Pinterest continues to be one of the most powerful platforms for discovering ideas, planning purchases, and finding inspiration long before people are ready to buy. At PinHouss, we work with brands and creators across many industries, and one thing is always clear. Pinterest users come to the platform with intention.
As we move into 2026, we think it’s important to stay on top of what’s happening on Pinterest so you can reach your audience in more effective ways. Pinners are saving ideas, researching products, and building plans for future projects, seasons, and purchases. From home design and fashion to recipes and travel planning, users use Pinterest as a planning tool, not just a social platform. This is a very important distinction as you think about how Pinterest can impact your marketing efforts.
In this post, we are sharing the top 10 most popular Pinterest categories for 2026 and what they mean for your business and marketing strategy. Of course people use Pinterest for a variety of industries, but these are the top ones based on data.
As you develop your Pinterest strategy for 2026, it is important to think about search behavior, seasonality, trends and the smaller niche interests within each category. These details are often what separate pins that perform from pins that disappear.
While Pinterest can work for almost any industry, these ten categories consistently offer some of the biggest opportunities for growth, traffic, and conversions.
Let’s dive in.
1. Home Decor & Interior Design
Home decor continues to be the strongest category on Pinterest, and in 2026, it shows no signs of slowing down. Users are actively searching for ideas around cozy spaces, bold color palettes, layered textures, personalized design, and functional layouts.
We are seeing especially strong interest in:
- Small space solutions
- Warm, lived-in interiors
- Statement lighting and accents
- Sustainable and vintage-inspired decor
- Outdoor living spaces
What this means for businesses:
Pinners turn to Pinterest when they want to be inspired, so if you are in home decor, furniture, lighting, or interior design, Pinterest should be a core part of your marketing strategy. High-quality photography and video are essential. Pins that show products in real homes, styled spaces, and before-and-after transformations tend to perform best. Strong keyword research and consistent pinning in this category can lead to traffic and sales for years.
PS- Here are 5 Pinterest Marketing Tips for Interior Designers.
2. DIY and Crafts
DIY and crafting continue to thrive on Pinterest because users come to the platform looking for projects they can actually try. In 2026, we are seeing growth in simple, approachable projects that fit into busy lifestyles.
Popular themes include:
- Budget-friendly home projects
- Seasonal crafts
- Upcycling and repurposing
- Organization projects
- Printable and digital crafts
What this means for businesses:
This category works especially well for bloggers, educators, creators, and product-based brands. Tutorials, step-by-step visuals, and short-form video perform very well. If your product can be used in a project, show it in action. Pinterest users love seeing how something works before they buy.
3. Food, Drink & Entertaining
Food remains one of the most searched categories on Pinterest. In 2026, users are focused on practical, repeatable meals along with fun ideas for entertaining.
We are seeing strong interest in:
- Quick weeknight meals
- High-protein and balanced recipes
- Meal prep
- Party and hosting ideas
- Seasonal recipes
- Dietary restriction meals
What this means for businesses:
Food content performs best when it is visually clear and easy to follow. Pins with clean photos, simple overlays, and direct links to full recipes tend to get saved more often. Short form video is also very effective in this category. If you are creating Tik Toks or Instagram Reels for your content, repurpose them for Pinterest linked to your website.
Brands can stand out by showing how their products fit into everyday cooking, not just special occasions.
4. Women’s Fashion
Women’s Fashion is the fourth most popular category on Pinterest, with over 13 billion pins and 438 million boards dedicated to this category. With new fashion trends emerging every season, Pinterest users turn to the platform for inspiration and ideas on what’s hot right now. From streetwear to formal wear, the fashion category on Pinterest offers a wide range of content for users to explore.
Top trends include:
- Capsule wardrobes
- Elevated basics
- Thrifted and vintage styling
- Work-from-anywhere outfits
- Seasonal lookbooks
What does this mean for businesses?
Fashion brands and creators should focus on styling ideas, outfit formulas, and seasonal content. Pins that show multiple ways to wear one item tend to perform very well. Help your audience stay ahead of the curve, but creating content around fashion trends for each season. Pinterest makes this easy with it’s Trends Tool!
5. Health and Wellness
Health and wellness is a growing category on Pinterest, with over 7 billion pins and 331 million boards dedicated to this category. The category is popular among both male and female users, and includes content related to fitness, nutrition, mental health, and more.
Popular topics include:
- Walking workouts and low-impact fitness
- Morning and evening routines
- Stress management
- Sleep support
- Holistic wellness
What this means for businesses:
Pinterest favors positive, supportive content in this space. Educational pins, routine guides, and resource-based content tend to perform better than overly promotional posts.
