Did you know Pinterest is the 2nd biggest traffic referrer of social networking websites? Pinterest shines when it comes to driving traffic from targeted groups to your website. Whether you’re selling a product, service or you have a blog, Pinterest can be a game-changer in getting traffic to your site. But how do you convert your Pinterest traffic?
So let’s say you have a great Pinterest marketing strategy and you’re driving thousands of people to your website from Pinterest every day. How do you convert that traffic to actual sales? How do you get those first-time blog visitors to hand over their money to buy your thing?
Know Thy Funnel
Most of the people coming in from Pinterest found your amazing pin and clicked on it because they thought it might be just what they are looking for. But chances are they are brand new to you and your brand, so the challenge is to take that ice-cold lead and make it warm and fuzzy. You do this by getting the first-timer to stay and play a little longer.
Pinterest helps you load up the top of your marketing funnel, think of it as the awareness phase. Your goal once they get to your site is to try and get them to drop into that next section where you can begin relationship building. After they get to know you and how awesome you are, they will be way more likely to buy from you. So the whole goal of converting your Pinterest visitors is to get them to take that next step.
How to convert your Pinterest website traffic
I am super excited to share the 5 SImple Strategies for Converting Your Pinterest Traffic guide! In this free little e-book, I will walk you through my five favorite ways to move Pinterest visitors into my sales funnel. These are the tactics I always encourage our clients to use and the ones I know work, whether you’re a blogger, service provider or e-commerce business.
Here’s what you can expect in your free download:
- Practical components your website needs to improve conversion
- What you should have at the bottom of every blog post
- The one page your website has to have that it probably doesn’t have
- Some simple value-adds that could drastically grow your email list and sales
- Much more!