The complete guide to repruposing your content from Instagram to Pinterest
As a Pinterest Strategist, I have preached for many years that Pinterest and Instagram and very different and that you need to have separate strategies for both platforms. Which I believe with my whole heart! I would never suggest you just repost from Instagram to Pinterest or vice versa. But when it comes to your overall content marketing strategy, you can definitely make your content work on both platforms. While just auto-posting an Instagram post onto Pinterest is not recommended, there is a way to repurpose content to get more mileage. Knowing how to do this effectively can save you hours each week.
In this post we are going to talk about the differences and similarities between Pinterest and Instagram, how to build a content strategy, and a few practical ways you can repurpose your content.
Similarities and Differences between Instagram and Pinterest.
- Both platforms are heavily focused on visual content, with users sharing images and videos to showcase their interests, hobbies, and businesses.
- Instagram and Pinterest both allow users to discover and save content that they find interesting or useful.
- They also both offer business accounts with analytics tools to help businesses track their performance and reach.
- Pinterest’s main audience are also usually Instagram users, women aged 18-55. They are educated, affluent and ready to be inspired!
- Instagram is primarily a social media platform, with users sharing content to connect with friends, family, and followers. Pinterest is a visual search engine, with users using the platform to discover new ideas and inspiration.
- Followers are not the most important metric on Pinterest. Pinterest is a search engine designed to help people who are actively searching find ideas and inspiration. While there are followers on Pinterest, they are not the metric to track.
- Instagram is more focused on engagement (likes, shares, comments), while Pinterest is more focused on the content itself and less on direct interaction between users.
- Super personal content that doesn’t relate to your business or time sensitive content (like sales or promotions) won’t usually perform well on Pinterest, but generally will on Instagram. Knowing how users interact on each platform is key to knowing what content to post.
When it comes to repurposing content between Instagram and Pinterest, it’s important to keep these differences in mind. While your content may perform well on Instagram, it may need to be repurposed in a different format or optimized for different keywords to perform well on Pinterest. By understanding the unique features and audience of each platform, you can effectively repurpose your content and reach a wider audience on both platforms.
Building a Content Marketing Strategy
To make the most of repurposing your content for Instagram and Pinterest, it’s important to know how to build a Content Marketing strategy for your business.
Content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a specific target audience. The aim of content marketing is to attract and retain a clearly defined audience, and ultimately to drive profitable customer action or sales. The content can take many forms, such as blog posts, videos, infographics, social media posts, podcasts, and more.
Here’s an example, let’s say you sell organic beauty products and your goal is to increase brand awareness, drive traffic to your website, and ultimately increase sales. You could start by writing a blog series about benefits of organic skincare using your products and how it compares with other products. You could then take a point or two from the blog post and create a short Reel for Instagram that points people to your website, the Reel could be used on Pinterest as an Idea Pin. You could create a static Pinterest graphic for the blog post that you could reformat for Instagram to drive traffic to the post. You would have to write captions and descriptions for each individual post, but you will save time when it comes to creating the content.
3 Ways to Repurpose your Instagram Content for Pinterest
1. Reformat Your Instagram Content for Pinterest: This is a simple yet effective way to repurpose your Instagram content for Pinterest. If you create graphics or photos for Instagram you can reformat them and create Pinterest pins using tools like Canva. Canva makes it very easy to resize graphics and content to the exact size you need on Pinterest, which is a 2:3 ratio. Or you could Pinterest your instagram story as an Idea Pin! Make sure you don’t copy and paste your Instagram caption on Pinterest though, you need to use keyword titles and descriptions to optimize your pins for discovery on Pinterest.
2. Use Instagram Reels or TikTok videos as Pinterest Idea Pins: Did you know you can repurpose your Reels or TikTok videos as Pinterest Idea Pins? It’s very easy, but there are a few things to note. Firstly, you want to use a third party downloader to make sure the Instagram logo and watermarks are not on your video (Pinterest doesn’t like that). It’s also worth noting that not all Instagram Reels will work on Pinterest. Try and choose the ones that offer value and tell a full story (a before and after, DIY project, recipe, etc). Make sure to load your description and captions with impactful Pinterest keywords.
3. Pin Tagged Content: Do you have customer photos or videos of your product that have been tagged on Instagram? Post them on Pinterest too! Lifestyle content performs very well on Pinterest, so taking any appropriate customer content from Instagram and pinning it is a fantastic strategy to not only get more content, but also reach a wider audience. This will also lend your brand more credibility because it’s real life people enjoying what you offer! You can use a third party downloader to easily get the photos and videos for Pinterest. Be sure to ask for permission from your customer to post the content and include a credit to the original poster.
Need help with your Pinterest marketing strategy? We would love to help! We are a small but mighty team of Pinterest Managers. We are here to help your business with Pinterest Management, Pinterest Advertising and Pinterest Account Set-Up & Strategy.