February and March are that awkward in-between season. The holidays are officially behind us, the motivation from New Year’s resolutions is fading, and spring still feels just out of reach. It’s tempting to slow down or put your Pinterest strategy on autopilot while you wait for the “busy season” to start.

But here’s the reality: this is exactly when Pinterest matters most.

Pinterest users are planners by nature. They’re not waiting for spring to arrive, they’re already searching for what comes next. From seasonal refreshes and spring events to outfits, recipes, and home updates, February and March are when people start saving ideas they’ll act on weeks (or even months) later.

That means the content you publish now is what shows up when decisions are made.

If you want your pins to be discovered in spring, your strategy has to start before spring. Keywords, boards, and fresh content published during this quieter window have time to gain traction, get indexed, and build momentum—without the pressure of competing with everyone else at peak season.

How to use Pinterest Keywords

To make the most of trending keywords on Pinterest, think about what your audience is searching for and create content that fits those interests. Incorporate relevant keywords into your pin titles, descriptions, and board names to make your content easier to find. For example, if “DIY Valentine’s Day gifts” is popular, you could share a step-by-step tutorial or feature a product that ties into that theme. Be sure your pins are visually appealing and match the season’s vibe, as Pinterest users are drawn to creative and inspiring content. You can use Pinterest’s search bar or tools like Pinterest Trends to discover what’s gaining traction, then tailor your pins to those topics. By doing this, you’ll not only increase your reach but also attract the right audience to your business.

Timing matters just as much as wording. Seasonal keywords should be used weeks or months before the season peaks, giving your content time to gain traction. Use tools like Pinterest search and Pinterest Trends to validate phrasing, then match your visuals to the intent behind the keyword—ideas should feel inspirational, while “how-to” searches should feel helpful and clear. When keywords, visuals, and timing align, Pinterest becomes a long-term traffic driver instead of a short-term experiment.

Pinterest Keywords

Super Bowl – February 8th

Yes, this is coming up fast, but there is still time to pin. That is the great thing about Pinterest – things go on the site in real time and are searchable right away. So, get to it if sports, parties, and decor are your niche.

  • Superbowl party food ideas
  • Superbowl food
  • Football game outfit
  • Superbowl party decorations
  • Superbowl snacks
  • Superbowl finger foods
  • Football snacks
  • Sporty outfits

Galentine’s Day – February 13th

Yes! You heard that right. If you aren’t familiar with Galentine’s Day, it happens the day before Valentine’s Day and is a way for the girls to get together no matter their relationship status. The celebration originated in the show Parks & Recreation, and it caught on because it’s such a fabulous idea! Below are some keywords you can utilize to attract those gal-entines. And don’t let the lack of apostrophes catch you off guard. It’s best to not use them in keywords.

  • Galentines Day
  • Galentines party
  • Galentine gifts
  • Galentines party food ideas
  • Galentines brunch
  • Galentines party decor
  • Gifts for girls in their 20s
  • Girlfriend gifts

Valentine’s Day – February 14th

Of course, the day meant for love is enormous for e-commerce as folks scour ideas for gifts, decor, and more as Valentine’s Day approaches. Focusing on red and pink pins also helps to catch the eye as people are searching for all things Valentine to celebrate the ones they adore.

  • Valentine gifts
  • Valentines gift for boyfriend
  • Valentines Day decorations
  • Valentines Day fashion
  • Heart decorations
  • Valentines Day gifts for him

March Madness – March 15th

March Madness is full of parties, gatherings and brackets and a great time to utilize Pinterest to help searchers find ideas.

  • March Madness party ideas
  • March Madness bulletin board
  • March Madness bracket
  • March Madness book tournament
  • College basketball game outfit
  • Basketball shirts

Black History Month

February is Black History Month, here are some ideas for keywords to use.

  • Black History Month decor ideas
  • Black History Month bulletin board
  • Black History Month activities
  • Inspiring quotes by Black leaders
  • African American art and crafts

St. Patrick’s Day – March 17th

This annual event centers around all things green! Incorporating the color and theme of all things Irish is sure to help celebrate the big day. Take a peek at a few of the trending words to use.

