When is the best time to post on Pinterest? A guide for your business!
One of the best parts about Pinterest marketing is the evergreen nature of the platform. Unlike other social media posts that quickly fade away, Pinterest pins have a long lifespan, continuing to drive traffic and engagement months, even years, after they’re posted. Consistency is key on Pinterest—it’s better to pin regularly than to stress over the exact timing. While timing can help boost your pin’s initial visibility the most important factor is regularly adding fresh content. That said, timing can play a big role in your Pinterest success. When your audience is actively using the platform you are more likely to get clicks, saves and engagement, which can significantly impact the success of your pins overall.
Understanding Pinterest’s Unique Audience
When figuring our the best times to post on Pinterest, it’s important to understand that pinners engage with content in a unique way. People use Pinterest to plan for future events, find inspiration for projects, and discover new products or ideas. This planning-oriented behavior influences when they are most active on the platform. Studies and data analysis reveal that Pinterest users are most active during their free time, particularly in the evenings and on weekends. This is when they are more likely to search for ideas and inspirations for upcoming projects, whether it’s a weekend DIY project, a holiday plan, or a shopping spree.
It’s essential to remember that Pinterest users are planners at heart. They often start searching for inspiration months before the actual event they’re planning. For instance, Pinterest sees an increase in holiday-related searches as early as June! For Pinterest marketers, this means planning your content well in advance is crucial. You can’t expect a pin to start performing immediately; it often takes weeks for pins to be indexed and show up in searches. So, make sure to account for this lag time when scheduling your posts.
Best Days to Post on Pinterest
Based on various studies, the best days to post on Pinterest are:
- Saturdays: This is the peak day for Pinterest activity. Users are typically more relaxed and have more free time to explore and engage with content. This makes Saturdays an ideal day to post your most important and visually appealing pins.
- Fridays: The end of the workweek sees a spike in Pinterest activity as users start planning for the weekend. Pins related to weekend activities, shopping, and DIY projects tend to perform well on Fridays.
- Sundays: Similar to Saturdays, Sundays are also high-engagement days on Pinterest. Users often spend their Sundays planning for the week ahead, making it a great time to post content related to meal planning, fitness, and organization.
Best Times to Post on Pinterest
When it comes to specific times, the general consensus is that evening hours get the highest engagement. The optimal times to post are:
- Evening (8 PM to 11 PM): This is when most users are winding down for the day and are more likely to spend time on Pinterest. Posting during this window can maximize your pin’s visibility and engagement.
- Afternoon (2 PM to 4 PM): There is a noticeable spike in Pinterest activity in the late afternoon as users take breaks and engage with content.
- Late Night (1 AM to 2 AM): Interestingly, there’s a smaller but significant surge in Pinterest activity late at night. This can be an excellent time to reach night owls and international audiences in different time zones.
Customizing Your Schedule
While these general guidelines are helpful, tailoring your posting schedule to your specific audience will yield the best results. You should consider the demographics, interests and habits of your audience. Pinterest Analytics is a fantastic tool for this, providing insights into when your followers are most active.
Leveraging Pinterest Analytics
Pinterest Analytics is your best friend when it comes to understanding your audience and optimizing your posting schedule. Here are some key metrics to keep an eye on:
- Audience Insights: This section gives you demographic information about your followers, such as their age, gender, location, and interests. Use this data to tailor your content and posting times.
- Engagement Metrics: Check metrics like impressions, saves, and clicks to see which pins perform best and when they were posted. This helps identify patterns and optimal posting times.
- Traffic Sources: Analyzing where your traffic comes from and which pins drive the most traffic to your website can help you focus on the most effective content and posting times.
Experiment and Adjust
Finding the best time to post on Pinterest involves some experimentation. Here are a few tips:
- A/B Testing: Try posting similar content at different times and days to see which performs better. This can help you pinpoint the most effective times for your audience.
- Consistent Posting: Regularly posting high-quality content helps build a loyal following and improve overall engagement.
- Seasonal Trends: Keep an eye on seasonal trends and events that might impact your audience’s behavior. For example, holiday-related content tends to perform better in the months leading up to the holidays.
Scheduling Tools
To make your life easier, consider using Pinterest scheduling tools like Tailwind. These tools allow you to schedule your pins in advance and automatically post them at the most optimized times. Plus, they offer additional insights and analytics to refine your strategy further.
Timing can enhance your Pinterest strategy, but consistency is your secret weapon. By staying active and regularly posting quality content, you’ll keep your profile vibrant and engaging. Use the general guidelines for the best times to post as a starting point, but don’t forget to leverage Pinterest Analytics to tailor your schedule to your audience’s behavior. And remember, tools like Tailwind can help you stay organized and on top of your pinning game.
For more information, check out this guide from CoSchedule.
