The holiday season is one of the busiest times of year on Pinterest, making it a prime opportunity for businesses to reach new audiences and increase sales. With millions of users searching for holiday inspiration, leveraging the right keywords can make all the difference in getting your content seen. To help you make the most of the season, we’ve put together a list of top-performing holiday Pinterest keywords across several popular categories. Whether you’re in the food & drink, gift, decor, or style industries, this guide will help you optimize your content and attract holiday shoppers.
Why Keywords Matter on Pinterest
Pinterest isn’t just a social media platform—it’s a visual search engine. This means that keywords play a huge role in helping your pins appear in search results. By optimizing your pins, boards, and profile with the right holiday keywords, you’ll increase your chances of being discovered by users actively looking for products or inspiration related to your business. Keywords are also a great way to see what your audience cares about and how they are searching for your products, use these keywords as inspiration for your holiday blog post ideas to give your customers more value.
Here’s a breakdown of some of the most popular holiday categories, along with 100+ keywords that can help drive traffic to your Pinterest account.
1. Food & Drink
The holiday season is synonymous with delicious food and drinks, from hearty meals to festive treats. This category is incredibly popular on Pinterest, where users seek out recipes, holiday cocktails, and baking ideas.
Top Food & Drink Keywords:
- Christmas dinner ideas
- Thanksgiving recipes
- Holiday appetizers
- Festive cocktails
- Christmas cookies
- Hanukkah recipes
- Winter soups
- Gluten-free holiday recipes
- Vegan Christmas recipes
- Holiday baking ideas
- Peppermint desserts
- Gingerbread house ideas
- Thanksgiving side dishes
- Slow cooker holiday recipes
- Holiday brunch ideas
- Holiday cake decorating
- DIY holiday food gifts
- Low-carb holiday meals
- Cozy winter drinks
- Hot chocolate bar ideas
Tips for Using These Keywords:
- Create visually appealing pins featuring your recipes or food products.
- Include step-by-step guides or video tutorials to capture attention.
- Use these keywords in both your pin descriptions and board titles for maximum reach.
2. Gift Ideas
One of the top activities on Pinterest during the holiday season is searching for the perfect gift. Whether it’s for family, friends, or coworkers, users are always looking for unique, personalized, and thoughtful gift ideas.
Top Gift Idea Keywords:
- Holiday gift guide
- Christmas gifts for her
- Christmas gifts for him
- Unique holiday gifts
- DIY Christmas gifts
- Stocking stuffer ideas
- Personalized gift ideas
- Gifts for mom
- Gifts for dad
- Tech gifts for teens
- Teacher gift ideas
- Affordable holiday gifts
- Last-minute gift ideas
- Eco-friendly Christmas gifts
- Gifts for grandparents
- Handmade gift ideas
- Pet gift ideas
- Secret Santa gift ideas
- Corporate holiday gifts
- Luxury holiday gifts
Tips for Using These Keywords:
- Create gift guides or lists showcasing your products or affiliate products.
- Make use of carousel pins to highlight multiple items in one post.
- Emphasize personalization and uniqueness to stand out from the crowd.
3. Home Decor
Decorating for the holidays is a big trend on Pinterest. From cozy winter themes to elegant Christmas settings, users love finding inspiration for their homes. Whether you sell decor items or provide styling services, this is a huge opportunity to get noticed.
Top Home Decor Keywords:
- Christmas tree decorating ideas
- DIY holiday wreaths
- Holiday table settings
- Christmas mantel decor
- Rustic holiday decor
- Winter farmhouse decor
- Scandinavian Christmas decor
- Holiday centerpiece ideas
- Christmas lights decorating ideas
- Cozy Christmas living room
- Christmas bedroom decor
- Minimalist holiday decor
- Holiday porch decor
- Festive fireplace ideas
- DIY holiday ornaments
- Elegant holiday decor
- Advent calendar ideas
- Holiday entryway decor
- Budget-friendly Christmas decor
- Neutral holiday decor
Tips for Using These Keywords:
- Focus on creating visually stunning images of your decor products in real settings.
- Provide tutorials or DIY tips to encourage engagement.
- Use seasonal color schemes and imagery to appeal to users’ emotions.
