Your guide to Pinterest Analytics and Metrics in 2023!
To achieve success on Pinterest, businesses need to go beyond creating beautiful pins, setting up your Pinterest for business profile and scheduling on Tailwind. Tracking your progress and success is vital to a Pinterest marketing strategy. This is where Pinterest analytics comes into play. Pinterest analytics provides valuable insights into your Pinterest marketing efforts, enabling you to measure how your content is performing, understand your audience, and optimize your strategies for more impactful results.
This is your complete guide to understanding Pinterest analytics in 2023! How to set up your analytics, what each metric means, which ones are more important and how you can use this knowledge to grow your business!
What is Pinterest Analytics?
Pinterest analytics is a powerful tool that allows businesses to track and analyze their performance on the platform. It provides comprehensive data and metrics that help you understand how your pins are performing, who your audience is, and how they engage with your Pins. By measuring performance, you can make data-driven decisions and refine your marketing strategies to maximize your reach and engagement.
How do I set up Pinterest Analytics?
Pinterest analytics is a free tool for any business account on Pinterest. To get access to your analytics you just need to go through a few easy steps. Here’s a step-by-step guide to get you started:
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- Convert your Pinterest account to a business account: If you haven’t already, you’ll need to convert your personal Pinterest account into a business account. To do this, go to the Pinterest Business website (business.pinterest.com) and click on “Join as a business.”
- Verify your website: Verifying your website is essential to access Pinterest analytics. It also adds credibility to your account. To verify your website, click on the three-dot menu in the top-right corner of your Pinterest profile and select “Settings.” Under the “Claim” section, click on “Claim website.” Follow the instructions provided to verify your website using one of the available methods (HTML file upload, meta tag, or DNS verification).
- Enable Pinterest analytics tracking: Once your website is verified, you’ll need to enable Pinterest analytics tracking to start collecting data. Go to your Pinterest profile settings and scroll down to the “Analytics” section. Make sure the toggle switch for “Track conversion activity” is turned on.
- Access your Pinterest analytics dashboard: To access your analytics dashboard, go to the Pinterest Business website and click on the “Analytics” tab in the top-left corner. Alternatively, you can go directly to analytics.pinterest.com. You’ll be able to view your analytics dashboard, which provides valuable insights into your Pinterest performance.
- Customize your analytics dashboard: Pinterest allows you to customize your analytics dashboard based on your specific needs and goals. You can choose to view different metrics, adjust the date range, compare performance across campaigns, and create custom reports. Take some time to explore the options and tailor your dashboard to focus on the metrics that matter most to your business.
- Set up conversion tracking (optional): If you’re running ads or interested in tracking website conversions, you can set up conversion tracking. In your Pinterest ads account, navigate to the “Conversion tracking” section and follow the instructions provided to create a conversion tag. Place the tag on your website to track specific actions like purchases, sign-ups, or form submissions.
Once your Pinterest analytics is set up, regularly visit your analytics dashboard to review your performance, track key metrics, and gain insights into your audience and content strategy. Use the data to refine your marketing efforts and optimize your Pinterest presence for better results.
Key Metrics in Pinterest Analytics
Pinterest analytics offers a range of key metrics to track the performance of your Pins and boards.
These metrics include:
- Top Pins- See your top performing pins for a specific time period
- Top Boards- The top boards your audience is using and finding content from
- Impressions- The number of times your pins or ads are shown
- Engagement rate– The total engagements with your Pins divided by the total number of times your Pins were seen. Engagements include saves, Pin clicks, and outbound clicks.
- Pin Clicks– the number of times people click on your Pins
Pin click rate- The total number of clicks from your Pin or ad to content on or off Pinterest, divided by the total number of times your Pins or ads were on screen. - Saves- the number of times people save your Pins to their boards.
- Save rate- The total saves of your Pins divided by the total number of times your Pins were on screen.
- Pin Clicks- The total number of clicks on your Pin or ad so it opens in closeup.
- Pin Click Rate- The total number of clicks from your Pin or ad to content on or off Pinterest, divided by the total number of times your Pins or ads were on screen.
- Outbound Clicks- The number of times people click from your pin to a website off Pinterest.
- Outbound Click Rate- The total number of clicks to the website associated with your Pin divided by the total number of times your Pins were shown.
- Profile Visits- The number of times someone visits your profile from one of your pins or Idea pins.
- Follows- The number of times a pinner followed you after viewing one of your pins.
- Video Views- The amount of views for at least 2 seconds with 50% of video in view
- Total Audience- The total number of people who have seen or engaged with your pins
- Engaged Audience- The number of people who have engaged with your pins
- Monthly total audience- The total number of people who have seen or engaged with your Pins in a 30 day window up to and including each day.
- Monthly engaged audience- The total number of people who have engaged with your Pins in a 30 day window up to and including each day.
- Monthly Views- The number of times your published Pins and Pins saved from your claimed domain or accounts were on screen in the last 30 days.
Get up to date Pinterest analytics information.
New Updates to Pinterest Analytics
Pinterest is continually rolling out new features and updates in their analytics that provides businesses with better insights and a more intuitive user experience. In 2023, some of the updates include improved data visualization, enhanced audience insights, and advanced conversion tracking capabilities, especially for advertisers. Some other new metrics introduced were conversion rate, average order value, and return on ad spend (ROAS). These updates make it easier for businesses to understand their performance and optimize their strategies accordingly.
5 Ways to Use Pinterest Analytics for Business Growth
Pinterest analytics offers several ways to enhance your marketing efforts. Here are some ways you can utilize Pinterest analytics to boost your marketing strategy:
- Content Marketing Strategy: Pinterest analytics provides a wealth of data that can drive informed decision-making about your content marketing and your marketing in general. By analyzing the data Pinterest provides, you can identify trends and optimize your content strategy. You can discover which topics, keywords, or visual styles are resonating the most with your audience. Use this information to create more of the content that performs well and aligns with your audience’s interests.
- Understanding your Audience Better: interest analytics provides insights into your audience demographics, interests, and behaviors. By understanding who your audience is and what they’re interested in, you can tailor your content to better meet their needs. You can also identify new audience segments to target based on the demographics and interests of your existing audience.
- Refine your Pinterest SEO strategy: Analytics provide data on the search terms that are driving impressions and clicks to your Pins. By analyzing these search terms, you can optimize your Pinterest SEO strategy. Identify popular keywords related to your business and incorporate them into your Pin descriptions, titles, and boards to increase your visibility and reach.
- Track website traffic and conversions: Pinterest analytics allows you to track the traffic and conversions driven from your Pins to your website. By setting up conversion tracking, you can measure the effectiveness of your Pinterest marketing efforts in generating leads and sales. This data helps you understand the impact of Pinterest on your overall marketing funnel and make data-driven decisions.
- Test and refine your advertising campaigns: If you’re running Pinterest ads, analytics is crucial for measuring the performance of your campaigns. Monitor key metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Use these insights to refine your targeting, ad creatives, and bidding strategies to optimize your ad campaigns and achieve better results.
Remember, Pinterest analytics is a powerful tool, but its true value lies in taking action based on the insights gained. Set a reminder monthly to review your analytics data, experiment with different strategies, and continuously optimize your approach to maximize your success on Pinterest.
By harnessing the data provided by Pinterest analytics, you can make informed decisions, refine your content strategy, and optimize your advertising campaigns. The key is to regularly analyze your metrics, adapt your approach based on the insights gained, and continuously experiment to find what resonates best with your audience.
For additional resources and guidance on Pinterest analytics, be sure to check out the Pinterest Business website and their comprehensive documentation on analytics features and best practices. Happy pinning and analyzing!
