Pinterest isn’t just another social platform for weddings, it’s where wedding planning begins and ends!
Long before couples book a venue, hire a photographer, or choose a dress, they’re searching, saving, and organizing ideas on Pinterest, and Pinterest has the stats to back it up!
According to Pinterest’s own Wedding Reports, millions of users actively use Pinterest to plan weddings each year, and wedding-related searches consistently spike months (and even years) before the big day. Unlike other platforms, Pinterest users aren’t casually scrolling — they’re intentionally searching with future plans in mind. Pinterest has also reported that wedding content sees billions of saves annually, signaling high intent and long-term engagement. When someone saves a pin, they’re not just liking it — they’re bookmarking it for decision-making later. That’s exactly why Pinterest plays such a powerful role in the wedding industry.
For wedding businesses, this matters because Pinterest:
- Reaches couples early in the planning process
- Influences aesthetic, vendor selection, and budget decisions
- Drives long-term visibility (pins surface for months, not hours)
- Connects inspiration directly to action
In short, Pinterest isn’t just inspiration, it’s a discovery engine. And when your content is aligned with current wedding trends and the keywords couples are actively searching for, Pinterest becomes one of the most effective platforms for driving qualified leads and bookings.
A Quick Note for Wedding Vendors
Pinterest is often dismissed as “just inspiration,” but that’s an oversimplification. Pinterest is a booking platform, just not in the instant way many vendors expect. Couples don’t usually book straight from a single pin. They book after repeated exposure, saved ideas, and a growing sense of trust.
Pinterest’s real power is in credibility, awareness and long term brand building. Couples want to book vendors who feel established, aligned with their aesthetic, and consistently visible during the planning process. When your work shows up again and again as they search, save, and refine their vision, you become familiar, and familiarity builds confidence.
By the time a couple clicks through to your website or inquiry form, Pinterest has already done much of the work. It has positioned you as “someone who gets it.” That’s why Pinterest-driven bookings tend to be more aligned, more intentional, and more likely to convert. It’s not about one viral pin — it’s about showing up consistently where decisions are quietly being made.
How should you use your Pinterest keywords?
Before we get to the list of the top Pinterest keywords for wedding brands, let’s explore how wedding brands should use them in their marketing. The first thing we recommend every business to do before they start with Pinterest marketing is to create a master keyword list with the top keywords for their brand. This will help you write your pin descriptions and optimize your Pinterest profile.
Here’s how to use your keywords:
- Optimize Pins and Boards: Incorporate relevant keywords into pin descriptions, board titles, and board descriptions to improve visibility and searchability. Use as many keywords as you need, just make sure they are relevent to the pin or board.
- Create Compelling Pins: Develop high-quality, visually appealing pins that align with popular keywords to attract engagement and drive traffic to your website.
- Inspire your Content Marketing: Your keywords can double as your blog post or social media content ideas. They can be a guide for showing you what your audience cares about and how they are searching.
- Utilize Pinterest Ads: Take advantage of Pinterest’s advertising platform to target users searching for specific keywords and promote your products or services effectively.
- Stay Updated on Trends: Regularly monitor trends and insights on Pinterest to adapt your marketing strategies and stay ahead of the competition. The Pinterest Trends tool is an amazing way to stay in the know when it comes to trending keywords and subjects.
PS- Don’t miss our post about How to Find Your Top 50 Pinterest Keywords
Top 100 Pinterest Keywords for Weddings
Pinterest is where couples dream first and decide later. Wedding searches start months (sometimes years) before a venue is booked or a vendor is hired. That makes Pinterest one of the most powerful top-of-funnel platforms for wedding professionals, if you’re using the right keywords.
Below is an updated breakdown of current Pinterest wedding trends followed by keyword clusters by niche, designed to help wedding businesses create content that aligns with how couples are searching today.
1. Quiet Luxury & Intimate Weddings
Couples are moving away from large, over-produced weddings and toward smaller, more meaningful celebrations. Pinterest searches reflect a desire for warmth, simplicity, and elevated intimacy, think dinner-party energy, candlelight, and nature-inspired settings.
Pinterest Keywords:
- Intimate wedding
- Small luxury wedding
- Wedding dinner party
- Micro wedding inspiration
- Backyard wedding elevated
- Private estate wedding
- Cozy wedding aesthetic
- Garden ceremony inspiration
- Candlelit wedding reception
- Nature inspired wedding
- Small forest wedding
- Whimsical garden wedding
2. Vintage Revival (Timeless, Not Themed)
Vintage weddings continue to perform well on Pinterest, but the shift is toward curated nostalgia. Think heirloom details, refined silhouettes, and subtle nods to past eras rather than full-on themes.
