Every December Pinterest releases Pinterest Predicts, a look at the trends that will shape the coming year. Unlike traditional trend reports that rely on expert opinions, Pinterest Predicts is based on billions of searches, saves, and planning behaviors happening across the platform. Pinterest identifies trends only when they show sustained growth, repeating patterns, and rising interest over time. Their accuracy rate is consistently strong, which makes this one of the most valuable forecasting tools available to Pinterest trends for small businesses. This isn’t a trend report based on gut instinct. Pinterest uses year-over-year search growth, visual pattern analysis, and predictive modeling to identify the 21 trends that are accelerating fastest to improve your Pinterest marketing strategy.
This year’s theme is clear.
People are tired. They’re overstimulated. They’re craving comfort, authenticity, and optimism.
According to Pinterest, trends today are moving 4.4 times faster than they did seven years ago. That rate of acceleration doesn’t just create excitement. It creates trend fatigue. Pinterest found that:
- 55% of global respondents say comfort is a top emotional need in daily life.
- 42% only participate in trends that actually suit them.
- Most people can’t picture a future beyond 24 months, shifting their focus to grounded optimism and present-tense joy.
Pinterest Predicts 2026 is a response to this cultural moment. It’s a mix of nostalgia, personal expression, and curated individuality.
Why do Trends Matter to Business Owners?
At PinHouss, we rely on Pinterest marketing trends 2026 as a tool for guiding our client strategies because it gives us an early, data-backed view of what audiences will be searching for long before they’re ready to purchase. These insights help us refine keyword strategies, plan out monthly content themes, and design pins that feel timely, intentional, and aligned with where interest is headed. We use the trends to position our clients ahead of the curve so their content shows up naturally as users begin planning and saving ideas.
For small businesses, these trends offer the same opportunity. Understanding what is rising on Pinterest allows you to reach customers earlier in their decision-making process, choose keywords and visuals that resonate, and align your products with the moments people are most open to discovering something new. When your content reflects real, emerging search behavior, your pins gain visibility long before competitors are even aware a trend is taking shape.
Below is a category-by-category breakdown of what the trends are in each category.
What This Post Covers:
This guide breaks down the official Pinterest Predicts 2026 Trends report and explains:
- How Pinterest identifies emerging trends
- What the 2026 trends reveal about consumer behavior
- Category-by-category breakdowns for home decor, beauty, fashion, food, lifestyle, health, and travel
- The exact search keywords rising in each trend
- How PinHouss uses these insights to guide client strategy
- How small businesses can use Pinterest Predicts to improve keyword strategy, content planning, and overall Pinterest performance
Home Decor Trends for 2026
Pinterest’s home trends reflect a shift away from clean minimalism toward expressive, nostalgic, and boldly personal spaces. Search increases show that people want their homes to feel like emotional safe havens.
FunHaus
Circus-inspired maximalism with sculptural silhouettes and playful geometry.
Keyword increases:
- striped ceiling +40%
- circus nursery +50%
- circus interior +130%
- circus art +35%
- vintage circus aesthetic +70%
What this means for small businesses: Home decor brands can build collections around whimsical pieces, sculptural lamps, or striped textiles. Pinterest boards titled “FunHaus Kids Rooms” or “Circus Interiors for Adults” will capture organic search traffic.
Afrohemian Decor
A fusion of African and bohemian style driven by Boomers and Gen X.
Keyword increases:
- afrobohemian home decor +220%
- adire fabric +130%
- motif berbere +210%
- bamboo beaded curtains +60%
- Ethiopian art +50%
- rattan accent chair +50%
Small business takeaway: If you sell decor, textiles, or vintage pieces, create pins featuring patterns, warm palettes, and global-craft details. Use the rising keywords directly in your descriptions.
Neo Deco
Art Deco, but modernized and more editorial.
Keyword increases:
- pendant lamp +40%
- red marble bathroom +80%
- antique bar cart +100%
- brass aesthetic +35%
- leather banquette +35%
Small business takeaway: Design services, home retailers, and furniture makers can build trend-specific landing pages and Pinterest boards. Neo Deco is perfect for polished, high-end visuals that convert.
Extra Celestial
Futuristic, opalescent, softly sci-fi.
Keyword increases:
- alien core aesthetic +80%
- opalescent +115%
- futuristic truck +60%
- alien inspired makeup +140%
- soft dewy makeup +115%
Small business takeaway: Though it spans beauty and fashion as well, the home version leans into iridescent surfaces, holographic textures, and chrome details.
Hair and Beauty Trends for 2026
Beauty becomes tactile, expressive, and deeply individual in 2026. Pinterest’s data shows strong demand for asymmetry, playful textures, and nostalgic glamour.
Gimme Gummy
Tactile textures, bouncy finishes, and ASMR beauty moments.
Keyword increases:
- gummy bears aesthetic +50%
- yokan +60%
- agar agar +35%
- jelly blush +130%
- jelly candy aesthetic +100%
Small business application: This is all about fun and color, think “jelly blush tutorials” or pins showing rubberized nails. Brands with skincare or color cosmetics can lean into bouncy textures and sensory language.
Glitchy Glam
An intentional break from symmetry and perfection.
Keyword increases:
- eccentric makeup +100%
- weird makeup looks +115%
- nails with different colors on each hand +125%
- asymmetrical lob +85%
- avant garde makeup editorial +270%
Small business application: Create content that embraces imperfection and reflects individuality. This is ideal for organic engagement because it’s creative, not polished.
