Fall is always one of the busiest seasons on Pinterest. As the weather cools down, people start looking for fresh ideas to decorate their homes, update their closets, and make the most of the cozy season ahead. This year, Pinterest’s Fall 2025 Trend Report shows a big shift. Shoppers aren’t after the same cookie-cutter looks anymore. Instead, they want personality, sustainability, and a little bit of nostalgia in what they buy and how they style their spaces.
If you’re a small business owner, a content creator, or just someone who loves staying ahead of the curve, these trends are worth knowing. Here’s what’s taking off on Pinterest this fall, plus keyword ideas you can sprinkle into your content to make sure your pins get seen.
1. Thrifted & Vintage Finds
Thrifting is bigger than ever this fall. People want pieces with character—items that tell a story. Searches for “dream thrift finds” are up more than 500%, and “thrifted kitchen” and “thrifted decor” are seeing triple-digit jumps. Shoppers are turning away from mass-produced items and leaning toward things that feel unique and meaningful.
For businesses, this is a perfect opportunity to highlight anything vintage-inspired, secondhand, or sustainable. Even if that’s not your main product, you can show how your items pair with thrifted pieces or share DIY “thrift flip” inspiration.
Keywords to use:
- dream thrift finds
- vintage fall aesthetic
- thrifted home decor
- vintage furniture ideas
- thrift store finds
- secondhand fall fashion
- sustainable fall style
- DIY thrift flip
2. Art Deco Revival & Statement Surfaces
The glitz of the 1920s is making a comeback. Searches for “art deco vintage” are up more than 800%, especially among Gen Z. Statement tiles are also having a moment, with searches for “terracotta tile texture,” “vintage tiles,” and “blue ceramic tiles” climbing fast. Instead of safe neutrals, people want bold patterns and eye-catching finishes.
If you’re in home decor, interiors, or lifestyle, this is a great time to create content around art deco style, statement backsplashes, and glamorous design ideas.
Keywords to use:
- art deco home decor
- statement tile backsplash,
- vintage tiles design
- terracotta fall interiors
- bold geometric patterns
- luxe fall decorating
3. Personalized Workspaces
The days of plain, functional desks are over. This fall, Pinterest users are turning their workspaces into reflections of their personality. Searches for “chic cubicle decor” are up more than 1,500%, with “luxe office,” “green office,” and “cute desk decor” also trending. Whether at home or in the office, people want a space that inspires them.
This is a great chance to share office makeover ideas, desk styling tips, or even organizational hacks that look good on camera and in real life.
Keywords to use:
- cute office decor
- chic cubicle makeover
- fall desk setup ideas
- cozy home office inspiration
- luxe workspace decor
- green office plants
4. Vintage Preppy Fashion
Fashion on Pinterest this fall is all about two things: preppy classics and rich, coffee-inspired tones. Searches for “2000s preppy aesthetic” and “vintage preppy outfits” are up, which means pleated skirts, loafers, and blazers are officially back. At the same time, colors like espresso, latte, and mocha are everywhere. Searches for “coffee brown pants outfit” are up over 600%, showing just how much people are craving warm, cozy shades.
If you’re in the fashion world, now’s the time to style products in rich browns or highlight timeless preppy staples.
Keywords to use:
- vintage preppy outfits
- 2000s preppy style
- fall preppy fashion
- espresso brown outfits
- coffee tone fashion trends
- cozy neutral wardrobe
5. Clean-Grunge Beauty
On the beauty side, Pinterest users are mixing edgy and polished with something being called “clean-grunge.” Think smudgy eyeliner and moody lips paired with fresh, glowing skin. It’s a modern twist on 90s grunge that feels wearable for everyday.
If you’re a beauty brand or creator, you can share tutorials, product ideas, or makeup inspiration boards that show how to pull off this look for fall.
Keywords to use:
- clean grunge makeup
- fall grunge beauty look
- moody fall makeup ideas
- edgy eyeliner trends
- Pinterest fall beauty
- dark lip makeup tutorial
6. Nostalgic and Handcrafted Home Decor
Minimalist beige is fading fast. Instead, Pinterest users are searching for ways to bring warmth and character back into their homes. Vintage textiles, handcrafted pieces, and colorful accents are all trending. Pinners want spaces that feel personal and full of life, not showroom-perfect.
If you sell home decor, this is the time to spotlight handmade goods, one-of-a-kind pieces, or ways to add layers of color and texture to a room.
Keywords to use:
- cozy fall home decor
- vintage tapestry wall art
- handcrafted fall style
- colorful living room ideas
- warm fall decorating trends
- sustainable home inspiration
7. Travel Trends: Romantic Escapes and Mountain Escapes
For fall travel, Pinners are dreaming of scenic escapes rich in atmosphere and character. Searches for “English countryside cottage” are up by a staggering 814%, “Cotswolds outfit” by 597%, and “Edinburgh autumn” by over 100%. Those old-world pubs, foggy streets, and gold-hued forests are calling.
Alongside that, mountain travel is on the rise. People are pinning ski fashion, cozy après-ski looks, and mountain-style getaways. Ski rentals are booming, and “skiing fits” searches are up 255%—it’s all about chic warmth at high altitudes.
Travel keyword ideas:
- English countryside cottage
- Cotswolds autumn getaway
- Edinburgh autumn travel
- fall mountain escapes
- skiing trip outfits
- cozy mountain destination
To get the complete list of fall keyword trends, visit the full 2025 Pinterest Fall Trend Report!
Why These Trends Matter
Pinterest is where people go to dream, plan, and shop. Almost all searches on the platform are unbranded, which means users are open to discovering new businesses and products. That’s why seasonal reports like this matter—they give you a roadmap for what people are looking for right now.
If you create content around these trends and pair them with the right keywords, you can get in front of new audiences right when they’re deciding what to buy. You can also use the Pinterest Trends Tool to get even more data as you create and think about your marketing plan.
Looking Ahead
With the start of fall comes the kick off of the holiday rush on Pinterest. Pinners start their Holiday shopping EARLY. Now is the time to think through your Holiday Marketing Plan.
And if you really want to kickstart your quarter 4, let us help!
From holiday ad campaigns to strategy sessions and organic content marketing, we can help you make this the best holiday season yet! Book your discovery call today!