Pinterest has specific guidelines and rules about content related to weight loss and dieting, businesses and individuals who are creating content related to weight loss on Pinterest should review the platform’s community guidelines to ensure that their content complies with the rules. After you’ve read through the guidelines, start researching key trends in this niche so you can create content around what this high volume category is looking for.
6. Beauty
Beauty is the sixth most popular category on Pinterest, with over 6 billion pins and 222 million boards dedicated to this category. Female users make up 97% of all users who engage with beauty content on Pinterest. From skincare routines to makeup tutorials, the beauty category on Pinterest has grown year on year. Expect to see lots of content related to clean beauty, natural skincare, and inclusive beauty trends.
In 2026, users are focused on:
- Skin barrier care
- Simple routines
- Mature skin content
- Ingredient education
- At-home treatments
What this means for businesses:
Tutorials and demonstrations are the best performers for this category. Pins that show how products are used, what results look like, and how routines fit into daily life tend to convert better. User generated content can also be extremely effective in this niche, work with influencers to inspire your audience.
If you sell physical products, make sure your catalog is connected to Pinterest for shopping visibility.
7. Travel
Travel is the seventh most popular category on Pinterest, with over 5 billion ideas saved. The category is also popular among female users, with women making up 60% of all users who engage with travel content on Pinterest. From exotic destinations to budget-friendly travel tips and road trips, this category opens up a lot of opportunity for travel bloggers, tourism brands and travel content.
Trending topics include:
- Family-friendly trips
- Road trips
- Small-town travel
- Budget planning
- Seasonal itineraries
What does this mean for businesses?
Travel is all about visuals, and Pinterest is a perfect platform for showcasing your destination in a visually appealing way. Create boards and Pins that feature high-quality photos and videos of your destination, as well as travel tips, packing lists, itineraries and inspiration. Use keywords related to each specific destination, popular travel categories, and activities to help users discover your content. Create travel guides and itineraries that are easy for people to save and glean from.
8. Parenting, Family & Education
The parenting category is huge on Pinterest, in fact 80% of US moms who use the internet are on Pinterest! Some popular topics in the parenting on Pinterest include baby and toddler activities, parenting hacks and tips, pregnancy and birth, nursery decor and organization, family meal planning and recipes, and educational activities for kids. This category on Pinterest attracts a diverse audience of parents, grandparents, caregivers, and educators looking for inspiration, advice, and resources to help them raise happy and healthy children.
Strong areas include:
- Educational activities
- Homeschool tips and activities
- Screen-free ideas
- Family routines
- Holiday planning
- Organization systems
What does this mean for businesses?
Visual content works best on Pinterest, so make sure you use colorful and bright imagery. Holidays and seasonal events like back-to-school, Halloween, and Christmas are popular themes in the parenting category on Pinterest. Businesses and bloggers can capitalize on these trends by creating seasonal content and promoting it on the platform.
9. Gardening
Gardening is the ninth most popular category on Pinterest, with over 2 billion pins and 122 million boards dedicated to this category. Popular topics include landscaping and garden design, vegetable gardening, houseplants and indoor gardening, DIY garden projects, gardening tips and garden crafts.
Popular searches include:
- Raised beds
- Low-maintenance landscaping
- Indoor plants
- Pollinator gardens
- Patio and backyard setups
What does this mean for businesses?
Pins that feature high-quality images of plants, gardens, and landscapes tend to perform well. Infographics, step-by-step tutorials, and before-and-after photos can also be effective. Pay attention to seasonality too. For example, in the spring and summer, topics like outdoor gardening, planting tips, and landscaping ideas tend to be popular. In the fall and winter, indoor gardening, container gardening, and garden crafts may attract more engagement.
10. Weddings, Parties and Celebrations
Weddings is the tenth most popular category on Pinterest, with over 1 billion pins and 57 million boards dedicated to this category. Popular topics include wedding dresses and attire, wedding decor and themes, wedding photography, wedding planning and organization, and wedding food and drink.
In 2026, users are searching for:
- Micro-weddings
- Backyard weddings
- Personalized decor
- Budget planning
- Coordinated color palettes
- Dinner party menus
- Holiday party ideas
What does this mean for businesses?
Pinterest is a visual platform for all categories, but especially for weddings and entertaining. You will want to put out beautiful imagery for your pins and products to attract customers. You can also use your Pinterest account as a portfolio of your work and a place to inspire your clients. Post all your products or previous work with a tight keyword strategy to get the most traction from your pins.
PS- Check out our Top 100+ Pinterest Keywords for Weddings
If you fit in any of these categories and want to find out how you can use Pinterest to grow your business, we would love to connect! Schedule your free Discovery Call today!