Laced Up
Lace becomes an aesthetic language across beauty, fashion, and accessories.
Keyword increases:
- lace nails +215%
- lace belt +55%
- lace bandana +150%
- lace doily +105%
- lace makeup +120%
Vamp Romantic
A moody, gothic glamour with cinematic influence.
Keyword increases:
- vampire haircut +40%
- dark romantic makeup +160%
- carmilla aesthetic +60%
- vampire beauty +90%
- gothic coffin nails +180%
Scent Stacking
Layering your favorite scents instead of sticking with just one gives a personalized take on the traditional scent scene,
Keyword increases:
- niche perfume collection +500%
- perfume layering combinations +125%
- signature scent +45%
- scent layering +75%
- perfume notes +80%
Small business application: Fragrance brands, boutiques, and lifestyle creators can build “how to build your signature scent” content that matches this trend.
Fashion and Accessories Trends for 2026
Pinterest fashion leans into nostalgia, narrative, and bold self-expression.
Glamoratti
Maximalist 80s luxury. Think tailored suits, shoulder pads and chunky, bold accessories.
Keyword increases:
- chunky belt +65%
- baggy suit +90%
- high collar jacket +60%
- gold cuff +50%
- 80s luxury +225%
Poetcore
A literary, cozy, curated aesthetic featuring everything oversized and academic.
Keyword increases:
- the poet aesthetic +175%
- poet core +75%
- cape outfit +65%
- satchel bags aesthetic +85%
- tie accessories +85%
Khaki Coded
Utility wear gets its moment with all things khaki. Think stylish paleontologist with pleated trousers, utility shirts and field jackets.
Keyword increases:
- pleated trousers +30%
- utility shirt +45%
- field jacket outfit men +65%
- paleontologist aesthetic +35%
- brown linen shirt +100%
Brooched
Vintage brooches and heirloom jewelry worn in new ways.
Keyword increases:
- brooch for men suit +90%
- maximalist accessories +105%
- heirloom jewelry +45%
- lapel shirt +95%
- brooch aesthetic +110%
Wilderkind
Soft, delicate nature-inspired fashion featuring animal patterns and textures. 
Keyword increases:
- bug jewelry +60%
- deer aesthetic +55%
- dragonfly nails +145%
- flower outfit men +105%
- animal inspired outfits +90%
Food Trends for 2026
Comfort food reigns. Pinterest calls it “reclamation” instead of nostalgia. People are fusing the past with the present.
Cabbage Crush
Cabbage becomes the new cauliflower.
Keyword increases:
- sautéed bok choy +35%
- cabbage dumplings +110%
- golumpki soup +95%
- cabbage alfredo +45%
- fermented cabbage +35%
Small business takeaway: Recipe creators, restaurants, and packaged food brands can ride this wave with content featuring cabbage-forward meals or fusion dishes.
Lifestyle Trends for 2026
People are craving analog rituals and intentionally slow experiences.
Pen Pals
A renaissance of handwritten letters and stationery.
Keyword increases:
- cute stamps +105%
- penpal letters +35%
- hand written letters +45%
- penpal ideas +90%
- snail mail gifts +110%
Opera Aesthetic
Dramatic, luxurious gatherings inspired by vintage theater.
Keyword increases:
- opera theatre +35%
- midnight masquerade +95%
- wedding ceiling draping +40%
- opera outfits +55%
- masquerade decor +40%
Health and Emotional Comfort Trends
While Pinterest doesn’t label a specific “health” category, emotional wellbeing is central to the 2026 report.
Key emotional and behavioral insights:
- 55% prioritize comfort
- 52% rewatch classic TV for nostalgia
- Nearly 4 in 10 cook traditional comfort foods
- Grounded optimism replaces long-term planning
Business Takeaway: Businesses offering wellness products, journaling tools, cozy home goods, or stress-reducing routines can build high-performing pins around these emotional drivers.
Travel Trends for 2026
Travel shifts toward escapism, atmosphere, and adrenaline.
Mystic Outlands
Fairytale-style, misty, mysterious landscapes. Think enchanting forests in the Scottish highlands or dark and moody bamboo forests.
Keyword increases:
- scotland highlands aesthetic +465%
- faroe islands aesthetic +95%
- bolivia salar de uyuni +70%
- arashiyama bamboo forest +50%
- ethereal places +45%
Darecations
Thrill-seeking over beach lounging.
Keyword increases:
- auto racing events +85%
- river rafting +35%
- adrenaline rush aesthetic +50%
- adventure tourism +75%
- football tournament +50%
Why Pinterest Marketers Should Care
Pinterest Predicts is not a theoretical report. These are search behaviors that are already accelerating, and they tell you where your customers are headed months before they start buying.
If you market on Pinterest, here is why these trends matter:
- You can optimize your Pinterest SEO 2026 and keyword strategy based on real YOY growth data.
- You can create boards and content that match rising search intent, increasing organic reach.
- You can design products, hooks, and visuals that feel culturally relevant without chasing fads.
- You can reach customers earlier in the planning funnel, where Pinterest is strongest.
This is how small businesses win on Pinterest: by being early, relevant, and deeply aligned with what people are truly seeking.
Need help with a solid strategy that will drive impactful results in your business? We would love to help! Schedule a free discovery call now!
