It’s no secret that we are in that in-between phase. The holidays are over, everyone has made (and possibly broken) their New Year’s resolutions and we are all waiting around for spring to arrive. But that doesn’t mean that your Pinterest business plan should stop! Pinterest users are planners and are already searching for the events in February and March and even into springtime. We have create a list of keywords that you may want to focus on in your strategy, depending on your niche.
How to use Pinterest Keywords
To make the most of trending keywords on Pinterest, think about what your audience is searching for and create content that fits those interests. Incorporate relevant keywords into your pin titles, descriptions, and board names to make your content easier to find. For example, if “DIY Valentine’s Day gifts” is popular, you could share a step-by-step tutorial or feature a product that ties into that theme. Be sure your pins are visually appealing and match the season’s vibe, as Pinterest users are drawn to creative and inspiring content. You can use Pinterest’s search bar or tools like Pinterest Trends to discover what’s gaining traction, then tailor your pins to those topics. By doing this, you’ll not only increase your reach but also attract the right audience to your business.
Super Bowl – February 9th
Yes, this is coming up fast, but there is still time to pin. That is the great thing about Pinterest – things go on the site in real time and are searchable right away. So, get to it if sports, parties, and decor are your niche.
- Superbowl party food ideas
- Superbowl food
- Football game outfit
- Superbowl party decorations
- Superbowl snacks
- Superbowl finger foods
- Football snacks
- Sporty outfits
Galentine’s Day – February 13th
Yes! You heard that right. If you aren’t familiar with Galentine’s Day, it happens the day before Valentine’s Day and is a way for the girls to get together no matter their relationship status. The celebration originated in the show Parks & Recreation, and it caught on because it’s such a fabulous idea! Below are some keywords you can utilize to attract those gal-entines. And don’t let the lack of apostrophes catch you off guard. It’s best to not use them in keywords.
- Galentines Day
- Galentines party
- Galentine gifts
- Galentines party food ideas
- Galentines brunch
- Galentines party decor
- Gifts for girls in their 20s
- Girlfriend gifts
Valentine’s Day – February 14th
Of course, the day meant for love is enormous for e-commerce as folks scour ideas for gifts, decor, and more as Valentine’s Day approaches. Focusing on red and pink pins also helps to catch the eye as people are searching for all things Valentine to celebrate the ones they adore.
- Valentine gifts
- Valentines gift for boyfriend
- Valentines Day decorations
- Valentines Day fashion
- Heart decorations
- Valentines Day gifts for him
March Madness – March 16th
March Madness is full of parties, gatherings and brackets and a great time to utilize Pinterest to help searchers find ideas.
- March Madness party ideas
- March Madness bulletin board
- March Madness bracket
- March Madness book tournament
- College basketball game outfit
- Basketball shirts
Black History Month
February is Black History Month, here are some ideas for keywords to use.
- Black History Month decor ideas
- Black History Month bulletin board
- Black History Month activities
- Inspiring quotes by Black leaders
- African American art and crafts
St. Patrick’s Day – March 17th
This annual event centers around all things green! Incorporating the color and theme of all things Irish is sure to help celebrate the big day. Take a peek at a few of the trending words to use.
- St. Patricks Day party ideas
- St. Patricks Day decorations
- St Patricks Day outfits
- St Patricks Day crafts
- Guinness beef stew
- Guinness chocolate cake
- Irish coffee
- Shamrock plant
- Green aesthetic
Other holidays of note – but not necessarily trending – are below. Using the holiday name and/or its corresponding keywords can be useful but may not cause a huge draw of traffic.
- President’s Day – Presidents Day crafts for preschoolers, Presidents Day craft
- Mardi Gras – Mardi Gras decorations, Mardi Gras party
Spring Trends
Although many events happen in February and March, don’t forget that pinners are planners and they are already thinking about spring. Below are some of the popular trending keywords on Pinterest for the spring, followed by a few trending categories and keywords.
Lifestyle & Wellness
Pinterest is a hub for goal setting and lifestyle hacks:
- Spring wellness tips
- Morning routine ideas
- Vision board inspiration
- Healthy meal prep for busy people
Travel
Travel is huge on Pinterest, especially for spring break:
- Scenic road trip routes
- Pinterest-worthy travel outfits
- Beach vacation essentials
- Spring camping hacks
Fashion
Pinterest users love outfit ideas and seasonal style guides:
- Spring fashion trends 2025
- Date night outfit ideas for February
- Layering tips for March weather
- St. Patrick’s Day outfit inspo
Home & DIY
Home decor and DIY are staples of Pinterest searches:
- DIY spring cleaning checklists
- Minimalist organizing tips
- Easter centerpiece ideas
- Backyard garden plans
Parenting & Kids
Parents look to Pinterest for crafts and educational activities:
- Spring break activities for kids
- Printable St. Patrick’s Day coloring pages
- DIY science projects
- Homeschool organization hacks
If you don’t know how quite to incorporate these words into your Pinterest strategy, check out this post on Where to Put Pinterest Keywords. Here are a few other helpful posts:
- Top Pinterest Categories for 2025
- How to Find Your Top 50 Pinterest Keywords
- How to use the Pinterest Trends Tool
