So how much do Pinterest ads cost, really?
It’s a question I hear quite often as we speak with clients, and as a business owner, I get it, every penny needs to be working for your business. Knowing the Pinterest advertising cost is key as you plan your marketing strategy. I know you’re looking for the facts, so I am going to open with those and then go on to give more details about what types Pinterest ads and some tips for planning your Pinterest advertising campaign.
Here’s what you’ll find in this article:
- Why Pinterest Ads Work
- Pinterest Advertising Cost
- How much should you budget for your Pinterest Ads?
- How to Get Started With Pinterest Advertising
Why Pinterest Ads Work
Pinterest advertising is unique in that Pinterest is a search engine. Pinners are there to search and find products and things that inspire them. Instead of interrupting their scroll (like on Instagram) with your ad, pinners are actively looking for products and services to buy as they plan life’s big events. You can select specific keywords for your ads and have your ad come up for those searches, which means you are able to finely target your customers right in the decision phase.
- Pinterest ads are 2.3X more efficient per conversion than ads on social media.
- 2X higher return on ad spend for retail brands, compared to social media.
- Pinterest users are statistically more affluent, educated and eager to buy than on other platforms.
Pinterest Ads Cost:
So let’s get down to it, Pinterest advertising usually costs $2-$5 per 1,000 impressions and $0.10-$1.50 for engagement ads.
Pinterest Campaign Type Cost
As you develop your Pinterest marketing strategy, you may have different objectives or goals when it comes to your Pinterest advertising. You can choose from the following objectives for your ads: Awareness, Traffic, Conversions and Off-line Sales.
Let’s break it down a bit more.
- If you want build awareness or build your audience you can expect to pay between $2-$5 per conversion. This is for businesses that want to get more eyes on their product or service. This is great for growing reach and brand recognition as this type of ad gets as many people as possible to see your brand.
- If you want to get website traffic you can expect to pay $.10 to $1.50. If you want to get traffic to your website or product pages, then you will want to choose website traffic as your goal. These ads can yield amazing results and they are very cost effective!
- If you want to boost engagement you will pay between $.10 to $1.50. Do you want more people clicking on and saving your pin? Then boosting engagement is a great choice for you!
How much should you spend on your Pinterest ads?
Obviously there are some individual factors that comes into this question. How much can you afford? And what are your goals? But generally speaking small businesses are spending anywhere from $200-$1500 on Pinterest ad spend and another $600-$1500 on Pinterest ad management. As you get started, we recommend you do some testing before you put up the big bucks. Start with $10-$20 a day and make sure you hire a Pinterest Ad Manager to help you optimize your ads.
The great thing is that you can spend any amount on Pinterest ads, but just like most things you get what you pay for. The more you invest, generally the better results you’ll see, just make sure you have a good strategy!
How to Get Started with Your Pinterest Advertising
Before your start advertising your product or service on Pinterest, it’s important to make sure your account is set-up and optimized correctly and that you have a good strategy for selling on Pinterest. Taking time to get this right will make a big difference in the end. Remember, Pinterest is a search engine, so having your keywords everywhere is, well, KEY.
- Find Your Keywords. The best place to look is within Pinterest itself, here’s our guide for How to Find Your Pinterest Keywords and Where to Put Your Pinterest Keywords
- Make sure you have a Business Account. You’ll need a business account on Pinterest to run ads, it’s easy to change your personal account to a business account.
- Upload Your Products. To do Pinterest shopping ads your product catalog will need to be connected to Pinterest. You do this by adding a data source that connects with your website. It’s a bit of a technical process but your developer or web team should have no issues doing it. Here’s how to connect your catalog to Pinterest.
- Create beautiful ads. Pinterest is a highly visual platform. You want your ads to be visually appealing and to stand out. You also want to make sure they are the right size and shape for Pinterest, which is 1000 by 1500 pixels. This is why we have a graphic designer on our team, getting this step right is vital!
- You’re ready to build your first Pinterest campaign
If this sounds overwhelming, we would love to help you. We offer Pinterest Ad Management services and work with companies all over the world!