On Pinterest, keywords are everything. Having a solid keyword Pinterest strategy can make or break your overall success on the platform. One of the ways to keep your keywords fresh and relevent is to pay close attention to trends and seasons. With the seasonal change, come new holidays, new activities and needs for the Pinterest user, this opens up a whole new bath of keyword opportunities.
While you will likely have some foundational Pinterest keywords that are always relevent to your brand, it’s important to vary your keyword list with seasonal and trending ones every few months. You can use the Pinterest Trends Tool to see what’s trending on Pinterest each week and month. Pinterest trends are generally a few months ahead of the curve, so you will also want to start using your seasonal keywords before the season actually starts. For example, we start using holiday keywords in September and October. So in short, plan ahead!
In today’s blog post we are breaking down the top 75 Pinterest keywords for Spring and Summer 2024. We compiled this list based on Pinterest trends for this year, user interests and using a Pinterest keyword tool.
Importance of Keywords on Pinterest:
Keywords play a crucial role in Pinterest marketing, as they help users discover relevant content and drive traffic to your pins and boards. By strategically incorporating popular keywords into your pins, board titles, and descriptions, you can increase your visibility in search results and attract more clicks and saves. Additionally, leveraging seasonal keywords allows you to capitalize on trending topics and tap into the interests of Pinterest users during specific times of the year.
Where to Put Your Keywords on Pinterest:
- Pin Titles: Craft descriptive and keyword-rich titles for your pins that clearly convey the content and appeal to users’ search queries.
- Pin Descriptions: Write detailed pin descriptions that include relevant keywords and provide additional context or information about the content.
- Board Titles: Optimize your board titles with keywords related to the theme or topic of the board to improve its discoverability.
- Board Descriptions: Use board descriptions to further reinforce your chosen keywords and provide context for users browsing your profile.
- Hashtags: Incorporate relevant hashtags into your pin descriptions to increase their visibility in hashtag search results.
Integrating Seasonal Keywords into Your Content Strategy:
- Keyword Research: Start by conducting keyword research to identify popular and relevant keywords for your niche or industry. Use tools like the Pinterest Keyword Tool to discover trending keywords and phrases related to spring and summer themes, such as holidays, outdoor activities, fashion trends, and seasonal recipes.
- Create Seasonal Content: Develop content tailored to spring and summer themes, incorporating keywords into your blog posts, video content and pin titles, descriptions, and imagery. From “Easter brunch recipes” to “beach vacation packing tips,” align your content with the interests and needs of Pinterest users during the spring and summer months.
- Stay Up-to-Date with Trends: Keep an eye on trending topics and seasonal trends on Pinterest to stay ahead of the curve. Monitor popular keywords and incorporate them into your content strategy to capitalize on the latest trends and maximize your reach.
- Optimize Existing Content: Review your existing content (old blog posts, etc) and pin anything that’s relevent to the spring and summer months using your top keywords. Update pin titles, descriptions, and hashtags as needed to improve their visibility and engagement.
Top 100 + Keywords Pinterest for Spring and Summer:
Fashion and Style:
- Spring fashion trends
- Spring outfit
- Summer outfit
- Graduation dress
- Going out outfits
- Crochet swimsuits
- Western spring outfits
- Summer outfit ideas
- Wedding guest attire
- Beach wedding decor
- Summer festival outfits
- Black jeans outfit spring
- Cowgirl summer
- Linen pants outfit
- Baddie concert outfits
- Bridgerton outfits
- School trip outfits
- Linen vest outfit
Food and Drink:
- Mother’s Day recipes
- Father’s Day recipes
- BBQ recipes
- Summer cocktail recipes
- Picnic food ideas
- Mothers day cookies
- Summer salad recipes
- Mother’s Day cupcakes
- Mexican fruit table ideas
- Mother’s Day cake ideas
- Easy camping food ideas
- Easy summer dinners
- Cookout side dishes
- Soul food plates
- Graduation cakes
- Mexican antojitos
- Summer grilling recipes
- Light summer dinner recipes
Home Decor and Entertaining:
- Memorial Day party ideas
- Graduation party decorations
- Fourth of July decorations
- DIY outdoor projects
- Backyard BBQ decorations
- Whimsical decor
- Small camper interior ideas
- back patio ideas on a budget
- Cheap outdoor kitchen ideas
- Rectangle patio layout ideas
- Outdoor Gazebo ideas
- Driveway entry landscaping
- Modern cozy bedroom neutral
- Center piece for dining table
- Dorm inspo cozy
Outdoor Activities and Travel:
- Gardening ideas
- Small garden layout
- DIY duck enclosure ideas
- Fire pit garden
- Chicken coop and garden layout
- Solar fountains outdoor diy
- Best plants around the pool
- Bushes in front of house
- Black mulch landscaping
- Camping essentials checklist
- Outdoor wedding inspiration
- Vacation destination ideas
- Road trip planning tips
- Potted flowers for patio
- Homesteading garden layout
- Garden borders
- Outdoor patio roof ideas
Beauty and Wellness:
- Summer hair care tips
- Summer skincare routine
- Sustainable living tips
- Summer fitness motivation
- Summer wellness tips
- Spring nails
- Prom hairstyles
- Summer Nails
- Spring nail sets
- Graduation nails
- Braids in the front natural hair
- Nail colors that make you look tan
- Western hair color
Seasonal Celebrations:
- Mother’s Day gifts
- Mother’s Day crafts for kids
- Mothers Day photoshoot
- Mother’s Day baskets
- Fourth of July decorations
- 4th of July desserts
- 4th of July party ideas
- Easter decorations
- Graduation party decor
- Father’s Day recipes
- Father’s Day crafts
- First Father’s Day gifts
- Father’s Day crafts
- Memorial day decorations
- Memorial day crafts
- Memorial day wreaths
Beach and Summer Vacations:
- Beach vacation packing list
- Tropical vacation inspiration
- Summer travel essentials
- Beach house decor
- Poolside party decorations
- Summer bucket list
- New york city outfits summer
- Best family tent
- Beach checklist
- Solo beach pics
- Camping list
- Summer to do list
- Summer bucket list 2024
- Cruise ship outfits
Reading and Entertainment:
- Summer reading list
- Outdoor workout routines
- Summer bucket list
- Summer party themes
- Summer date night ideas
Family Activities:
- Family vacation planning
- DIY backyard games
- Summer party themes
- Outdoor adventure activities
- Picnic food ideas
DIY and Crafts:
- DIY outdoor projects
- DIY home decor projects
- Outdoor wedding inspiration
- Backyard BBQ decorations
- Al fresco dining ideas
- Small clay projects
- Clay beads ideas
- Summer crafts for teens
- Summer string bracelet
Health and Wellness:
- Summer hair care tips
- Summer fitness motivation
- Summer wellness tips
- Gardening ideas
- Sustainable living tips
- Dandelion salve
- Ozempic diet
- Self lymph drainage massage
- Cold sore remedies
- Allergy relief
- Flexibility exercises
Leveraging seasonal keywords is essential for maximizing your visibility and engagement on Pinterest during the spring and summer months. By incorporating popular keywords into your pins, boards, and overall content strategy, you can attract more traffic, increase your reach, and connect with users searching for inspiration and ideas related to the warmer seasons. So, don’t miss out on the opportunity to elevate your Pinterest marketing strategy with these top keywords for spring and summer!
If you want help finding your keywords or developing a Pinterest marketing strategy for your business, that’s what we do all day every day! Schedule a free Discovery Call to see how we can help your business find a bigger customer base on Pinterest!
