Thinking about trying Pinterest Ads? Great choice! Pinterest offers businesses a unique opportunity to reach customers on a platform designed for discovering and shopping. As a visual search engine, it’s where people actively search for products and ideas they’re interested in. Pinterest allows you to connect with potential customers right when they’re in the crucial “decision phase” of their buying journey, making it a powerful tool for influencing purchasing decisions.
Pinterest Ads are incredibly effective for brands looking to connect with a highly engaged, purchase-ready audience. Here are some statistics that highlight the benefits:
- Strong Purchase Intent and Brand Discovery:
- 80% of Pinners have discovered a new brand or product on Pinterest, and 85% of weekly users turn to Pinterest to start new projects.
- Influence Over Shopping Decisions:
- Nearly 83% of weekly Pinners have made a purchase based on content from brands on the platform. Pinners are also 2.2 times more likely than other social media users to find new products and ideas on Pinterest.
- Impressive Return on Ad Spend (ROAS):
- Pinterest Ads deliver impressive results, with retail brands seeing 2 times the return on ad spend compared to other platforms and video ads bringing in a 2.3 times higher ROI.
- High Engagement and Video Success:
- Video ads perform exceptionally well, with a 5 times higher likelihood of being viewed than on other platforms. This makes Pinterest a top choice for brands using video to drive engagement.
- Impact Early in the Purchase Journey:
- With 97% of top Pinterest searches being unbranded, users are open to discovering new products and brands. In fact, 8 out of 10 Pinners say the platform helps them make purchasing decisions.
- Seasonal Sales and Early Shopping Trends:
- Pinterest users start planning and shopping early, especially for seasonal events. Searches for Christmas ideas, for example, begin as early as July, and 77% of weekly Pinners discover new brands through seasonal content.
- Diverse Audience Demographics:
- With 45% of U.S. internet users earning over $100K on Pinterest and a growing male user base (up by 40%), Pinterest offers broad reach across different demographics.
- Increased Traffic and Conversions:
- Pinterest Ads drive a 33% higher click-through rate than ads on other platforms, and shoppable pins are 1.3 times more likely to lead to conversions, making it a powerful tool for businesses aiming to drive traffic and sales.
These stats make it clear: Pinterest Ads are a strategic investment for businesses looking to reach new customers and drive meaningful results.
Now that you see the important place that Pinterest ads can have in your marketing, we want to share some tips for getting started.
5 Tips for Getting Started with Pinterest Ads
In late 2024 Pinterest launched a new ad platform called Performance+, which has made diving into Pinterest Ads easier and more streamlined for businesses. Performance+ simplifies setup, optimizes targeting, and continuously adjusts to maximize your results, making it perfect for businesses new to Pinterest Ads. By streamlining the process and enhancing ad performance, Performance+ helps you connect with the right audience just as they’re making those key purchasing decisions with the power of AI.
We have been trying out Performance+ with out ad management clients for a while now. Some of them are doing very well with the Performance+ campaigns and some are still performing best with manual campaigns. But as a beginner, Performance+ could be a great first step in your Pinterest marketing journey. When you “Create Campaign” you will be given an option between “Automated Campaign” or “Manual”.
Even if you decide to start with Automated Campaigns, it’s still helpful to have a good understanding of what goes into a successful Pinterest advertising campaign. Here are some tips!
Tip 1: Start by Setting a Clear Goal
The first thing you need to do is decide what you want to achieve with your Pinterest Ads. It could be anything from getting more people to know about your brand to encouraging visitors to check out your website or even boosting sales. Here are some common goals people aim for:
- Spread the Word: Get more eyes on your brand and make sure people know who you are.
- Drive Traffic: Encourage users to click through to your website for more information.
- Get Conversions: Focus on getting people to take action, like signing up for your newsletter or making a purchase.
Knowing what you want will help you create ads that match your goal. For example, if your goal is to get more sales, you might want to create ads that encourage people to shop now with a special offer or discount. When your ads are aligned with your goal, it’s easier to measure how well they’re working.
