Pinterest Marketing for business is all about adapting and giving the Pinterest audience what they want right now. I can’t stress enough how important it is to pin for the season you are in, which is why we’ve created this Keyword Guide for September 2021. We are headed straight into fall and it’s time to shift gears and think ahead for the coming months. Pinners use Pinterest to PLAN, they are thinking about this month, next month and even holiday! The best Pinterest marketing strategy is the one that thinks 2 steps ahead.

This keyword list is meant to inspire you. If you sell a product, use this guide as a way to think of season specific ways your product relates to the autumn (maybe fall themed photos, blog posts or how-to’s). If you are a blogger or content creator, use this list to give you ideas for upcoming content. Create blog posts and content around these topics and don’t forget that your old fall content from past years can be updated and repurposed for this year.┬áThen pin, pin, pin!

Pinterest Marketing Keywords September 2021

Fall Decor

One of the best parts about fall is all the cozy and fun decor, pinners definitely agree! From Fall front porch ideas to Halloween decorations, pinners are searching for ideas and inspiration for autumn.

Fall Decor Search on Pinterest

  • Fall Decor Ideas for the Home
  • Farmhouse Fall Decor
  • Fall Porch Decorating Ideas
  • Bedroom Ideas
  • DIY Fall Decor
  • Fall Decor Inspiration
  • Fall Vibes

Fall Fashion

Cozy sweaters, boots and scarves, Pinners are looking for what to wear this season. Inspire them with outfit ideas, new fall trends and ways to stay stylish this Autumn. You’ll also notice people are searching for outfits for certain events like homecoming, 80’s party and 70’s inspiration, think about these trends as you develop your strategy.

  • College Outfits
  • Fall Outfits for 2021
  • Cute Fall Outfits
  • Fall Winter Outfits
  • Homecoming Dresses
  • Halloween Costumes 2021
  • 80s Party Outfits
  • 70s outfits
  • Date Night Outfits
  • Dresses to Wear to Wedding
  • Home Dress Women
  • Oversized Outfit
  • Soft Outfit


The Pinterest user always wants to stay current, so this month they are searching for fall nails, hair colors and any ideas for fall weddings.

  • Fall Nails
  • September Nails
  • Short Hair
  • Homecoming Hair Styles
  • Volleyball Hair Styles
  • Wedding Nails
  • Fall Hair Ideas
  • Fall Hair Color Brunette

Food and Drink

As the temperatures drop, pinners are switching from summer menus to Fall friendly options. From Starbucks drinks to kids lunch ideas, it’s time to shift focus from BBQs to slow cookers!

  • Dinner Ideas
  • Easy Dinner Ideas
  • Chicken Recipes
  • Pumpkin Cream Cold Brew
  • Kids Lunch Ideas for School
  • Starbucks Fall Drinks
  • Ground Beef Recipes
  • Banana Bread Recipes
  • Smores Bars
  • Bonfire Party Ideas

Fall Wedding

Did you know September is one of the busiest wedding months? Brides, grooms and guests are searching for wedding ideas for fall and outfit ideas for weddings.

Fall Wedding Searches Pinterest

  • Fall Wedding Ideas
  • Fall Wedding Colors
  • Autumn Wedding
  • Fall Wedding Decorations
  • October Wedding


Travel is always a top search term on Pinterest, and each season brings new opportunities. This month people are thinking of their fall bucket list and other fun things to explore this season.

  • Fall Bucket List
  • Disneyland
  • College Packing List
  • Boston, Massachusetts
  • Chicago
  • Old Hollywood

Wellness at Home

Since the pandemic started, more and more people are looking for wellness at home. This month, we are seeing people search for terms surrounding home meditation rooms, home yoga rooms and more.

  • Meditation Room
  • Zen Room Ideas
  • Meditation Corner
  • Yoga Room Ideas

Home Design

Summer is all about exterior home design, as we turn to fall and winter, people are searching for interior design ideas.

  • Bedroom Ideas
  • Living Room Decor
  • Bathroom Decor
  • Kitchen Ideas
  • Bathroom Remodel
  • Living Room TV unit Design
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