4. Style & Fashion
Holiday fashion is another top category during the season, with users looking for everything from Christmas party outfits to cozy winter essentials. Whether you sell clothing or accessories, Pinterest can be a powerful tool to showcase your products.
Top Style & Fashion Keywords:
- Christmas party outfits
- Winter wardrobe essentials
- Holiday outfit ideas
- Ugly Christmas sweaters
- Festive accessories
- Holiday dress ideas
- Cozy winter fashion
- Christmas pajamas
- Winter boots outfit ideas
- Holiday makeup looks
- Winter coats for women
- Men’s holiday fashion
- Matching family Christmas pajamas
- Holiday hairstyles
- Statement jewelry for the holidays
- Holiday nail art ideas
- Winter wedding outfits
- New Year’s Eve party outfits
- Layering tips for winter
- Christmas sweater outfit ideas
Tips for Using These Keywords:
- Create fashion lookbooks or style guides to inspire potential customers.
- Consider using video or carousel pins to show off different outfits and styling ideas.
- Pair trending keywords with high-quality, festive images to attract clicks.
5. Crafts & DIY Projects
Pinterest is the go-to platform for creative individuals, and the holiday season is a time when many users seek out DIY projects and crafts to make gifts, decor, and more.
Top Crafts & DIY Keywords:
- DIY Christmas ornaments
- Handmade holiday gifts
- DIY Christmas wreaths
- Christmas card making ideas
- Easy holiday crafts for kids
- DIY holiday wrapping paper
- DIY Christmas stockings
- Handmade holiday decorations
- Holiday sewing projects
- Christmas crochet patterns
- DIY holiday advent calendar
- DIY holiday candle making
- Scrapbook holiday ideas
- Handmade Christmas tree skirt
- DIY Christmas gift tags
- Winter knitting patterns
- Recycled Christmas crafts
- Homemade Christmas crackers
- DIY holiday garlands
- Hand-painted holiday signs
Tips for Using These Keywords:
- Pin tutorial content, complete with images of the finished project.
- Offer free downloadable patterns or templates to increase engagement.
- Highlight the personalization and creativity aspects of each project.
6. Holiday Events & Entertaining
The holidays are filled with parties, gatherings, and events, making Pinterest the perfect place for users to find event ideas. Whether you specialize in party planning, decor, or food, you can use these Pinterest keywords to attract users who are hosting their own celebrations.
Top Event & Entertaining Keywords:
- Holiday party ideas
- Christmas Eve dinner party
- Holiday potluck ideas
- Christmas cocktail party
- New Year’s Eve party ideas
- Christmas cookie exchange
- Festive holiday tablescapes
- DIY holiday party decorations
- Christmas party favor ideas
- Winter wedding ideas
- Holiday buffet setup ideas
- Christmas party themes
- Kids holiday party ideas
- DIY holiday photo booth ideas
- Virtual holiday party ideas
- Christmas charcuterie board ideas
- Holiday game night ideas
- Winter wonderland party decor
- Office holiday party ideas
- DIY holiday invitation ideas
- Fun Christmas party ideas
Tips for Using These Keywords:
- Create content around party planning checklists or how-to guides.
- Use high-quality images that showcase the final setup or ideas.
- Include actionable tips to make users feel empowered to recreate your ideas.
7. Trending Keywords for 2024
Every year you can get some great insight in the trends in your industry by checking out what Pinterest keywords are being searched by your audience. Here are a few trends we are seeing:
- Classy Christmas
- Fun Christmas Party Ideas
- Easy Christmas Treats
- Christmas Party Games for Adults
- Italian Christmas Cookies
- Whimsical Christmas Decor
- Champagne Christmas Tree
The holiday season is a crucial time for businesses to leverage Pinterest for more visibility and sales. By optimizing your content with these holiday-specific keywords, you can tap into the seasonal surge in searches and connect with consumers looking for holiday inspiration. Be sure to combine high-quality images, videos, and detailed descriptions with these keywords to maximize your reach and engage your target audience effectively.
Whether you’re in food & drink, decor, fashion, or crafting, there’s a holiday keyword that can help you boost your sales on Pinterest this season. Start planning your content now to ensure you get in front of the millions of users flocking to Pinterest for holiday ideas!
