A Pinterest for Blogs Strategy to Grow Your Traffic
As a search engine with over 445 million active users, Pinterest for blogs is a match made in heaven. Pinterest is designed to drive traffic and help connect you as the blogger with the people who are actively looking for your content. We hear bloggers and content creators often say that they know they SHOULD be using Pinterest, but they don’t know how to get started or what a Pinterest blog strategy looks like. Pinterest is a unique social media platform, it can be confusing to know how you should be using Pinterest. Which is why today we will be giving you 5 essential tips and steps for getting more traction for your website or blog on Pinterest. Whether you’re a food blogger, fashion blogger, decor blogger or anything in between, these foundational tips will help you on your way to getting more high quality traffic to your blog.
Before we dive in, I wanted to share a few things you need to know about Pinterest as a blogger:
- 85% of Pinners say they use Pinterest to plan new projects
- Pinterest has a higher average order value than any other social media platform, with the average order value being $50.
- According to a study by Shopify, the conversion rate for traffic from Pinterest is higher than the conversion rate for traffic from any other social media platform.
- 80% of Pinners have discovered a new brand or product on Pinterest
- 75% of weekly Pinterest users say they’re always shopping
So as you can see there are huge opportunities on Pinterest for any content creator or business with a blog. Here are a few ways you can your Pinterest for blogging!
How to Use Pinterest for Blogging
Optimize Your Pinterest Profile
The first step to getting more Pinterest traffic to your blog is to optimize your Pinterest business account. Your Pinterest for blogs profile should be complete and include a profile picture, bio, and website link. Make sure your profile picture is clear and easily recognizable, and your bio includes your blog name and as many of the top keywords related to your niche as possible. You will also want to make sure your website is verified. If you sell products make sure your catalog is connected to Pinterest.
Additionally, you should create boards related to your blog niche and add high-quality, relevant pins to those boards. You can also create boards specifically for your own blog content and make sure to regularly add new pins to those boards. Use top Pinterest keywords in each board title, and then include even more in the board description.
Need help getting your Pinterest profile in tip top shape? We offer Pinterest Set-Up & Strategy services!
Create High-Quality, Shareable Pins
The next step in your Pinterest for blogs strategy is to create high-quality, shareable Pinterest pins. Your pins should be visually appealing, with clear and easy-to-read text. Use high-quality images and make sure your pins are optimized for Pinterest by using the recommended dimensions. Check out our Pinterest Graphic Design Guide to get the full details!
Additionally, make sure your pins are shareable by adding a “Pin It” button to your blog posts. This will make it easy for your readers to share your content on Pinterest, increasing the visibility of your content and driving more traffic to your blog.
Use Keywords in Your Pins and Idea Pins
Using keywords in your pins, boards and Idea Pins is essential for getting more Pinterest traffic to your blog. Keywords are the words and phrases that people use to search for content on Pinterest, and including them in your pins will increase the visibility of your content. To find keywords related to your blog niche, use the Pinterest Trends tool and search bar to see what people are searching for. You can also use keyword research tools like Google Keyword Planner or KeySearch.co to find relevant keywords. Keywords change with the seasons and trends, so be sure to reevaluate your Pinterest Keyword Strategy often.
Once you have identified relevant keywords, make sure to use them in your pin titles and descriptions, board titles, and board descriptions. This will increase the likelihood that your content will appear in search results and drive more traffic to your blog.
Try Pinterest Ads
Additionally, you can use Pinterest advertising to promote your content to a wider audience. Pinterest advertising has an amazing ROI and allows you to target specific keywords, interests, and demographics, and can be an effective way to drive traffic to your blog, email opt-in or product page.
Consider Hiring a Pinterest Manager
If you’re struggling to get the results you want on Pinterest, or simply don’t have the time or expertise to manage your Pinterest account, consider hiring a Pinterest strategist or Pinterest manager.
A Pinterest strategist can help you optimize your Pinterest profile, get things set-up, create high-quality, shareable pins, use keywords effectively, join group boards, and promote your Pinterest profile. They can also provide valuable insights into your Pinterest analytics and make data-driven decisions to improve your performance on the platform.
PinHouss is a Pinterest management agency, we offer a range of services to help businesses and bloggers grow their presence on Pinterest. From Pinterest account set-up, Pinterest strategy consultations, pin design and creation, keyword optimization, group board management, and full monthly management, we would love to work with you!
We are a small team of experienced Pinterest managers who are up-to-date with the latest trends and best practices on the platform. We can provide a tailored strategy for your unique blog, ensuring that you get the best possible results on Pinterest.
We also offer free Discovery Calls, contact us now to schedule yours!
