With summer on the horizon, your customers are busy using Pinterest to find ideas, look for summer-time products and get inspired. From fashion and travel tips to home decor projects and wellness trends, Pinterest is the go-to platform pinners looking for ideas, products and inspiration. Whether they’re planning a backyard BBQ, making a patriotic dessert for the 4th of July, refreshing their wardrobe, or embarking on a DIY adventure, understanding the trending Pinterest keywords can help you stay ahead of the game and engage your audience effectively.
We like to help you stay on top of what’s happening on Pinterest, so we’ve compiled a list of keywords to start using for summer 2025. You can use these as content ideas, in your pins and to optimize your profile.
Finding Your Niche with Pinterest Keywords
Pinterest isn’t just about finding inspiration; it’s a powerful tool for businesses and creators to connect with their audience through targeted content. Finding specific keywords within your niche can significantly boost your visibility and engagement. Here are some tips to help you identify and use niche-specific keywords on Pinterest:
Explore Pinterest Trends: Dive into trends by checking out the Pinterest Trends tab. There you will find all the top trending keywords, and have an option to search for relevent terms to see how YOUR audience is searching for the terms related to your business. These resources provide valuable data on what users are searching for and engaging with during the summer months. Keep an eye on emerging trends and seasonal interests within your niche.
Use Pinterest Search Bar: Take advantage of the Pinterest search bar to discover related keywords and phrases. As you type, Pinterest suggests popular search terms in real-time, giving you insights into what users are actively looking for.
Check Related Pins and Boards: Explore related pins and boards in your niche. Look for common themes, keywords, and topics that resonate with your target audience. Analyze which content receives the most engagement and adjust your strategy accordingly.
Leverage Pinterest Analytics: If you have a business account, utilize Pinterest Analytics to track the performance of your pins and boards. Identify top-performing keywords and content types that drive traffic and engagement. Use this data to refine your keyword strategy and optimize future content.
By focusing on specific keywords within your niche, you can tailor your Pinterest strategy to attract and engage your ideal audience effectively. Whether you’re a fashion brand showcasing summer styles or a home decor enthusiast sharing DIY inspirations, understanding and using niche-specific keywords will enhance your visibility and maximize your reach on Pinterest.
Let’s explore the top Pinterest keywords categorized by popular topics for Summer 2025.
Holidays
Summer holidays like the 4th of July and Labor Day bring people together for celebrations. Capture the spirit with these trending keywords:
- Fourth of July decorations
- Patriotic desserts
- Outdoor BBQ ideas
- Red, white, and blue crafts
- Summer party themes
- Firework photography
- Labor Day weekend getaways
- End of summer sales
- Backyard BBQ recipes
- Memorial Day party ideas
- Patriotic fashion trends
Fashion & Beauty
If you’re in the fashion and beauty niche, summer is a great time to add value for your customers and increase your sales. Use fine tuned content to attract a wider audience by incorporating these keywords:
- Beachwear trends
- Summer skincare routine
- Boho chic outfits
- Summer hair color
- Black jeans outfit summer
- Natural makeup looks
- Festival hairstyles
- Sunglasses trends
- Swimwear fashion
- Summer sneakers
- Vacation wardrobe essentials
- Summer nail art designs
- Sustainable fashion
- Beauty tips for hot weather
- Fun spring nails
- Pastel nails
- Summer 2025 nails
Home
Home decor is always a top search on Pinterest, and summer is no different, here are some keywords to use this year:
- Outdoor patio decor
- Small camper interior ideas
- Deck paint colors
- Outdoor privacy screen ideas
