Even the most beautiful, well-curated images mean nothing to search engines unless they are accompanied by the right text. Today I want to share a few tips for using keywords in your Pinterest marketing to make sure that your content grabs attention on the web. Where should you put your Pinterest keywords? And how to do you use keywords strategically?
Where to Use Pinterest Keywords
So, where do you apply these principles? When it comes to the internet, keywords are used to organize images, blog posts, and sites, and these all come into play when considering where to put your keywords. Pinterest is trying to figure out how to categorize and show your content, so make it easy for them!
1. Optimize your images when you place them on your site.
Naming your images before they go on your site is key. Many blog posts and websites are peppered with images named “IMG3019” or something similar, but that translates into nothing when the web tries to understand what the image is about. You need to utilize relevant keywords when your pictures go on your site, whether it is a static image on your front page or in the alt text for your blog photos. Basically, optimization means describing your photos and graphics so that they are easily found in the never-ending sea of the content found on the internet.
2. Use keywords in your Pinterest title and descriptions.
When you are pinning images, use Pinterest keywords in your title and description. This is another way to tell the search engines – including Pinterest itself – what your image is about. Use strategic, yet simple, keywords in your title, and descriptions.
PS- Wondering how to find your keywords? Check out this post How to Find the Pinterest Keywords that Will Bring You the Most Traffic.
3. Incorporate Pinterest keywords into your Pinterest page.
Another way to get the attention of search engines is to use keywords in your Pinterest bio, board titles, and board descriptions. Be sure to be clear and concise. All of these practices in combination with the above points will help solidify what your content is about and what type of user is searching for your content.
4. Use hashtags in your Pinterest marketing.
Pinterest used to frown upon hashtags, but now you can use up to 20 on one image. Again, be strategic in the number and what types you use. Be sure to find the Pinterest keywords that best apply to your niche and use those so that Pinterest can successfully organize your content.
5. Use text on your image.
If you are on Pinterest as a user, you have seen images with a text overlay that are designed to grab attention. Pinterest has gotten smart and can actually read what the text overlay says to further characterize the image. Using Pinterest keywords can truly help. For those who are interested in the tech piece, the process is called Optical Character Recognition. As a side note, be sure to choose a font that is easy to read so that both Pinterest and the user can figure out what it says in a glance.
6. Link to a quality website.
You can curate fabulous images, board descriptions, and text overlay images, but the page you are linking to is also important. Be sure to use keywords on your pages and in your posts to further clarify what your content is about. This not only helps direct traffic to your site, but it also increases the time that users spend on your web pages. And hopefully, they will keep coming back!
Now that you know where to put your keywords, you may be wondering about some other Pinterest marketing strategies to use for your business. Check out our post How to Get Your E-Commerce Business Started on Pinterest!