Pinterest marketing for luxury brands requires a unique strategy, here’s how one of our high-end clients is growing on Pinterest!
Selling handcrafted home decor with a luxury price tag isn’t as simple as running ads and expecting quick sales. High-end buyers take time to decide, research their options, and look for products that align with their style and values. That’s why this high-end home decor brand took a strategic, long-term approach to Pinterest marketing—and the results speak for themselves.
In April 2023, this client had another agency running their Pinterest ad campaigns and their revenue was $13.43K. We took over in May of 2023 and have seen a consistent increase in Pinterest revenue overall. In February 2025, they had scaled to $46.8K!
This wasn’t luck—it was a data-driven, continually optimized strategy that included fine-tuned keyword targeting, ad optimization, and a scalable budget. Here’s how we made it happen.
The Challenge: Selling Luxury Home Decor on Pinterest
Unlike lower-priced home decor, luxury handcrafted pieces—often priced at $1,000 or more—require more than just visibility. They need brand trust, high-quality visuals, and a strategy that nurtures long purchase cycles. The good news is Pinterest is an ideal place to sell luxury goods. Pinterest users are intentional in their purchasing behavior, using the platform to plan, research, and save ideas for future purchases. For luxury brands, this means reaching buyers who are not just browsing but actively considering their next big investment.
Here’s why Pinterest is an ideal platform for selling high-end products:
- 70% of Pinterest’s luxury audience is under 35 years old, making it a prime space for reaching younger, high-income shoppers.
- Four out of five luxury shoppers on Pinterest are women, aligning with a key demographic for high-end home decor and fashion.
- One in three luxury shoppers on Pinterest earns over $100,000 per year, making them 35% more likely to reach a six-figure salary than luxury shoppers on other platforms.
- Three out of five luxury shoppers use Pinterest to research brands and products, making it the top platform for luxury inspiration.
- Pinterest users spend 87% more on luxury goods compared to users on other platforms.
- Pinterest shoppers are 27% more likely to buy premium products, proving that the platform attracts serious buyers, not just window shoppers.
With this highly engaged audience, Pinterest is an ideal place for high-end brands to showcase their products, build brand awareness, and drive meaningful sales.
When this client started, they were already seeing some Pinterest success, but their growth had plateaued. Their goals were to:
- Expand their reach to more high-intent luxury buyers
- Optimize their ads to focus on products that convert best
- Scale profitably while maintaining a strong return on ad spend (ROAS)
Since Pinterest is a platform where users plan and dream before they buy, we built a strategy that aligned with this behavior—warming up potential buyers, reinforcing the brand’s value, and making the decision process easier.
The Strategy: A Long-Term Pinterest Growth Plan
1. Building a Strong Keyword & Targeting Strategy
When marketing high-end products, you don’t want just any traffic—you want qualified traffic.
Instead of using broad terms like home decor or modern furniture, we focused on high-intent, luxury-driven search terms that aligned with the brand’s ideal buyers:
- Luxury home decor
- Handcrafted chandeliers
- Artisan lighting for modern interiors
- Custom high-end furniture
This ensured that the people clicking on the ads were already looking for premium, well-crafted pieces—not just casual browsers.
2. Continual Ad Optimization & Product Focus
Pinterest ads are not like Meta or Google ads, and a “set it and forget it” approach simply doesn’t work. Unfortunately, that’s exactly what their previous agency had done—letting the ads run continuously without optimization or strategic scaling. When our team took over, we took a hands-on approach, fine-tuning the strategy and actively managing performance. The impact was immediate. In our first month, we increased their Pinterest revenue from $13.43K to $26.64K—a dramatic turnaround that set the stage for even bigger growth.
Here’s what we did:
- Tested multiple ad creatives, from close-up product shots to lifestyle imagery, to determine what resonated best
- Analyzed performance daily, shifting budget toward top-performing products and audiences
- Refined targeting based on engagement trends, keeping only the most profitable segments
- Eliminated underperforming SKUs and focused ad spend on high-converting bestsellers
This constant optimization ensured the budget was always working efficiently.
3. Scaling the Budget Strategically
Instead of increasing ad spend blindly, we scaled methodically and profitably.
- Invested more into proven winners—once we had a strong-performing ad set, we gradually increased the budget
- Expanded to lookalike audiences, using Pinterest’s ability to find similar buyers based on engaged users
- Adjusted seasonally, capitalizing on key shopping periods when home decor sales tend to spike
This approach allowed us to grow without sacrificing profitability.
The Client’s Role: Converting Traffic into Sales
A key factor in this success was the client’s commitment to a full-funnel marketing strategy. We always remind our clients that Pinterest marketing should be just one part of a broader marketing plan. This client understood that optimizing other aspects of her business would make her ads even more effective. Here’s what she did:
- A well-optimized website with a seamless checkout process, trust-building content, and clear product descriptions made sure visitors followed through with purchases
- Luxury-level photography showcased craftsmanship and scale, helping justify the high price points
- Brand storytelling gave customers insight into the artistry behind each piece, building trust and connection
- Commitment to an organic strategy on both Pinterest and Instagram helped build customer touch points and reach a wider audience.
Because of this strong foundation, every dollar spent on Pinterest Ads had a higher chance of turning into revenue.
The Results: 250% Revenue Growth on Pinterest
From April 2023 to February 2025, this brand’s Pinterest revenue has skyrocketed. Every business has busy and less busy seasons, but we are proud of the progress this client has had in overall growth.
- April 2023: $13.43K revenue from Pinterest
- February 2025: $46.8K revenue from Pinterest
This long-term growth proves that Pinterest isn’t just for quick wins—it’s a powerful platform for sustained, scalable success.
Key Takeaways for Pinterest Marketing for Luxury Brands
If you’re marketing luxury or other premium products on Pinterest, here’s what you can learn from this success story:
- Be patient and play the long game—high-end buyers take time to decide, but a strong Pinterest presence can keep your brand top of mind
- Use hyper-targeted keywords—broad keywords bring in window shoppers, while luxury buyers search differently
- Constantly refine your ad strategy—test creative, shift budget, and optimize based on performance
- Scale smartly—increase spend where it’s profitable, not just across the board
- Make sure your website is ready to convert—if you’re selling high-end, your website should match that level of quality
Ready to Grow Your Pinterest Sales?
If you’re a high-end or luxury brand looking to increase sales and scale profitably on Pinterest, let’s chat!
