The top Pinterest marketing strategies for content creators in 2024!
As an influencer, blogger or content creator, you are always looking for ways to grow your audience. You are always looking for ways to expand your reach and drive more traffic to the wonderful things you’re creating. Pinterest is one of the most powerful tools for helping you do this, but we are always shocked to find out how many influencers aren’t using Pinterest. With over 500 million monthly active users worldwide, Pinterest offers unparalleled opportunities for influencers to showcase their content and reach a highly engaged audience who are actively looking for their content. But harnessing the full potential of Pinterest as an influencer requires more than just pinning pretty pictures. You need a Pinterest marketing strategy that cohesively works with your overall growth plan. In this post, we are going to share 5 Pinterest tips for influencers in 2024.
Why Pinterest Is Great for Influencers:
- Highly Engaged Audience: Pinterest users are actively seeking inspiration and ideas, making them more receptive to branded content from influencers.
- Longevity of Pins: Unlike other social media platforms where posts can quickly get buried in feeds, Pinterest pins have a much longer lifespan, allowing your content to continue generating engagement months or even years after it’s been pinned.
- Shopping Intent: Pinterest users are often in a shopping mindset, with 55% of pinners using the platform to discover and purchase products, making it an ideal platform for influencers to monetize their content.
- Decision Phase: Pinterest is where users go to make find inspiration and make decisions about what to buy, with 90% of weekly pinners using the platform to make purchase decisions.
5 Tips Pinterest Marketing Strategies for Influencers
1. Optimize Your Account with Keywords Your Audience Uses
Keywords are the lifeblood of Pinterest. Just like search engines, Pinterest relies heavily on keywords to index and rank content. As an influencer, optimizing your account with relevant keywords ensures that your content gets discovered by users searching for topics within your niche.
Start by conducting keyword research to identify popular search terms and phrases related to your content. Use these keywords strategically in your profile bio, board titles, board descriptions, and pin descriptions to improve the discoverability of your content.
Additionally, make use of Pinterest’s Trends tool to uncover trending keywords and topics in your niche. By staying updated on popular search queries, you can tailor your content to align with the interests of your audience and increase your visibility on the platform.
PS- Check out our guide for How to Find Your Top 50 Pinterest Keywords
2. Repurpose Your Instagram Reels for Pinterest
With the rise of short-form video content, platforms like Instagram Reels have become a staple for influencers to engage their followers. However, don’t limit your content to just one platform. Repurposing your Instagram Reels for Pinterest allows you to leverage the popularity of video content on both platforms and reach a wider audience.
When repurposing your Reels for Pinterest, keep in mind the platform’s vertical format and aspect ratio preferences. Optimize your videos for Pinterest by creating eye-catching thumbnails, adding descriptive titles and captions, and including relevant keywords in the pin description.
Furthermore, consider creating video content specifically tailored to the interests and preferences of Pinterest users. Whether it’s tutorials, behind-the-scenes footage, or product demonstrations, incorporating video into your Pinterest strategy can significantly enhance your reach and engagement on the platform.
3. Stay Consistent
Consistency is key to success on any social media platform, and Pinterest is no exception. Regularly updating your boards with fresh content not only keeps your audience engaged but also signals to the Pinterest algorithm that your account is active and relevant.
Make Pinterest a part of your content calendar and schedule your pins in advance through a platform like TailWind, ensuring a steady stream of content that resonates with your audience. Experiment with different posting frequencies and times to determine the optimal schedule for reaching your target audience.
Additionally, engage with your followers by responding to comments, sharing new content regularly, and asking your followers on other platforms to follow you on Pinterest. Building a strong presence on Pinterest requires ongoing effort and interaction, so make it a priority to stay active and engaged with your audience.
4. Pin Your LTK Content
If you’re an influencer, we think it’s most important to have your own website and blog housing your links, but we also know RewardStyle’s LiketoKnow.it (LTK) platform has become a go-to destination for influencers to monetize their content. Integrating your LTK content into your Pinterest strategy can help you capitalize on the platform’s shopping-oriented audience and drive traffic to your affiliate links.
Create high-quality pin images with compelling descriptions that entice users to click through to your LTK content. Utilize Pinterest’s rich pin feature to include additional product information, pricing details, and direct links to purchase, enhancing the shopping experience for your audience.
Furthermore, leverage Pinterest’s shopping features, such as product tags and shoppable pins, to make your LTK content more discoverable and actionable for users browsing Pinterest for inspiration and product recommendations.
For example, this post from Ashdonielle:
Goes to this LTK link:
5. Repin Old Relevant Content
While it’s essential to focus on creating fresh and new content in your Pinterest marketing strategy, don’t overlook the value of your existing blog posts and content. Repurposing old, relevant content saves time and helps you get more mileage out of all your hard work.
Here’s how it works. If you created a blog post 3 years ago with your famous “Holiday Cranberry Moscow Mule” recipe, then make sure you create a new pin for that recipe every holiday season! Because that cocktail will taste just as good this year as it did last year and the year before!
You simply pin the same url, but with a brand new pin graphic. Your pin could use a different photo, headline or color palette, just make alterations so that it categorizes as a new pin.
Regularly review your Pinterest analytics to identify top-performing pins and boards, as well as evergreen content that continues to resonate with your audience over time. Repin these high-performing pins to relevant boards to maximize their visibility and reach on the platform.
Ready to take your Pinterest marketing strategy to the next level? PinHouss is a boutique Pinterest marketing agency helping influencers just like you leverage the power of Pinterest to grow their brand! Reach out if you’d like more information!
