Pinterest Trends 2024: 5 Big Tips to Boost Your Pinterest Marketing This Year
A new year, a new chance to grow your business. 2024 is shaping up to be an exciting year for Pinterest marketing. With some fresh and fabulous updates on the horizon, it’s time to give your Pinterest strategy a makeover for the new year. We’ve compiled a list of some of the best tips for optimizing your Pinterest marketing in 2024.
Let’s walk through Pinterest trends 2024 together and sprinkle in some actionable tips for YOUR business.
1. Embracing the Data Clean Room
One of the most significant changes in Pinterest marketing this year is the introduction of the Data Clean Room. With the digital world moving away from cookies, Pinterest has adapted by offering a secure environment for brands to store and analyze their data. The Data Clean Room is a response to the growing need for privacy-compliant data handling. It allows businesses to gain insights without compromising user privacy, ensuring that the data is used effectively and ethically.
Actionable Tip: Start collecting first-party data, like email sign-ups or survey responses, to get the most out of this feature.
2. Video, Video, Video
Now, let’s talk about the power of video on Pinterest. Video content has become a major player in the digital marketing arena, and Pinterest is no exception. From short clips showcasing your products in action to longer, narrative-driven pieces, video is a fantastic way to engage with your audience. If you are already creating Reels and Stories on Instagram, why not repurpose that content for Pinterest too? You will have to change the caption and do your keyword research, but much of what you’re using on Instagram can be used on Pinterest.
Actionable Tip: Start by creating short, engaging videos that highlight the features and benefits of your products. Use storytelling to connect with your audience and show your products in real-life situations.
3. Utilize Pinterest Trends and Predicts
Pinterest is giving us a crystal ball to see what’s trending. Use Pinterest Trends and Predicts to spot Pinterest trends 2024 in your niche. Search your niche regularly to make sure you are spotting those trending keywords before they take off. Trends vary widely every year and every season, so this is one of those things you really have to stay on top of to use Pinterest well.
Actionable Tip: Keep an eye on this tool and tailor your content to match these trends. If you’re a bakery, and “vegan desserts” are trending, why not show off your scrumptious vegan brownies?
4. Shopping API: E-commerce Made Easy
The Shopping API is a game-changer for online sellers. It links your product catalog directly to Pinterest, making shopping a breeze for your customers. Pinterest is continually adding features to serve ecommerce and online businesses, be sure you stay in the know and utilize everything they are putting out!
Actionable Tip: Regularly update your inventory on Pinterest. Make sure your hottest products are easy to find and buy.
5. Mastering Pinterest Ads in 2024
Pinterest ads have come a long way in the past two years. Pinterest ads offer a 2x higher return on ad spend with a 2.3x cheaper cost per conversion compared to other social media platforms. This is the year to dive into your Pinterest advertising campaigns and really give them a shot. Pinterest has introduced several new ad formats to serve a wide variety of businesses. These formats offer unique ways to showcase your products and tell your brand story, if you want help with setting these ads up, we would love to manage your Pinterest ads!
Actionable Tip: Experiment with different ad formats to see which resonates best with your audience. For instance, use Idea Ads to share a creative story about your brand, or AR Try Ons for a hands-on product demonstration.
Looking at the Bigger Picture
These Pinterest changes are part of a larger digital marketing wave. With more focus on video content and personalized customer experiences, it’s an exciting time to grow your business online.
Content Marketing: Your Secret Weapon
Content is still king. It’s all about creating engaging, valuable content for your audience.
Actionable Tip: Start a blog or a series of how-to guides related to your products. If you sell gardening supplies, how about a blog on “10 Easy Gardening Tips for Beginners”?
Experiment with AI
It’s all about AI right now! There are mixed reactions to what it means for our businesses and our world as a whole, but I think we all have to come to terms with the fact it’s here to stay. AI can be hugely beneficial for your marketing. It can help you personalize your customer service, create content, optimize email campaigns and so much more. If you’re not using AI, you are missing out on a great tool.
Actionable Tip: Experiment with AI tools to create product descriptions or answer common customer queries on your site.
There you have it – a friendly rundown of Pinterest’s exciting changes for 2024! For small business owners, these updates are not just about staying trendy; they’re about connecting more meaningfully with your customers and growing your business in creative ways. Jump in, experiment, and see how these tips can work for you. Happy Pinning!