Let’s get right to it. If you’re marketing to women in 2020, Pinterest is a better use of your marketing budget than almost anywhere else.
Ready for a shocker: 83% of ALL American women use Pinterest.
Think about that! It’s insane. I have been doing social media marketing for almost 5 years and here’s what I know, it’s really hard to make it on Instagram and Facebook right now. It’s possible, but it’s hard. Instagram and Facebook users have ad fatigue and there are so many people vying for a place in the feed it’s getting harder and more expensive to reach your people. Now don’t get me wrong, I am not saying you should abandon other platforms, but I am saying you should be moving some of that budget into a place where the air is clear and where you can still stand out. Pinterest!
Here’s a little video with 5 of my favorite stats about why Pinterest is where it’s at:
There are so many stats proving this, but here are just 5 (of many!) reasons you should move your ad dollars to Pinterest.
1. Pinterest has a way better ROI.
As a small business owner, every dollar counts. ROI is something we obsess over, this is one of the main reasons I love Pinterest. It just works better for businesses. Did you know Pinterest is 4x more effective at generating sales than other digital platforms? Or that for every $1 spent on Pinterest ads, there was a $2 profit, higher than almost any other platform? If you’re all about the numbers (and I think most business owners are) then Pinterest has a proven track record of working and working well!
2. Pinterest users spend more.
The average Pinterest user makes over $75,000 a year. On Instagram, the most popular income bracket is under $30,000 a year. Studies also show that Pinterest users spend 30% more than Facebook users. Pinners tend to be women who are more educated and affluent with a desire to spend! Doesn’t that sound about perfect?!
3. Pinners are shoppers looking for things to buy.
On most platforms when your marketing comes into the feed, it’s an interruption. On Pinterest, it’s an answer to a question. Pinterest is a search and discovery platform, people are using it to FIND what they are looking for. In fact, 90% of weekly users use Pinterest to make purchase decisions.
4. You don’t have to compete with the big brands on Pinterest.
Do you ever feel overwhelmed by the bigger brands in your industry? Or the major corporations that have tens of thousands of dollars in ad budget? On Pinterest, 97% of Pinterest searches are NOT branded. This means people aren’t searching for “Burberry Handbags” they are searching for things like “Black leather handbag”, which gives you the opportunity to be in the mix alongside the giants in your industry. Followers are not very important on Pinterest, so just because you don’t have a huge following doesn’t mean you can’t reach your people!
5. Pinterest content lasts for years.
I have come across things I pinned years after I pinned them (like 6 years), those pins are still out there bringing traffic to my business, out there in the Pinter-verse working for my business all these years later. Most social media content has a shelf life of a couple of hours to a couple of days max, your pins can last months, even years! Not only that, but they don’t get less effective. If people are still clicking on them and pinning them, the pin will continue to bring you traffic!
So are you ready to hire a Pinterest manager? We would love to see how PinHouss can help your business. Check out our Services now!