What should you pin in the fall season for your business? Here are 15 Pinterest marketing ideas!

Fall is one of the most beautiful times of year! It’s the beginning of so many wonderful things; back-to-school, football season, cozy recipes, fall home decor, Halloween ideas and the beginnings of the holiday season.  Pinterest runs a few months ahead of other platforms. Pinners spend months planning before an event and so for businesses, fall is a great opportunity to get a head start on holiday marketing.

According to Pinterest data searches for the holidays reach peak ad opportunity five months ahead of the holiday!

Pinterest holiday pinning

It’s also important to use trending topics on Pinterest to guide your pinning and content marketing strategy. Check the Pinterest Trends Tool for topics that are rising in popularity and create content around these topics, whether it’s through blog content or visuals. You can also add a fall spin on your content and products by using photos that feature fall imagery. For example, if you sell clothing, be sure you have photos that showcase your products in a seasonal way.

In this blog post we are going to chat through all the things you can pin in the autumn to get better traction for your business for this season and beyond, we’ve also included a few Pinterest keywords you can use!

15 Pinterest Marketing Ideas for the Fall

Pinterest marketing ideas for fall

1. Create Seasonal Boards: Curate boards that are centered around fall themes. Search for trending keywords to use as board names. Consider boards like “Cozy Fall Fashion,” “Delicious Fall Recipes,” “Autumn Home Decor,” and “Fall Outdoor Activities.” This allows you to categorize your content and make it easier for users to discover and engage with your brand

2. Cozy Sweater Weather Fashion: Showcase your products in the context of fall fashion. Create appealing pins that feature your clothing, accessories, and footwear in autumn settings. Mix and match outfits, incorporate fall color palettes, and provide tips on layering for colder weather.

  • Fall Outfits
  • Fall 2023 Fashion Trends
  • Fall Earrings
  • Fall Family Photo Outfits
  • Fall Dresses
  • Men’s Fall Fashion
  • Fall Capsule Wardrobe
  • Preppy fall outfits
  • Comfy Fall Outfits

3. Fall Recipes: If your business is related to food, share fall-inspired recipes using your products. For instance, if you sell cooking equipment or ingredients, create pins with step-by-step guides for making pumpkin spice treats, hearty soups, or cozy beverages. Fall is also a good time to start creating holiday recipes, things like “Thanksgiving Sides”, “Christmas Cocktail Ideas”, etc.

  • Fall Recipes
  • Fall baking
  • Pumpkin Bread
  • Slow Cooker Recipes
  • Healthy Fall Recipes

4. DIY and Craft Ideas: Tap into the DIY and crafting niche by sharing tutorials for fall-themed crafts. Whether it’s making wreaths, pumpkin carving, or creating decorations, these pins can drive engagement and offer users creative ways to decorate their homes.

  • Fall wood crafts
  • fall crafts
  • DIY Halloween Decorations Outdoor
  • Classy Halloween Decor
  • Dollar Store Halloween

5. Fall Home Decor: If you’re in the home and lifestyle industry, showcase how your products can transform spaces for the fall season. Pin images of autumn-inspired home decor, cozy living room setups, and table settings for Thanksgiving gatherings.

  • Fall Decor
  • Fall Decor Ideas for the Home
  • Halloween Front Porch Ideas
  • Fall Front Porch
  • Fall Mantle Decor

6. Halloween Ideas: The fall season culminates with Halloween, a time for spooky fun and creativity. Create a captivating Pinterest board dedicated to Halloween-inspired costumes, decorations, and party ideas. Pin images of carved pumpkins, haunted house decorations, and DIY costume ideas to ignite your followers’ imagination and add a touch of spookiness to their lives.

  • Halloween Decorations
  • Halloween Nails
  • Halloween Party Ideas
  • Costume Ideas
  • Halloween Treats
  • Family Halloween Costumes
  • Pumpkin Carving Ideas

7. Fall Beauty and Self-Care: For beauty and wellness brands, share pins related to fall makeup trends, skincare routines for colder weather, and self-care tips for staying cozy and relaxed during the season.

  • Fall Beauty
  • Fall Makeup Trends
  • Fall Haircare Tips
  • Fall Nail Colors
  • Fall Makeup Idea
  • Fall Lip Colors

8. Back-to-School: From back to school outfit ideas, to first day of school photos or lunch ideas, back-to-school is a big trend on Pinterest and a chance for you to tap into this niche!

  • Back to School Outfits
  • Back to School Nails
  • Back to School Hairstyles
  • Back to School Decor Ideas
  • Lunch Ideas

9. Fall Travel Destinations: If your business is related to travel, create pins featuring picturesque fall travel destinations. Inspire users to plan their getaways to places known for their stunning fall foliage and cozy vibes.

  • Fall Travel
  • Cozy Escapes
  • Scenic Drives
  • Fall Vacation Ideas
  • Fall Cabin Rentals
  • Fall Foliage Trips

10. Fall Sports Content: Pinning content related to fall sports on Pinterest can be a great way to engage with your audience and tap into the excitement of the season.

  • Game-day outfits
  • Tailgating recipes
  • Team spirit crafts
  • Athletic gear
  • Football party ideas

11. Healthy Fall Ideas: Help your audience stay healthy in the fall by pinning helpful tips and ideas for healthy fall living

  • Outdoor Workout Ideas
  • Fall Fitness Challenge
  • Layered Workout Outfits
  • Healthy Fall Recipes
  • Active Fall Family Activities

12. User-Generated Content: Encourage your followers to create and share their own fall-themed content related to your products or services. You can run contests or giveaways that require participants to create content of them using your product and then pin their content to your own boards (be sure to get permission).

13. Collaborate with Influencers: Partner with influencers who have a strong presence on Pinterest and align with your brand’s values. They can create unique pins featuring your products in their fall-themed content.

14. Interactive Pins: Utilize interactive pins like shopping pins that allow users to buy directly from the pin. These pins can feature fall products and lead users directly to your website’s checkout page.

15. Holiday Content: Start pinning your Christmas and holiday content in October to get the best results on Pinterest. You can pin holiday gift guides, recipes, decor ideas or whatever relates to your business, the key is to get ahead of the seasonal trends!

Pinterest Management

Pinterest is a treasure trove of inspiration, and in the fall, it comes alive with a multitude of captivating pins that celebrate the beauty and spirit of the season. Whether it’s awe-inspiring foliage, cozy fashion ideas, delicious recipes, or festive decorations, there are endless possibilities to create stunning boards that resonate with your followers. Remember to optimize your pins with appropriate Pinterest keywords, engaging descriptions, and high-quality images. Consistency and creativity are key to making your Pinterest marketing efforts stand out and effectively connect with your target audience during the fall season.

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