When people think of Pinterest, images of recipes, DIY projects, and wedding inspiration often come to mind. But there’s so much more to this visual search engine! Pinterest is one of the most effective tools on the web. It serves as a source of inspiration, yes, but It is also a search engine for shoppers.
If you’re running an online store, Pinterest is more than just a digital mood board. It’s a visual discovery engine that helps people find new products and brands they love. And the numbers back this up! In this blog post, we’re going to dive into 12 eye-opening stats that prove why Pinterest should be a key part of your marketing toolkit.
Whether you’re selling fashion, home decor, or fitness gear, Pinterest can help you reach a whole new audience of eager shoppers. So, grab a cup of coffee, settle in, and let’s explore why every ecommerce business needs Pinterest!
1. Over 518 Million People Use Pinterest
518 million. That’s a ton!! And those numbers are growing year by year. That is a lot of people looking for recipes, business advice, design inspiration, fashion, fitness ideas, gift suggestions…etc.
You want a piece of that pie, and the number of users on Pinterest keeps increasing. Honestly, it’s no wonder as it’s a way to search the web while being able to save the things that inspire you. It’s a no brainer, and more and more people realize that.
2. 55% of Pinners Are Looking to Purchase Products & 97% of searches are Unbranded
That statistic is astounding – and fabulous for those of you with e-commerce sites! Sure, people are making their birth plans and looking for home organization ideas, but others – 55%! – are turning to Pinterest to find out what, where, and how to purchase. Putting out quality pins with your products can be a huge win when someone is searching for exactly what you have.
3. Pinterest users spend 29% MORE while shopping than non-users
Pinterest users are affluent, educated and interested in high quality, which means they spend more. They are also on the platform to buy things, so you aren’t interrupting their feed with your product (when they would rather be looking at content from friends and family), they are on Pinterest to find what you offer!
4. Almost 2 Million Products are Re-Pinned Daily
Don’t feel bad using Pinterest to sell! It’s part of what people who use the platform want, and you can be there to inspire them. Be creative. Use lovely images. Have keyword-rich descriptions (learn where to put your keywords here) so that those looking for products can easily find and save your goods.
5. Pinterest Drives 30% More Traffic Than Facebook
This statistic makes total sense. Sure, Facebook is good for boosted ads and such, but the social media site shows users want they want them to see. And the content on Facebook is not search-friendly. Pins are evergreen – meaning that they stay on the platform forever – which is why using the right keywords is so important.
6. Users Spend an Average of 14 Minutes Per Day on Pinterest
Fourteen minutes may sound like a quick blip in time, but that is an average per day. Some people scroll the news when they are bored, but others turn to Pinterest as they never know what they will find. A new hairstyle? The perfect journal? Some sage business advice?
Whether at the doctor’s office, lying in bed, or as a passenger in the car, users are turning to Pinterest to inspire them. Of course, others are purposely searching the platform for specific information. The fact that 80% of users are on mobile just goes to show that many are out and about while searching. Hey, did I just sneak in another statistic?
7. Nearly 60% of Millennials Were Introduced to New Products
Ok, wait. Let that statistic sink in. Yes, many users never spend a dime via Pinterest. They get recipe inspiration or learn how to tame their curly locks, but this statistic is very different.
When you are introducing people to a new product, there is a chance they may purchase that product – from you. And that is huge. HUGE huge. That is part of why you are using Pinterest for your business, so don’t let that stat just slide by. And Millenials will be around for a while, and their loyalty to the platform is already growing.
8. Pinterest reaches 83% of US women.
That is TOTAL women in the United States, it says a lot! And if you think about it, women are the ones that generally control the day-to-day workings of the purse strings. Sure, men tend to make larger purchases, but women are out there buying gifts, decorating their homes, getting the groceries, choosing clothes for their families…the list goes on.
9. But…50% of New Users Were Male
Inevitably men want to know what the ladies are doing. With all of the recipes, party planning advice, handbag inspiration, and wedding planning on Pinterest, it is no wonder that the platform skewed towards females.
Men have caught on, and so have the pins. The amount of health, fitness, home renovation projects, and business advice keeps increasing, and guys are at the helm. And – of course – they want a bit of recipe, grooming, and style inspiration, too!
10. 90% of weekly users use Pinterest to make purchase decisions
Pinterest is where users go to make find inspiration and make decisions about what to buy. They plan outfits, look at hotels in the city they are visiting next Spring and pin things they want to purchase in the next while. The other amazing thing about Pinterest search is that most of the searches on Pinterest are unbranded! Which means you get to throw your hat in the ring alongside the giants in your industry.
11. Over 2 Billion Searches Are Conducted Every Month
If you don’t believe that Pinterest is a useful search engine, here is the information you need to back it up. Think about it. If you are planning a party and need decorations, do you search the web or peruse Pinterest? The chances are that you turn to Pinterest in your time of need. And many others are, too. They are looking for advice articles, style inspiration, and the newest gadgetry all on the social platform.
12. There Are Over 200 Billion Pins
Yes, that sounds daunting. How much do your pins matter when there are already a plethora of pins out there? I get it. BUT don’t you want a piece of the proverbial pie?
Plus, some of those images have been around since the platform started. Be one of the ones to push new content, products, and inspiration on Pinterest to keep it fresh and alive!
Stats sourced from Pinterest.
Pinterest Is my Favorite!
Ah! With all of those lovely stats, it’s no wonder that all things Pinterest excites me. If it seems a bit daunting to you, let me help! Click here to read What does a Pinterest Manager actually do for your business? I’m here to answer your questions and would love to guide you along the way. Happy pinning!
