Pinterest Case Study: How we helped this wedding brand increase Pinterest revenue by 278% with Pinterest ads.
For luxury bridal accessory brands, reaching brides-to-be at the right moment is critical to building awareness and driving sales. Pinterest, with its visually-driven platform and planning-oriented users, has always been a significant player in the wedding industry. It’s where brides find inspiration for their dream weddings—from gowns and venues to the perfect accessories. However, despite this strong alignment, one luxury bridal accessory brand saw a drastic drop in traffic and sales from Pinterest over the past year. Pinterest had always been a top performer for this company, but with the updates Pinterest has made the past few years. this brand had lost their edge on Pinterest. They knew Pinterest could be their key to success, but the results just weren’t coming. That’s when they came to us, desperate to regain their traction and boost sales.
By taking over their Pinterest ads in April 2024, we turned things around dramatically. In just a few months, we increased their Pinterest revenue from $2,220 a month to an impressive $8,401—a staggering 278% increase. In addition, checkouts more than doubled, and purchasers saw a 155% jump.
Here’s how we did it.
Background: The Struggle
This luxury bridal accessory brand had been heavily invested in Pinterest for years. It’s easy to see why. Pinterest is often considered the ideal platform for wedding-related businesses. Brides-to-be use Pinterest extensively to plan their weddings, searching for everything from dresses and decor to jewelry and accessories. In fact, nearly 40 million people use Pinterest to plan their weddings each year. It’s a place where bridal brands can meet highly motivated customers at the perfect moment in their buying journey.
But despite the potential of Pinterest, this brand had faced significant struggles over the past year. Their traffic and sales had been steadily dropping, even though another agency was managing their Pinterest ads. In April 2024, their Pinterest revenue was at a mere $2,220, with only 9 purchases coming through the platform. They knew the platform had the potential to deliver, but they needed a fresh, strategic approach to get back on track.
Pinterest Case Study: Reviving Their Pinterest Strategy
When the brand reached out to us, their goals were clear: get Pinterest back to being a major driver of traffic and sales. We began with a full audit of their Pinterest account and past ad performance. Here’s how we rebuilt their strategy from the ground up.
1. Re-targeting the Right Audience
One of the biggest issues we uncovered was that the previous campaigns weren’t reaching the right people. Luxury brides are a niche audience—women who are looking for something truly special and are willing to invest in high-end, unique pieces. Their previous targeting wasn’t refined enough to reach this discerning audience, resulting in wasted ad spend and underperformance.
We took immediate action to re-segment their audience:
- We focused on interest-based targeting around luxury bridal themes and styles.
- We built custom audiences of users who had engaged with the brand’s pins and website before, re-engaging them with fresh, enticing ads.
- We incorporated keyword targeting to ensure the brand appeared in search results for highly relevant queries like “luxury bridal accessories” and “high-end wedding jewelry.”
This more refined approach helped us zero in on brides-to-be who were not just planning their weddings but also had the intent and budget to purchase luxury accessories.
2. Creative that Captured the Brand’s Elegance
The next step was addressing the ad creatives. For a luxury brand, especially in the bridal space, how you present your products visually is everything. The previous ad creatives lacked the kind of sophistication and allure that luxury customers expect. We knew we had to elevate the brand’s visuals to truly reflect the exclusivity and beauty of their products.
We revamped the entire creative approach:
- We used high-quality, editorial-style imagery to showcase the intricate details and craftsmanship of the accessories.
- Video ads allowed us to feature the products in a real setting, giving brides the chance to explore the looks and styles in new ways.
These changes not only improved engagement but also helped potential customers envision themselves wearing the brand’s pieces on their special day.
3. Constant Optimization Through A/B Testing
Pinterest ads are most successful when you’re continually testing and learning. We didn’t just set up the campaigns and leave them to run. Instead, we implemented a rigorous A/B testing process from day one. We tested different:
- Pin formats (carousel, video, standard)
- Headlines and descriptions
- Calls-to-action
- Audience segments
By monitoring performance closely and making tweaks along the way, we were able to continuously improve the ads’ effectiveness and keep the campaign optimized for conversions.
4. Smart Budget Allocation
Optimizing ad spend is critical when running campaigns for luxury brands, as you need to make sure every dollar is well-spent. After a couple of months of testing, we were able to identify the best-performing audiences and ad types and shift more of the budget toward these, while cutting back on less effective campaigns. This ensured we got the most out of the budget and maximized the return on ad spend.
The Results: A Dramatic Turnaround
The results were nothing short of transformational:
- Revenue from Pinterest ads increased from $2,220 to $8,401—a 278% increase.
- Checkouts more than doubled, rising from 9 to 24.
- Purchasers increased from 9 to 23, a 155% jump.
This success came from a combination of improved targeting, more visually compelling creatives, constant optimization, and smart budgeting.
Why Pinterest Ads are Ideal for Bridal Businesses
Pinterest has long been recognized as the go-to platform for wedding inspiration. In fact, 8 out of 10 brides use Pinterest to plan their weddings, which makes it a goldmine for bridal brands. With millions of women actively pinning ideas and products, bridal brands have a unique opportunity to engage with an audience that is already in the mindset to discover and purchase products for their big day.
Pinterest’s user base is highly action-oriented—many of them are using the platform to organize, plan, and save ideas that they’ll come back to later to purchase. For a wedding brand, Pinterest allows you to showcase your products in a way that connects emotionally with brides-to-be through Pinterest keywords, meeting them right when they’re looking for inspiration and ready to buy.
Ready to Elevate Your Pinterest Ads?
If you’re looking to tap into the power of Pinterest, we can help. This case study is proof that with the right strategy, Pinterest can be a major driver of traffic and sales for your business. Let’s work together to create a custom Pinterest ad strategy that delivers real results. Contact us today to learn more!
