Pinterest is a go-to platform for discovering new ideas, getting inspiration, and sharing content. As we enter 2024, it’s interesting to explore what the most popular Pinterest categories are expected to be. In this post, we’ll take a look at some of the most popular Pinterest categories for this year so you can create a Pinterest strategy for your business!
By knowing what the most popular categories on Pinterest are, businesses can create content within those niches to reach more of their target audience. You can create blog posts, videos and tailor your social media marketing after the main topics people are using to search on Pinterest! As you develop a Pinterest marketing strategy for 2024, it’s good to look at trends, seasonality and the fine tuned interests of your audience.
We firmly believe that Pinterest can be effective for more niches, but these are the top 10, the ones that are the perfect fit for Pinterest marketing!
1. Home Decor
Home decor is the most popular category on Pinterest, with over 23 billion pins and 682 million boards dedicated to this category. This category is particularly popular among millennial women, with over 70% of users being female and under the age of 40. From minimalist designs to bold colors and patterns, this category is sure to offer a range of ideas and inspiration for anyone looking to spruce up their living space.
What does this mean for businesses?
For home decor stores, brands and interior designers, having high quality “pinnable” images of all your products and services is key. Invest in good photography and video if you can. Use these beautiful photos to create eye catching pins. You should also fine tune your Pinterest keyword strategy to make sure you are targeting the right search terms with your boards and pins.
PS- Here are 5 Pinterest Marketing Tips for Interior Designers.
2. DIY and Crafts
DIY and crafts have always been popular categories on Pinterest with over 19 billion pins and 444 million boards dedicated to this category, and is expected to continue to grow in 2023. With more people looking for ways to be creative and express themselves, Pinterest users are sure to turn to the platform for inspiration and ideas.
What does this mean for businesses?
This category works especially well for content creators and bloggers. Post home decor DIY projects, crafting tutorials and a range of budget friendly content to entice people into your content. Follow trending home decor ideas and try to create a DIY version to make the most of the trend. Upcycling, repurposing and eco-friendly crafting ideas are always popular terms too. If your sell a product try and create DIY and craft projects which feature your product in use.
3. Food and Drink
According to Pinterest, food and drink is the third most popular category on the platform, with over 18 billion recipe ideas saved by users. The category is particularly popular among female users, with women making up 75% of all users who engage with food and drink content on Pinterest. In 2024, we can expect Pinterest users to turn to the platform for inspiration and ideas for their next meal. From vegan recipes to comfort food, this category is sure to offer a range of content for anyone looking to try something new in the kitchen.
What does this mean for businesses?
If you are a food or drink brand, this opens up a huge opportunity for you to reach more of your audience. Share recipes and cooking tips to showcase your products in use. You can also check the Pinterest Trends tool to see what food and drink ideas are trending and use it to inform your content marketing strategy.
4. Women’s Fashion
Women’s Fashion is the fourth most popular category on Pinterest, with over 13 billion pins and 438 million boards dedicated to this category. With new fashion trends emerging every season, Pinterest users turn to the platform for inspiration and ideas on what’s hot right now. From streetwear to formal wear, the fashion category on Pinterest offers a wide range of content for users to explore.
What does this mean for businesses?
Expect to see lots of content related to sustainable fashion, thrift store finds, and outfit ideas for all occasions and seasons. Keep an eye on Pinterest trends (especially their yearly Predictions!) to see how you can pin content around these trends to get more traction. Stay consistent in your Pinterest strategy to make sure you are hitting all the major fashion trends throughout the year!
5. Health and Wellness
Health and wellness is a growing category on Pinterest, with over 7 billion pins and 331 million boards dedicated to this category. The category is popular among both male and female users, and includes content related to fitness, nutrition, mental health, and more.
What does this mean for businesses?
Pinterest has specific guidelines and rules about content related to weight loss and dieting, businesses and individuals who are creating content related to weight loss on Pinterest should review the platform’s community guidelines to ensure that their content complies with the rules. After you’ve read through the guidelines, start researching key trends in this niche so you can create content around what this high volume category is looking for.
6. Beauty
Beauty is the sixth most popular category on Pinterest, with over 6 billion pins and 222 million boards dedicated to this category. Female users make up 97% of all users who engage with beauty content on Pinterest. From skincare routines to makeup tutorials, the beauty category on Pinterest has grown year on year. Expect to see lots of content related to clean beauty, natural skincare, and inclusive beauty trends.
What does this mean for businesses?
Create tutorials using your products and post them as Idea Pins and as static pins that lead to a blog post. Showcase before and afters if you have them with highly pinnable images and graphics. If you have beauty or skincare products make sure your product catalog is uploaded on Pinterest and that you apply to be in the Verified Merchant Program.
7. Travel
Travel is the seventh most popular category on Pinterest, with over 5 billion ideas saved. The category is also popular among female users, with women making up 60% of all users who engage with travel content on Pinterest. From exotic destinations to budget-friendly travel tips and road trips, this category opens up a lot of opportunity for travel bloggers, tourism brands and travel content.
What does this mean for businesses?
Travel is all about visuals, and Pinterest is a perfect platform for showcasing your destination in a visually appealing way. Create boards and Pins that feature high-quality photos and videos of your destination, as well as travel tips and inspiration. Use keywords related to each specific destination, popular travel categories, and activities to help users discover your content. Create travel guides and itineraries that are easy for people to save and glean from.
8. Parenting
The parenting category is huge on Pinterest, in fact 80% of US moms who use the internet are on Pinterest! Some popular topics in the parenting on Pinterest include baby and toddler activities, parenting hacks and tips, pregnancy and birth, nursery decor and organization, family meal planning and recipes, and educational activities for kids. This category on Pinterest attracts a diverse audience of parents, grandparents, caregivers, and educators looking for inspiration, advice, and resources to help them raise happy and healthy children.
What does this mean for businesses?
Visual content works best on Pinterest, so make sure you use colorful and bright imagery. Holidays and seasonal events like back-to-school, Halloween, and Christmas are popular themes in the parenting category on Pinterest. Businesses and bloggers can capitalize on these trends by creating seasonal content and promoting it on the platform.
9. Gardening
Gardening is the ninth most popular category on Pinterest, with over 2 billion pins and 122 million boards dedicated to this category. Popular topics include landscaping and garden design, vegetable gardening, houseplants and indoor gardening, DIY garden projects, gardening tips and garden crafts.
What does this mean for businesses?
Pins that feature high-quality images of plants, gardens, and landscapes tend to perform well. Infographics, step-by-step tutorials, and before-and-after photos can also be effective. Pay attention to seasonality too. For example, in the spring and summer, topics like outdoor gardening, planting tips, and landscaping ideas tend to be popular. In the fall and winter, indoor gardening, container gardening, and garden crafts may attract more engagement.
10. Weddings
Weddings is the tenth most popular category on Pinterest, with over 1 billion pins and 57 million boards dedicated to this category. Popular topics include wedding dresses and attire, wedding decor and themes, wedding photography, wedding planning and organization, and wedding food and drink.
What does this mean for businesses?
Pinterest is a visual platform for all categories, but especially for weddings. You will want to put out beautiful imagery for your pins and products to attract brides and grooms. You can also use your Pinterest account as a portfolio of your work and a place to inspire your clients. Post all your products or previous work with a tight keyword strategy to get the most traction from your pins.
If you fit in any of these categories and want to find out how you can use Pinterest to grow your business, we would love to connect! We can help with Pinterest Management, Pinterest Business Set-Up & Strategy and Pinterest Advertising!
