A complete guide to Pinterest Keyword Research!
Pinterest is not a social media platform, it’s a visual search engine. This is one of the most important things to understand as you begin your Pinterest marketing journey.
Unlike traditional social networks where content is displayed chronologically, Pinterest focuses on search-based discovery through visual content. Pinners search for specific topics, ideas, or products, and Pinterest delivers results based on their queries. The platform’s algorithm, guided search, and trending features are similar to Google or other search engines, curating and prioritizing content based on relevance and user behavior. As a result, Pinterest caters to users’ intent, helping them discover new ideas, products, and inspiration. This is why Pinterest keyword research is one of the most vital parts of your strategy. You have to know the keywords YOUR audience is using to search for your products or subject. This is why we always start with keyword research when we take on any new client. We spend hours upon hours researching and refining our keyword list so we can lay the right foundations for the overall Pinterest SEO strategy.
Having a master list of keywords will give you direction as you start pinning. You may need to refine it as you go, but it will be a great jumping off point.
10 Tips for Powerful Pinterest Keyword Research
- Understand Your Target Audience:
Before diving into keyword research, take the time to understand your target audience. Who are they? What are their interests and pain points? By knowing your audience’s preferences, you can tailor your content to match their needs and use relevant keywords that resonate with them.
- Leverage Pinterest’s Search Bar:
Pinterest’s search bar is an excellent starting point for keyword research. Type in keywords related to your niche, and Pinterest will display popular search suggestions. This will give you insights into the topics that users are actively searching for, enabling you to refine your content strategy.
- Utilize Pinterest Guided Search:
Pinterest’s Guided Search feature helps users find related content based on their initial search queries. By analyzing the keyword suggestions that pop up during Guided Search, you can identify long-tail keywords and niche-specific phrases to target in your content.
- Study Your Competitors:
Researching your competitors’ Pinterest profiles can provide valuable insights into their keyword strategies and successful pins. Observe the type of content they are posting and analyze the keywords they use in their pin descriptions. While you should never copy their ideas, this analysis will give you a competitive edge in developing your own keyword-rich content.
- Focus on Long-Tail Keywords:
Long-tail keywords are more specific phrases that often have lower search volumes but higher intent. Targeting long-tail keywords on Pinterest can help you attract a more engaged audience that is genuinely interested in your content.
- Mix Trending and Evergreen Keywords:
A successful Pinterest keyword strategy includes a blend of trending and evergreen keywords. Trending keywords are popular search terms that are currently in season or popular, while evergreen keywords are consistently relevant throughout the year. Combining both types of keywords ensures a steady flow of traffic to your pins.
- Optimize Pin Titles & Descriptions:
When adding pins to your boards, create detailed and keyword-rich titles and descriptions. In the title you can include a list of the top keywords for the pin. For the pin description you’ll want to include relevant keywords naturally in a paragraph format, as this will improve the discoverability of your content. Avoid keyword stuffing with words that don’t match your pin, which can harm your credibility and ranking on Pinterest.
PS- Check out our post about Where to Put Pinterest Keywords
- Pin Photos that Match your Keywords
Pinterest can read your pin images through advanced image recognition technology. This means that Pinterest can identify objects, colors, and even text within the images pinned on the platform to further attache keywords to your account. As a content creator or marketer, this presents a unique opportunity to optimize your pins by selecting photos that align closely with your target keywords. Pinterest’s image recognition feature underscores the significance of using high-quality and relevant visuals, making it essential to create eye-catching pins that accurately represent your content and resonate with your target audience.
- Monitor Analytics:
Regularly review your Pinterest Analytics to assess the performance of your pins and the effectiveness of your keyword strategy. Pay attention to which pins are driving the most traffic and engagement, as well as the keywords associated with those successful pins. Use this data to fine-tune your keyword approach and content strategy.
- Use the Pinterest Trends Tool
Pinterest is constantly evolving, with new trends, features, and algorithms being introduced regularly. Thankfully they have an excellent tool you can use to stay up to date with trending keywords called the Pinterest trends tool. Spend time staying informed about platform updates and changes in user behavior. Continuously refine your keyword research to stay ahead of the competition and maximize your content’s visibility on this dynamic visual search engine.
PS- Check out our post, How to use the Pinterest Trends Tool
If keyword research sounds daunting, we would love to help! We offer Pinterest Set-Up & Strategy consultations where we will research your keywords, optimize your account and then send you a list of your top 50 keywords so you can get better results on Pinterest. Contact us to learn more!
Pinterest keyword research is an essential aspect of any successful marketing strategy on the platform. By understanding your audience, leveraging Pinterest’s search features, and utilizing a mix of trending and evergreen keywords, you can optimize your pins for maximum reach and engagement. Regularly monitoring analytics and staying up-to-date with platform trends will ensure that your keyword strategy remains effective over time. So, go ahead and implement these ten tips to elevate your Pinterest presence and unlock its full potential for your brand or business.