New year, new marketing. Here’s what you need to know about Pinterest marketing in 2025!
Pinterest has become one of the most powerful platforms for small businesses, offering unique opportunities to reach audiences who are actively searching for inspiration and ready to take action. Over the past few years, Pinterest has grown into a hub for e-commerce, with 537 million monthly active users worldwide and 80% of U.S. moms on the platform. But it’s not just for parents—Gen Z and millennials make up a large and growing percentage of the user base, making Pinterest a dynamic platform for reaching diverse audiences.
One of Pinterest’s biggest strengths is its ability to influence purchasing decisions. A staggering 85% of users say they visit the platform when starting a new project or making a purchase, and 97% of top searches on Pinterest are unbranded, meaning users are open to discovering new businesses. Unlike other social platforms that focus on entertainment or social connections, Pinterest is all about action—saving ideas, planning projects, and shopping.
For small businesses, this makes Pinterest a goldmine. Whether you’re selling products, services, or ideas, the platform connects you with users who are actively looking for solutions. And with the introduction of AI-powered tools, enhanced video capabilities, and a focus on shoppable content, Pinterest continues to evolve as a must-use platform for marketers.
As we head into 2025, staying on top of Pinterest’s latest trends can help you maximize your marketing efforts and reach your audience more effectively. Let’s explore the top five Pinterest trends shaping the platform this year and how they can impact your small business strategy.
1. AI Makes Everything Smarter (Including Ads!)
Pinterest’s AI is leveling up this year with it’s addition of Pinterest Performance+, making the platform feel even more personal. From customized home feeds to better search recommendations, AI is helping users discover exactly what they’re looking for—sometimes before they even know it themselves.
For small businesses, this is huge. With AI working behind the scenes, your pins (and ads) have a better chance of reaching the right people.
- For organic content: Use Pinterest’s keyword tools to optimize your pins and create content that speaks to your audience’s needs.
- For ads: Try Pinterest’s AI-enhanced targeting to ensure your ads get in front of people ready to take action. Read our full guide for Pinterest Performance+ to see how it can help your advertising efforts.
Pro tip: Regularly check your Pinterest analytics to see which content performs best and let AI guide your strategy.
2. Video Content is a Must-Have
If you’re not creating video content yet, 2025 is the year to start. Pinterest users love quick, engaging videos that teach, inspire, or entertain—and the platform is rewarding creators who lean into this format. Our clients are seeing the best traction overall on video pins.
- Try Idea Pins (Pinterest’s version of short-form video): They’re great for tutorials, product demos, or behind-the-scenes content.
- Don’t overthink it! A quick product unboxing or a simple “how-to” filmed on your phone can perform really well.
Videos also pair perfectly with Pinterest ads. A quick video ad showcasing your products in action can drive tons of clicks and sales.
3. Shoppable Pins Keep Getting Better
Pinterest is already a shopper’s paradise, but 2025 takes things up a notch. New features like enhanced product tagging and integrated checkout options make it even easier for users to shop directly from your pins.
Here’s how to make the most of it:
- Update your product pins with clear titles, descriptions, and pricing.
- Use Pinterest’s product catalog feature to make your entire inventory shoppable.
- Test out Shopping Ads to reach buyers who are already searching for products like yours.
This trend is perfect for small businesses that want to meet their customers where they’re already shopping.
4. Real-Time Trends = Real Opportunities
Pinterest’s Trends tool is better than ever, giving you real-time insights into what’s hot on the platform each season. This is a game-changer for creating timely and relevant content. You can have Pinterest predict the trends in your niche to help you figure out what content to create.
For example, if “DIY holiday decor” is trending, you can quickly create pins or ads that tie into that theme. It’s all about being in the right place at the right time.
- Use trending keywords in your pin titles and descriptions.
- Plan ahead for seasonal spikes (Pinterest users start holiday shopping as early as July!).
- Experiment with ads targeting specific trends to reach users while they’re searching.
5. Collaboration is on the Rise
Pinterest isn’t just about individual inspiration anymore—it’s about connection. Features like shared boards, creator partnerships, and expanded community tools make it easier than ever to engage with your audience.
Small businesses can use this to build relationships and boost visibility.
- Partner with creators or influencers in your niche to reach new audiences.
- Use shared boards to involve your customers—think mood boards or product wish lists.
- Incorporate interactive Idea Pins to start conversations or collect feedback.
If you’re running Pinterest ads, try collaborating with creators to craft authentic, high-performing ad content.
What These Trends Mean for Your Business
Pinterest in 2025 is all about smarter tools, engaging content, and seamless shopping experiences. Whether you’re pinning organically, running ads, or both, the opportunities to grow your business are endless.
And if Pinterest ads feel like uncharted territory, don’t worry—we’re here to help. At PinHouss, we specialize in Pinterest Ad Management, Organic Management, and Account Setup & Strategy. Let’s chat about how we can help your small business thrive on Pinterest this year!
Ready to get started? Drop us a message and let’s make 2025 your best Pinterest year yet.