- Coastal interior design
- Garden shed organization
- DIY backyard projects
- Exterior paint colors
- Smart home technology
- Sustainable living ideas
- Summer wreaths for front door
Food
It’s summertime and the cooking should be fresh and easy! Here are some trending recipe and food searchers:
- Summer crockpot recipes
- Summer drinks
- Pin wheel recipes
- Homemade mayonaise
- Summer dinner recipes
- Healthy summer recipes
- Easy summer meals
- Summer drinks non alcoholic
- Beach snacks
- Summer grilling recipes
- Crawfish boil
- Camping dinner ideas
- Fun drink recipe
- Blackstone recipes
- Real food recipes
- Pound cake recipe
- Juice recipes for beginners
- Matcha drink recipes
- Flattop grill recipes
- Easy appetizer recipes
- Fresh salad recipes
- Easy cold pasta salad recipe
Travel
Explore the world with these top travel-related keywords for summer adventures:
- Summer bucket list 2025
- Beach activities
- Vacation outfit ideas
- Road trip essentials
- Summer road trip
- Tropical vacation destinations
- Camping hacks
- Solo travel tips
- Staycation ideas
- Adventure photography
- Vacation pics
Gardening
For gardening and outdoor businesses, summertime is a top season. Here are some strong keywords this year:
- Container gardening ideas
- DIY flower beds front of house
- Front bed landscaping ideas
- DIY pallet patio deck
- Planters around pool
- Plant box ideas
- Vertical herb gardens
- Pollinator-friendly plants
- Indoor plant care
- DIY garden trellis
- Urban gardening solutions
- Chicken coop run
- Easy DIY Chicken coop plans
- DIY solar fountain
- Flowering Trees
- Full sun flower bed ideas
- Climbing roses trellis
- Hummingbird nectar recipe
Gifts
Find the perfect gift for any occasion with these trending summer gift keywords:
- Personalized graduation gifts
- DIY Father’s Day gifts
- Bridal shower presents
- Eco-friendly gifts
- Kids’ birthday party favors
- Subscription box ideas
Lifestyle & Wellness
Focus on self-care and wellness with these trending keywords:
- Hormone health
- Sunburn remedies
- Calorie deficit recipes
- Juice recipes for beginners
- Mindfulness exercises
- Healthy summer recipes
- Fitness motivation
- Knee exercises
- Natural zepbound recipes
- Ginger water
- Gym workout guide
- Cholesterol lowering meals
- Meditation techniques
- Eco-friendly living
- Mental health awareness
DIY
Pinners love a good DIY project and summertime is a great time to add some projects to the list. Here are some trending keywords in this category:
- Upcycled furniture ideas
- Easy DIY chicken coop plans
- Homemade skincare products
- DIY backyard games
- Crafty wedding decor
- Pet DIY projects
- DIY home organization
- DIY Dry creek bed for drainage
- DIY backyard decor
- DIY tanning oil
- DIy roadside farm stand
- DIY fountain
Parenting & Kids
Keeping the little ones entertained over the long summer is a top concern for parents over the summer months. Use keywords that help them think of ideas!
- Outdoor activities for kids
- Educational toys
- Family-friendly travel destinations
- DIY kids’ crafts
- Summer reading lists
- Backyard camping ideas
- Unique baby announcement ideas
- Postpartum basket gift
- Outdoor birthday party ideas for kids
- Field day games for kids
- Mothers Day crafts for kids
- Nature scavenger hunt
Wedding
It’s summer, but it’s also wedding season. Couples are very busy planning their special day, here are some ways they are searching this summer:
- Butter yellow dress
- Wedding ceremony arch
- Proposals
- Backyard proposal ideas
- Sunset themed wedding
- Wedding pics
- Dress code wedding
- Boutineer
- Wedding hair for mother of the bride
- Wedding guest updo
- Secret garden wedding
- Yellow wedding guest dress
- Lesbian wedding outfits
- Blue flower bouquet
- Semi formal wedding guest dress
- Small bridal shower ideas
- Blue and white bouquet
- Pastel balloon arch
Need help getting your Pinterest keyword strategy up and going? We would love to help! From helping you find your top keywords and setting up your account to helping you get more sales through Pinterest, we’re here to help you succeed on Pinterest!
