Blog Post Ideas to help Your Sell More on Pinterest!
Did you know that companies that blog 50% more traffic than those that don’t? You may not see yourself as a blogger, but blogging for business is an incredibly effective tool for reaching new customers and growing your bottom line.
By consistently creating valuable content, you can establish yourself as a thought leader in your industry, build trust with new and old customers and drive a significant amount of traffic to your website. When it comes to Pinterest, we always encourage our clients to have some sort of blog or content marketing as a top-of-funnel sales strategy. Pinners usually enter your website as a cold lead and they may have never heard of you or your product before, having a blog is an excellent way to introduce them to what you do and strengthen brand recognition. On average, it takes someone seeing a brand seven times before they will buy, your blog is a great way to introduce your products and make initial connections with new leads. In this post we are going to share 100 blog post ideas to help you sell more and grow your business, but first let’s look at some of the main benefits of blogging.
Benefits of Blogging:
1. Enhances SEO
One of the primary benefits of blogging is its positive impact on SEO (Search Engine Optimization). Search engines favor websites that regularly publish fresh, high-quality content. By incorporating relevant keywords and topics into your blog posts, you can improve your site’s visibility on search engine results pages (SERPs), making it easier for potential customers to find you. Additionally, blogs provide opportunities for internal linking, which helps distribute page authority and improve the overall structure of your website.
Another more recent benefit of blogging in the age of AI is that Google is getting better at finding the “human” content on the internet. Brands that have a strong voice and focus on giving value in their content will perform better on Google!
2. Drives Traffic
Blogging is a powerful tool for driving traffic to your ecommerce site. Each blog post is a new indexed page that can appear in search results, attracting visitors who are searching for information related to your products or industry. Blogs can also be shared on social media platforms (like Pinterest!), further increasing their reach and bringing in more potential customers.
When it comes to your Pinterest ad campaigns, your blog traffic also provides new audience for targeting and retargeting further enhancing your overall conversions.
3. Builds Brand Authority
By consistently publishing informative and valuable content, you can position your brand as an authority in your niche or industry. Sharing your knowledge and expertise helps build trust with your audience, making them more likely to choose your products over competitors. People want to buy from those they know, like and trust, blogging helps you build connection and value with your audience.
Well-researched and insightful blog posts demonstrate that your brand is knowledgeable, trustworthy and reliable.
4. Engages and Educates Customers
Blogs provide an excellent platform for engaging with your audience and educating them about your products, which helps them enter the next phase in their customer journey. Through how-to guides, tutorials, and informative articles, you can help customers make informed decisions and get the most out of your products. Engaging content keeps visitors on your site longer and encourages them to explore other pages, increasing the likelihood of conversions.
5. Supports Your Overall Content Marketing Strategy
A blog is a central hub for your content marketing efforts. It provides material that can be repurposed across all your platforms, such as social media, email newsletters, and other marketing channels. High-quality blog posts can be transformed into infographics, videos, and social media posts, ensuring a consistent and cohesive content strategy.
100 Blog Post Ideas for Ecommerce Brands
With the importance of blogging and Pinterest marketing in mind, here are 100 blog post ideas categorized to help ecommerce brands create engaging content and sell more through their blogs.