  • St. Patricks Day party ideas
  • St. Patricks Day decorations
  • St Patricks Day outfits
  • St Patricks Day crafts
  • Guinness beef stew
  • Guinness chocolate cake
  • Irish coffee
  • Shamrock plant
  • Green aesthetic

Other holidays of note – but not necessarily trending – are below. Using the holiday name and/or its corresponding keywords can be useful but may not cause a huge draw of traffic.

  • President’s Day – Presidents Day crafts for preschoolers, Presidents Day craft
  • Mardi Gras – Mardi Gras decorations, Mardi Gras party

Where to Put Pinterest Keywords

Spring Trends

Although many events happen in February and March, don’t forget that pinners are planners and they are already thinking about spring. Spring planning on Pinterest starts early—and the platform continues to reward creators and brands who are on top of trends and create value for pinners. Below are the key spring 2026 keyword categories, along with example search terms you can use to update your boards, pins, blog posts, and landing pages.

Nature-Inspired Living & Outdoor Lifestyle

Spring 2026 leans hard into calm, grounded living. Searches reflect a desire for nature, slower living, and spaces that feel restorative rather than performative. This category works especially well for home, lifestyle, wellness, and brand storytelling content.

Keywords to target:

  • wild garden ideas
  • spring garden inspiration
  • nature inspired spring décor
  • outdoor living space ideas
  • organic garden design
  • eco friendly spring home
  • backyard spring refresh
  • cottage garden spring
  • slow living spring ideas
  • spring outdoor entertaining

Food, Wellness & Gut-Health Focus

Pinterest users aren’t just looking for recipes—they’re searching with intent. Spring 2026 food trends skew functional, seasonal, and wellness-forward, especially around digestion, simplicity, and “reset” energy.

Keywords to target:

  • cabbage recipes
  • spring gut health meals
  • prebiotic foods spring
  • fermented foods recipes
  • spring detox meals
  • simple spring dinners
  • anti inflammatory spring recipes
  • seasonal spring produce recipes
  • healthy spring lunch ideas
  • spring meal prep ideas

Aesthetic & Visual Trend Searches

Pinterest remains a visual search engine first. These keywords perform well for inspiration-based pins, mood boards, fashion, beauty, interiors, and branding content. Think vibes, not instructions.

Keywords to target:

  • spring aesthetic 2026
  • cool blue aesthetic
  • poetcore aesthetic
  • celestial spring décor
  • maximalist spring style
  • soft surreal aesthetic
  • warm yellow aesthetic
  • romantic spring mood board
  • artistic spring color palette
  • dreamy spring visuals

Spring Fashion & Personal Style

Fashion searches for spring 2026 balance nostalgia with softness and individuality. Users are looking for wearable inspiration that feels thoughtful, not trend-chasing—perfect for evergreen content with seasonal relevance.

Keywords to target:

  • spring outfit ideas women
  • spring fashion trends 2026
  • poetcore outfits
  • lace spring outfit
  • warm yellow outfits
  • capsule wardrobe spring
  • romantic spring outfits
  • casual chic spring style
  • minimalist spring wardrobe
  • transitional spring outfits

Home, Decor & Seasonal Refresh

Spring is still prime “refresh” season on Pinterest. Searches focus on light updates, color shifts, and small changes that make a space feel new without a full renovation.

Keywords to target:

  • spring home refresh
  • spring mantel ideas
  • spring table setting ideas
  • floral spring décor
  • warm yellow home décor
  • spring front porch ideas
  • spring bedroom refresh
  • natural home styling spring
  • seasonal home updates
  • spring interior styling

Spring Events, Holidays & Celebrations

Pinterest users plan events far ahead of time, making this category especially powerful for early spring publishing. These keywords are ideal for guides, roundups, and product-based content.

Keywords to target:

  • Easter brunch ideas
  • Mother’s Day gift ideas 2026
  • spring party themes
  • spring baby shower ideas
  • spring wedding trends 2026
  • graduation party spring
  • spring hosting ideas
  • Easter table décor
  • Mother’s Day brunch inspiration
  • spring celebration ideas

If you don’t know how quite to incorporate these words into your Pinterest strategy, check out this post on Where to Put Pinterest Keywords. Here are a few other helpful posts:

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