How to create a Pinterest sales funnel to improve conversions on Pinterest!
No matter what kind of business you own, you need to think about your customer journey. Studies show that someone has to see something seven times before they will buy it, so that means you need to find ways to connect with your customers not just once, but seven times! This is why having a marketing strategy is so important for any business. Marketing helps you rack up those touch points. If your marketing is effective it will help you connect and build relationships with your audience.
Today, we are talking about sales funnels, specifically Pinterest sales funnels. I think this is one of the most important parts of growing any business. How are you going to grow your audience and get them to convert?
It’s more than just asking the question, how do I get people to buy? It’s asking, “how do I get people READY to buy?”
What is a sales funnel?
A sales funnel represents the customer journey from initial awareness to making a purchase. It consists of several stages, including awareness, interest, consideration, and conversion. By guiding potential customers through these stages, businesses can nurture leads and increase the likelihood of conversion. Let’s break each section down:
Awareness: The “awareness” phase in a sales funnel is the initial stage where potential customers become aware of your brand, product, or service. It’s about capturing their attention and introducing them to what you have to offer. During this phase, businesses aim to create brand awareness through various marketing efforts, such as social media marketing, content marketing, search engine optimization, or targeted online campaigns, to attract a wider audience and generate interest in their offerings.
Interest: During this phase, prospects demonstrate an active interest in your brand, product, or service and seek more information. Businesses focus on providing content that answers their questions, engaging with potential customers through personalized interactions, and showcasing the unique benefits and features of their offerings to deepen the prospect’s interest and move them closer to the next stage of the sales funnel.
Consideration: The stage where potential customers actively evaluate and compare different options before making a purchasing decision. During this phase, prospects have shown a significant level of interest and are researching and analyzing the available choices. Businesses need to provide detailed information, address any concerns or objections, and offer social proof, such as testimonials or case studies, to help prospects make an informed decision and move them towards making the purchase.
Conversion: The ultimate goal of the entire process is conversions, where potential customers make a purchase. This phase marks the successful completion of the customer journey and the realization of the business’s objectives. It involves guiding prospects through a seamless and persuasive experience, removing any barriers to purchase, and providing incentives or calls to action that prompt them to make a transaction, whether it’s buying a product, subscribing to a service, or completing a desired action.
The Unique Power of a Pinterest Sales Funnel
Pinterest is first and foremost a visual search engine. Pinners use Pinterest when they are looking for an idea, product or inspiration for their next project. This allows you to reach your target audience right when they are searching for what you offer! Pinterest marketing generally falls in the Awareness and Interest phase. It is one of the best traffic drivers out there, and can help you drive your target audience to your blog or website. Use Pinterest to draw your audience in so they are ready to take the next step in your customer buying journey.
Step-by-Step Guide to Creating a Pinterest Sales Funnel
1 Optimize Your Pinterest Account: We have to have strong foundations if we are going to use Pinterest effectively. Make sure your Pinterest business account is set-up correctly, that your boards and descriptions are keyworded and that you have a good Pinterest SEO strategy to attract the right audience.
2 Make sure Your Website Converts: Pinterest can drive traffic to your blog or website, but what happens when a pinner arrives on your website? Is it easy for them to buy? To join your email list? Or understand what your offer? Your website should be fine tuned to your customer journey. When someone lands on any page on your website, they should full understand what you do and how they can take the next step.
3 Use Content to Drive Traffic: This is where a blog or social media marketing can really help move your audience through your funnel. Even if you don’t blog very often, having some sort of content on your website will really help attract more of your audience, and improve your Google SEO!
4 Capture Leads with Irresistible Lead Magnets: Offer valuable lead magnets such as exclusive content, guides, or discounts to capture email addresses. Think about your most frequently asked questions, your customer’s biggest concerns or something that will be attractive to your audience. Promote these lead magnets on Pinterest, directing users to dedicated landing pages where they can sign up. You can also include lead magnets in your blog posts to get even more subscribers.
5 Nurturing Leads with Email Marketing: Develop an effective email marketing strategy to nurture leads and guide them through the sales funnel. Email marketing is the Interest and Consideration phase! Create personalized and relevant email sequences that provide value, build trust, and promote your products or services. Every lead magnet should have an email sequence attached to it that will help people understand who you are and what you offer. Give value and stay consistent when nurturing your email list.
6 Retargeting and Remarketing on Pinterest: Utilize the Pinterest Tag to set up retargeting campaigns, reaching users who have shown interest in your brand. Design tailored pins and ads to remind and entice potential customers to revisit your website and complete their purchase.
7 Analyzing and Optimizing Your Funnel: Regularly analyze the performance of your pins, boards, and campaigns using Pinterest analytics and other tools. Monitor key metrics such as engagement, click-through rates, and conversions. Based on these insights, make data-driven decisions to optimize your sales funnel for improved results.
A Pinterest sales funnel can be a powerful tool to drive traffic, engage potential customers, and boost conversions. By following the steps outlined in this guide, you can create an effective Pinterest sales funnel that leverages the platform’s visual appeal and engaged user base. Embrace the unique potential of Pinterest and watch your business flourish!
