword related to your niche and see what comes up in the search results. For example, if you’re a food blogger focusing on healthy recipes, you might start by typing in “healthy snacks.” Pinterest will then suggest related keywords such as “healthy snacks for weight loss,” “healthy snack recipes,” and “healthy snacks for kids.” Take note of any keywords that are relevant to your niche and have a high search volume. These are the keywords that you’ll want to target in your profile and content.
Once you click on the keyword in the search bar it will pull up the results for that search. You can scroll down and find the “Related Searches” section, which will offer even more keyword ideas.
The other amazing resource Pinterest offers is the Pinterest Trends Tool. You can search keywords and see how the popularity ebbs and flows throughout the year and compare and contrast the keyword with other similar words. This will show you the best possible Pinterest search terms that people are using to search for your content.
PS- Check out our guide for How to use the Pinterest Trends Tool
Step 3: Check out your competition
Another way to find top Pinterest keywords is to look at what your competition is doing. Search for other Pinterest users or businesses in your niche and see what keywords they’re targeting.
You can do this by clicking on their profile and checking out their boards and pins. Look for keywords in their board titles, pin descriptions, and hashtags.
Make a list of any relevant keywords you find and prioritize those with high search volume and low competition.
Step 4: Use a keyword research tool
If you want to take your keyword research to the next level, consider using a keyword research tool. These tools can help you identify high-volume keywords that you might not have thought of otherwise.
One of the most popular keyword research tools is Google Keyword Planner. While it’s designed for Google AdWords, you can use it to find top Pinterest keywords as well.
To use the tool, simply enter a keyword related to your niche and see what other keywords come up. You can also enter a competitor’s URL and see what keywords they’re targeting.
There are a ton of keyword planners out there, so use whatever one you’re most comfortable with.
Step 5: Use Pinterest Analytics
Finally, don’t forget to use Pinterest Analytics to track the performance of your pins and boards. Analytics can give you insights into which keywords are driving the most traffic to your profile and content.
To access Pinterest Analytics, you’ll need to convert your personal account to a business account. Once you’ve done that, you can view data on your profile, audience, and activity.
In the Analytics dashboard, look for the “Top Pins” and “Top Boards” sections. These will show you which pins and boards are getting the most engagement and which keywords are driving the most traffic.
Use this information to refine your Pinterest strategy and focus on the keywords that are working best for you.
In conclusion, finding your top 50 Pinterest keywords takes a bit of time and effort, but it’s worth it if you want to improve your online visibility and drive more traffic to your website. By following the steps we’ve outlined, you’ll be able to identify the keywords that are most relevant to your niche and have the highest search volume on Pinterest. Remember, keyword research is an ongoing process, so make sure to keep track of your performance metrics and adjust your strategy as needed. With the right keywords, you can unlock the full potential of Pinterest and take your online presence to the next level.
If you’re still feeling overwhelmed, we would love to help you find your keywords and optimize your account! Our Pinterest Set-Up & Strategy package was designed for you!