Tip 2: Pick the Right Type of Ad for Your Goal
Pinterest offers different kinds of ads that suit different goals, and choosing the right one can make a big difference.
Let’s break down some popular options:
- Standard Image Ads: These are simple, eye-catching images that pop up in people’s feeds. They’re great for showcasing a product or sharing a message.
- Video Ads: A short, engaging video can be perfect for showing off a product in action or telling a quick story. It’s an easy way to grab attention as people scroll.
- Carousel Ads: These allow you to show multiple images in a single ad that users can swipe through. Perfect for telling a story, showing off a collection, or highlighting different features of a product.
- Shopping Ads: If you have an online store, these ads make it easy for people to shop directly from Pinterest, showing your products with pricing and descriptions.
There’s no one-size-fits-all when it comes to ad types. It’s a good idea to try out different options and see which ones get the best response from your audience.
With the launch of Pinterest Performance +
Tip 3: Choose Your Target Audience
One of the best things about Pinterest Ads is that you can target exactly who you want to reach. You don’t need to show your ads to everyone—you can choose people who are likely to be interested in what you offer. Here’s how you can do that:
- Keywords: If someone searches for terms related to your product, your ad can show up in the search results. This is great for reaching people who are actively looking for something like what you sell.
- Interests: You can show your ads to people who have shown interest in certain topics, like “home décor” or “fitness.” This is perfect for finding users who are browsing related content but might not be specifically searching for your product.
- Your Existing Customers: If you have a customer list or website visitors, you can create ads that reach those people directly or find new customers who share similar interests.
- Demographics: You can also choose to target certain age groups, genders, or people in specific locations if that’s important for your business.
The goal is to find a balance. You don’t want to be too broad, but you also don’t want to get too specific and miss out on potential customers. Experiment with different targeting options to see what works best for your ads.
Tip 4: Keep an Eye on How Your Ads Are Doing
Once your ads are up and running, the job isn’t over. To make sure your ads are really working for you, keep track of some important numbers:
- How Many People Clicked: If a lot of people are clicking on your ad, that’s a good sign your content is interesting. If not, you might need to tweak your image, headline, or message.
- Conversions: If people are clicking but not taking action (like signing up or making a purchase), there could be something on your website that needs fixing, like a confusing checkout process.
- Budget: If a certain ad is doing really well, think about putting a little more budget behind it. And if some ads aren’t performing as expected, don’t be afraid to pause them and try something new.
Checking in regularly helps you see what’s working and what’s not, so you can make adjustments that improve your results.
Tip 5: Let PinHouss Help You Get Better Results
Managing Pinterest Ads might sound simple at first, but once you start running campaigns, it can feel like a lot to juggle. That’s where PinHouss comes in. We specialize in making Pinterest Ads work for businesses, and we can help you get the most out of your advertising dollars. Here’s what we offer:
- A Tailored Strategy Just for You: We don’t do one-size-fits-all. We take the time to understand your business and your goals, and we create a custom plan that fits your needs.
- Creative Ads That Get Noticed: Our team designs eye-catching ads and writes copy that speaks directly to your audience. We’ll help you stand out in a sea of pins.
- Smart Targeting Techniques: We know how to reach your ideal customers using Pinterest’s targeting options. We’ll help you get your ads in front of people who are likely to become customers.
- Performance Updates You Can Understand: We provide regular updates, breaking down what’s working and where we can improve, so you always know how your ads are doing.
We’ve helped businesses of all sizes boost their visibility, traffic, and sales with Pinterest Ads. In fact, some of our clients have seen their monthly revenue skyrocket, thanks to our ad management services. If you’re ready to make Pinterest Ads a part of your marketing strategy, we’re here to help you every step of the way. Here’s a recent case study we are proud of!
Ready to Take the Next Step?
Pinterest Ads are an awesome way to grow your business, and getting started doesn’t have to be hard. By setting goals, picking the right ad formats, targeting the right audience, and keeping an eye on your results, you can create campaigns that make an impact. And if you want a little extra help, PinHouss is here to make sure your Pinterest Ads are a success.
Reach out today and let’s chat about how we can help you achieve your goals on Pinterest!
