Pinterest is a visual discovery tool that helps you find creative ideas for your business and projects. It’s a place where you can explore topics and collections you’re interested in, and connect with people who share your passions. When you create a Pinterest page for your business, you can share your ideas and connect with potential customers. You can also use Pinterest to drive traffic to your website or blog and grow your audience. In this blog post I want to show you how to create a business account on Pinterest in 2022. If you’re wondering how to convert personal Pinterest account to business or create one from scratch, this post has you covered!
Pinterest for business is unique in the marketing world. Unlike Instagram or Facebook, when people use Pinterest they are actively looking for ideas, inspiration and things to buy. You get to reach them right when they are at the decision phase of their marketing.
Before we dive into setting up your business account, to do Pinterest marketing correctly, you will need a few things:
- A great website! The whole goal of a search engine like Pinterest is to drive traffic to your website, you need a great website to make sure you convert all this great traffic. Check out our Lead Generating Website Checklist to make sure your website is built to convert.
- Good photos and graphics. Pinterest is a visual platform, so it’s very important that everything you post is well…pretty! This means having good quality photos of your products and visually appealing graphics using your branding.
What is Pinterest Marketing for Business?
Pinterest Marketing is a unique way to market and sell your products. Pinterest, is a visual bookmarking site where users can bookmark, organize, and share content, including pictures, quotes, links, and videos. The majority of the content on Pinterest consists of pictures, which allows for a marketing strategy specific to visual content. The idea is to have your pins or products come up as users search for their interests and needs. Pinterest has always said they want the platform to feel like a custom catalog so whenever the person logs on they see the content and products they are most interested in. You want your pins to be front and center!
There is a lot that goes into making a Pinterest marketing strategy work, but the first step is to make sure you have a business account, which is free to set up!
Here’s how to set one up.
1. Create your account or convert your personal account.
If you want to start a new business account on Pinterest, you simply need an email address to use. If you already have a personal account, you can convert it to a business account. You can also connect your personal and business accounts on Pinterest. It just depends on what you want works best for your needs.
2. Claim Your Website
The next thing you’ll want to do as you get your business started with Pinterest is claim your website. This is a simple code you will add to the header of your website. Claiming your website will help you have better analytics from Pinterest and also give you access to other features, like applying for the Verified Merchant Program. You can find the “Claimed Accounts” option under “Edit Profile” on your Pinterest profile page.
3. Add Your Products to Pinterest
If you sell physical or digital products you can add your entire catalog to Pinterest! This means all your products will show up in the “Shop” feed and if someone visits your profile they will be able to see all your products in one place. Pinterest will show the price of your products (even if they are on sale!) and make it easier for pinners to purchase your products. Here’s how to do this:
- Make sure your website meets Pinterest’s Merchant Guidelines.
- Create a Data Source or a product catalog that contains a list of your products
- A host for your data source
This is a bit of a technical process, but going through these steps will be super helpful in creating your Pinterest marketing strategy. Here is more information about adding products to Pinterest.
4. Optimize your Name and Bio
Your Pinterest name should be the name of your business, but you can also add some of the keywords you want to rank for. So if you’re a garden blogger it could be “BUSINESS NAME / Gardening Tips for Beginners”. Then in the “About” section you can include even more keywords that are relevant and focused. You will also want to add your logo and a cover photo or video. Here’s an example from one of our clients.
5. Set-Up Your Boards
Create boards for your top keywords, and then create more specific boards for more niche searches. Every board is telling Pinterest how you want to be classified, so if there are boards on your account that aren’t relevent, make them secret or archive them.
Here’s an example of a board strategy for a food blogger. You might have broad boards like “Easy Weeknight Dinners” and “Healthy Lunch Ideas”, but then you might have more specific keywords like “Vegan Lunch Ideas” or “Rice Bowl Ideas”. You can have as many boards as you want, as long as they are relevent. So spend some time honing in on what your audience is searching for and make sure it’s represented in your board names and descriptions.
Want some help researching your keywords and getting your Pinterest account set-up? We offer a Pinterest Set-Up & Strategy service to help you make sure it’s done right so you can get better results!
After you go through these five steps for setting up your professional Pinterest account, you should be ready to get the ball rolling for your Pinterest strategy! Remember, organic marketing is all about staying consistent over time, so don’t give up. Here are a few resources that might help in executing your Pinterest marketing:
- Pinterest Playbook: A Strategy for Businesses
- How to Sell on Pinterest
- Where to Put Your Pinterest Keywords
- PinHouss Pinterest Management
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