It’s no secret that Pinterest is one of the main ways to bring visitors to your website. The platform is the #2 driver of social traffic! What started as a way to save favorite recipes and DIY projects has found its way to be a useful search engine for searchers and businesses alike. This is especially true when people are hunting for more visual items, such as beauty trends, DIY projects, and home décor ideas.

Using well thought out Pinterest keywords is just one way to effectively drive traffic to your site from Pinterest. After all, you pour your heart and soul into your content, so the more eyes that are on your hard-earned work, the better. It’s smart to grab a piece of the proverbial traffic pie, but how do you accomplish that? The 5 tips below will help you be able to curate strategic combinations to utilize in your Pinterest marketing.

1. Use the Pinterest keyword search.

This is my favorite place to look for Pinterest keywords, Pinterest itself! Say your pin is about a seasonal dish. If you type “holiday recipes” into the Pinterest keyword search bar, suggestions will come up in a list, such as “holiday recipes Christmas” and “holiday recipes desserts.” You can see the suggestions and pick out the ones that work best for you. What you are seeing are terms that real Pinterest users are searching for, which can help you come up higher in the results when you use them.

Pinterest keyword search


2. Look below the Pinterest keyword tool.

Once you have searched a term, look below the Pinterest keyword search bar. There you will find other keyword suggestions in colored rectangles. A search for “Lisbon, Portugal” brings up related add-on terms, such as “travel,” “things to do in,” and “hotel.” This is an easy way to obtain more specific Pinterest keywords.


3. Create a pretend ad for additional Pinterest marketing words.

The key term here is “pretend.” If you act like you are promoting a pin, Pinterest will suggest associated words for targeting the right kind of traffic. A pin targeted for wedding favors brings up other keyword combinations like “wedding favor ideas” and “wedding favors for guests,” which are also generated from terms Pinterest users are searching for.

Pinterest keyword search


4. Imitate successful pins & accounts.

Do you see someone else’s pin that is performing well in your niche? Do a bit of research on that particular pin. What is it linking to? Does it have a great text layover? What keywords did they use? You need to have a successful combination of imagery, words, and quality pages to draw people in, but learning from others can be truly helpful! Type in the keywords you want to come up for into the Pinterest search bar and spend some time researching the top pins that come up. Use this to guide your keyword selection.

5. Use free keyword tools.

If you want to do a bit of research beyond Pinterest itself, there are several keyword generators out there that suggest words for blog posts and websites. Some sites are paid and others are free – often with a daily limit of what you can search for. Either way, it’s a great source for double-checking words you may not have thought of already.

Afraid of making mistakes with your Pinterest marketing? See my post on 7 common Pinterest mistakes and how to avoid them! 

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