Pinterest Keywords:
- Vintage inspired wedding
- Vintage wedding aesthetic
- 70s wedding inspiration
- Timeless wedding style
- Antique wedding rings
- Vintage lace wedding dress
- Old money wedding style
- Retro wedding decor
- Film wedding photography
- Classic wedding aesthetic
3. Bold Color & Statement Style
Pinners are embracing color again. Instead of soft neutrals across the board, couples are choosing intentional color moments through florals, fashion, and décor.
Pinterest Keywords:
- Colorful garden wedding
- Vibrant wedding flowers
- Pink and orange wedding
- Burnt orange and sage wedding
- Red bridal look
- Green wedding dress
- Statement wedding florals
- Unexpected wedding colors
- Colorful wedding palette
4. Moody & Romantic Glamour
Dark, dramatic weddings are gaining traction, especially for fall and winter celebrations. Pinterest users are drawn to rich textures, candlelight, and romantic, cinematic styling.
Pinterest Keywords:
- Moody wedding aesthetic
- Dark romantic wedding
- Gothic wedding inspiration
- Black tie moody wedding
- Candlelight wedding decor
- Victorian gothic wedding
- Black bridal party
- Dark floral wedding
Wedding Keywords by Business Niche
Wedding Fashion & Attire Keywords
Wedding fashion searches on Pinterest are driven by silhouette, texture, and overall vibe, not just “wedding dress.”
Pinterest Keywords:
- Wedding dress inspiration
- Modern wedding dress
- Simple silk wedding dress
- Vintage inspired bridal gown
- Corset wedding dress
- Square neckline wedding dress
- Long sleeve wedding gown
- Non traditional wedding dress
- Bridesmaid dress color palette
- Mismatched bridesmaid dresses
- Black bridesmaid dresses
- Groom style inspiration
- Modern wedding suit
- Black tie groom look
Wedding Beauty Keywords (Hair, Makeup, Skincare)
Beauty searches are about looking effortless and elevated, not overdone. Brides use Pinterest to visualize the final look long before trials begin.
Pinterest Keywords:
- Natural glam bridal makeup
- Soft bridal makeup look
- Editorial bridal makeup
- Vintage bridal makeup
- Wedding makeup inspiration
- Low bun wedding hair
- Effortless bridal hair
- Half up wedding hairstyle
- Wedding hair with veil
- Bridal skincare routine
- Wedding beauty timeline
Wedding Decor Keywords
Decor searches are shifting from individual items to full atmosphere and experience. Tablescapes, lighting, and flow matter more than ever.
Pinterest Keywords:
- Wedding table styling
- Wedding tablescape ideas
- Candle wedding decor
- Outdoor reception decor
- Ceremony backdrop ideas
- Minimal wedding decor
- Romantic wedding decor
- Modern garden wedding
- Editorial wedding styling
- Vintage table decor
Wedding Venue Keywords
Pinterest venue searches are increasingly specific. Couples want to see how a space feels, not just what it is.
Pinterest Keywords:
- Private estate wedding venue
- Vineyard wedding venue
- Garden wedding venue
- Intimate wedding venue
- Historic wedding venue
- Destination wedding venue
- Weekend wedding venue
- Outdoor ceremony space
- Wedding venue aesthetic
Wedding Photography Keywords
Couples search for photography styles that capture emotion and story, not just posed portraits.
Pinterest Keywords:
- Documentary wedding photography
- Editorial wedding photos
- Film wedding photography
- Romantic wedding photography
- Candid wedding moments
- Engagement photo ideas
- Bridal portrait inspiration
- Wedding flat lay styling
Wedding Planning Keywords
Pinterest is where couples go when they want clarity, organization, and reassurance during the planning process.
Pinterest Keywords:
- Wedding planning checklist
- Wedding timeline template
- Wedding budget breakdown
- Wedding planning tips
- Luxury wedding planner
- Full service wedding planning
- Wedding design and coordination
- Wedding weekend itinerary
Honeymoon Keywords
Honeymoon content performs best when it leans into aspiration and aesthetics.
Pinterest Keywords:
- Romantic honeymoon destinations
- European honeymoon itinerary
- Tropical honeymoon ideas
- Italy honeymoon aesthetic
- Luxury honeymoon inspiration
- Honeymoon packing list
- Honeymoon outfits
Wedding Gift & Registry Keywords
Modern couples are rethinking registries, and Pinterest searches reflect that shift.
Pinterest Keywords:
- Wedding welcome bags
- Wedding guest gifts
- Personalized wedding favors
- Experiential wedding gifts
- Cash wedding registry
- Honeymoon fund ideas
- Minimalist wedding registry
Want help creating your Pinterest strategy? PinHouss is a Pinterest agency totally focused on Pinterest marketing. It’s all we do! From Pinterest advertising to Pinterest strategy and set-up, we would love to help your brand on Pinterest. Schedule a complementary discovery call today!