Product-Focused Posts
- Product Launch Announcements
- Behind the Design: How We Created [Product]
- Product Reviews & Features
- Product Comparisons: How We Stack Up
- Best Sellers Spotlight
- Customer Favorites of the Month
- Unboxing [Product]: What’s Inside
- Real-Life Use Cases from Customers
- How to Style or Use [Product] in 3 Ways
- Product Care & Longevity Tips
- “Before & After” Transformations with Our Products
- How We Designed [Product] Based on Customer Feedback
- Seasonal Product Features (e.g., “Spring Refresh Picks”)
- Product Bundles You’ll Love
- What’s Coming Next: Sneak Peek at New Releases
Educational & Expert Posts
- How-To Guides Related to Your Niche
- DIY Projects Using Your Products
- The Future of [Industry]: AI, Trends, and Insights
- How We Use AI to Personalize Our Customer Experience
- Pinterest Predicts 2026: What’s Trending This Year
- Expert Interviews or Q&As
- Case Studies Showing Product Results
- How to Choose the Right [Product Type] for You
- Step-by-Step Tutorials for Using Your Products
- How to Spot Quality When Shopping Online
- Lessons from Our Most Popular Blog Posts
- Industry Myths Debunked
- Beginner’s Guide to [Your Product Category]
- How to Use Pinterest or Google to Shop Smarter
- Common Mistakes People Make with [Product Type]
Engagement and Community Posts
- Customer Stories: How They Use Our Products
- “Meet the Maker” or “Meet the Team” Spotlights
- Creator & Influencer Features
- How Our Brand Gives Back (Community Involvement)
- Behind the Scenes: A Day in the Life at [Your Brand]
- How Our Customers Help Shape What We Create
- Contests, Challenges, or Giveaways
- Customer Appreciation Posts
- Our Year in Numbers (Fun Recap with Graphics)
- Join Our Pinterest Challenge
- Social Media Roundup: Our Top Customer Posts
- Our Favorite Customer Photos This Month
- “From Follower to Brand Ambassador” Stories
- Highlights from Events or Pop-Ups
- Polls or Surveys About Future Products
Brand Storytelling & Behind the Scenes
- Our Brand Story: How It All Started
- The Inspiration Behind Our Latest Collection
- How We Choose What to Create Next
- A Day in the Life at [Your Brand]
- What We’ve Learned Running a Small Business
- How We Listen to Customer Feedback
- What Makes Our Brand Different (and Why That Matters)
- Meet the Founder(s): The Faces Behind [Your Brand]
- Lessons from Our First Year in Business
- What It’s Really Like to Run an Ecommerce Brand
- The Challenges We’ve Overcome and What We Learned
- Our Favorite Customer Stories from the Past Year
- How We Come Up with New Product Ideas
- Our Creative Process from Idea to Launch
- What We’re Most Excited About This Year
Promotional Posts
- Announce Seasonal Sales or Events
- Holiday Gift Guides by Personality or Interest
- “How to Make the Most of Our [Holiday/Event] Sale”
- Limited Edition Product Announcements
- Exclusive Sneak Peeks for Email Subscribers
- Bundle Deals That Save You More
- Behind the Scenes of Our Holiday Photoshoot
- Flash Sale Recaps: What Sold Out Fast
- “What’s in Our Holiday Lookbook”
- How to Style [Product] for Every Season
Lifestyle & Inspiration Posts
- “Pinterest Predicts” Trend Boards and Moodboards
- How to Refresh Your Space for [Season]
- Design Inspiration from Real Customers’ Homes
- Style Boards: How to Pair Our [Product] with Trending Looks
- Our Favorite Home & Lifestyle Trends for 2026
- A Peek Inside Our Founder’s Home or Studio
- Travel or Weekend Inspiration Featuring Our Products
- Easy Ways to Elevate Everyday Routines
- 5 Pinterest Boards That Inspire Our Brand
- How to Create a Pinterest-Inspired Home
Data & Testimonial Posts
- Case Study: How One Product Went Viral on Pinterest
- What Our Customer Data Taught Us This Year
- The Top 10 Keywords Driving Traffic Right Now
- How We Measure Success (and Why It’s Not Just Sales)
- What We Learned from a Year of Pinterest Ads
- AI Insights: How Predictive Tools Are Changing Ecommerce
- Tracking the Customer Journey from Pin to Purchase
- Our Best-Performing Content by Season
- “Behind the Numbers”: Transparency in Our Growth
- What We’re Testing Next in Our Marketing
Sustainability & Brand Values
- Sustainability Update: What We Improved This Year
- How We Reduced Packaging Waste
- Why Ethical Sourcing Matters to Us
- The Real Impact of Supporting Small Businesses
- Meet the Artisans and Makers Behind Our Products
- Our 2026 Sustainability Goals
- How Our Community Efforts Make a Difference
- From Plastic to Compostable: Our Packaging Story
- Why We’re Committed to Conscious Commerce
- Our Promise for the Future: People, Planet, Purpose
Fun and Engaging Posts
- Quizzes
- Games
- Memes
- Challenges.
- Fun Facts
- Trivia
- Photo Contests
- Interactive Posts
- Pet Features
In 2026, blogging isn’t about churning out posts—it’s about creating trust, connection, and inspiration. Your blog should blend education, storytelling, and strategy while showing your audience there are real humans behind your brand. Whether you use AI to brainstorm or Pinterest to promote, it’s your insight and creativity that will make your content unforgettable.
Want more help?
We think content marketing and blogging goes hand-in-hand with Pinterest marketing, which is why we love helping our clients develop blog post ideas and content marketing strategies. Reach out if you’d like to schedule a consultation!
